New Premises
Aishwarya Rajesh unveils Fedha By Challani new showroom in Madurai
Actor Aishwarya Rajesh inaugurated Fedha By Challani new showroom at K K Nagar Main Road (Opp: E 3 Police Station), Madurai. Representing Challani Group of Companies were Jayantilal Challani, Chairman and Goutham Challani, Director
Fedha by Challani offers 925 Silver Jewellery. It is where fine craftsmanship meets tradition and modern sophistication. At Fedha By Challani unlock the enchantment of a lifetime and embrace the allure of finest silver jewellery. The lavish collection of jewellery includes exquisite collections of nonchalance necklaces, jaw dropping jhumkas, chokers, rings, ear rings, bracelets, bangles, men’s collection and more. Each silver creation is meticulously crafted with flawless artistry, making every piece truly special. Elegant, eccentric, and unforgettable, these creations are designed to leave a lasting impression.
Silver jewellery, with its lustrous charm and timeless elegance, has carved a niche in the world of new-age adornments. From earrings and necklaces to bracelets, rings, and brooches, silver has become the preferred choice for the modern generation seeking both style and affordability. Its growing popularity lies in its versatility—perfect for everyday wear, festive occasions, or life’s most cherished celebrations.
Among the leading names redefining silver jewellery is Fedha by Challani, a brand that blends heritage artistry with contemporary flair. Each piece is meticulously crafted with flawless precision, ensuring jewellery that is not only stylish but also safe on the skin, as silver carries no harmful chemical effects.
Whether gifted to a loved one or worn as a personal treasure, Fedha by Challani’s silver jewellery unlocks the enchantment of everlasting memories.Our elegant and exquisite Silver Jewellery will be a head turner with the contemporary –heritage feel. By marrying tradition with trend, Fedha by Challani stands as the pioneer in silver jewellery, weaving everlasting memories for generations to cherish.
New Premises
Tanishq opens in Orlando, at Florida Mall
House of Tata’s jewellery brand brings Indian craftsmanship in gold, diamonds and gemstones to Central Florida’s diverse and global audience
Tanishq, India’s leading fine jewellery brand from the House of Tata, has entered the Florida market with the opening of its first boutique at The Florida Mall in Orlando. Located near the Primark entrance at 8001 S. Orange Blossom Trail, the 1,800 sq. ft. store welcomed customers on October 4, with a formal inauguration ceremony held on December 4.
The new Orlando boutique marks a significant step in Tanishq’s ongoing US expansion, introducing Central Florida to the brand’s signature 22K gold jewellery, diamond creations and colourful gemstone designs. The opening celebrations reflected Tanishq’s cultural roots, featuring a traditional lamp-lighting ceremony and live music. In a distinctive gesture, the ribbon-cutting was performed collectively by women guests attending the event. Senior leadership from Titan Company, including Arun Narayan, CEO – Jewellery Division, Tanishq, was present for the occasion.
Orlando was chosen for its position as a global tourism hub and one of Florida’s fastest-growing cities. With millions of annual visitors and a vibrant South Asian community, the region offers an ideal platform for Tanishq to showcase Indian fine jewellery to a broad, international audience.
Inside the boutique, customers can explore over 5,000 jewellery pieces, spanning gold, diamond and gemstone designs. Alongside wedding, festive and everyday wear collections, the store features selections curated specifically for the local market, including the Heart Collection, Birthstones and the Paper Clip Collection.
“Orlando presents a unique opportunity to connect with a truly global audience,” said Amritpal Singh, Business Head, TCL North America Inc. “With its strong tourism-driven economy, rapid population growth and deep cultural diversity, the city aligns perfectly with our vision for expanding Tanishq in the US. We are excited to offer customers in Central Florida a destination where Indian craftsmanship meets contemporary design, with jewellery for every celebration and milestone.”
With its Florida debut, Tanishq continues to strengthen its footprint across the United States, extending its legacy of craftsmanship, innovation and design excellence to new markets and communities.
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