BrandBuzz
A Symphony in Pastels: Discover Kalyan Jewellers’ Huescape
The world of fine jewellery is witnessing a refreshing shift from traditional all-gold pieces to vibrant designs adorned with coloured gemstones. More and more people, including today’s modern-day brides, are embracing coloured jewellery as a way to express individuality and add personality to their look. With their soft yet striking appeal, coloured gemstones are redefining what heirloom-worthy jewellery can look like. Kalyan Jewellers’ Huescape collection captures this very essence, where handcrafted gold meets a delicate palette of pastel-hued stones, creating pieces that are timeless yet contemporary.
Pastel Heritage Set
This gold choker and earring duo reimagines heritage craft with a playful pastel twist. Rounded gemstones in ametrine, aquamarine, morganite, prehnite, chrysoprase, and sunstone, sit like soft drops of colour against intricate gold. The design balances ornate detailing with a light, whimsical mood, while echoing the growing trend of coloured gemstone jewellery that even today’s modern brides are embracing. The earrings mirror the necklace with gentle movement and pastel charm. A statement of tradition made refreshingly modern, perfect for adding a pop of colour to everyday elegance.
Pastel Mosaic Necklace Set
A tapestry of design, this long necklace pairs intricate gold craft with pastel stones in aqua, blush, and amber tones featuring aquamarine, morganite, sunstone, and prehnite. The centrepiece glows with a mosaic of gemstones, framed by layered golden detailing. Delicate pearl strands soften the look, adding fluidity to the structured pendant. Matching earrings echo the pastel play, balancing tradition with a modern touch. An artistic statement that turns jewellery into a wearable design, reflecting the growing allure of coloured gemstones among contemporary connoisseurs and brides alike.
Pastel Harmony Necklace Set
Gold meets colour in perfect balance, with gemstones like morganite in blush pink, aquamarine in soft blue, and tiger’s eye in earthy browns set against intricate detailing. The necklace flows with ornate motifs and dangling elements that add lightness and rhythm. A central green chrysoprase stone anchors the design, lending depth to the pastel palette. The matching earrings highlight soft pink morganite drops with a playful finish. A piece that blends tradition with a softer, more modern mood.
Pastel Radiance Necklace Set
A golden canvas lit up with gemstones in lilac ametrine, aqua aquamarine, blush morganite, and deep berry hessonite garnet. The necklace’s centrepiece features a striking green chrysoprase framed by pastel accents and intricate gold danglers.
Each gem along the neckline tells its own story, creating a spectrum of soft yet vivid hues. The earrings echo the bold palette with stacked colour and ornate goldwork.
A radiant expression of how tradition can shine in softer shades.
Pastel Blossom Necklace Set Teardrop green chrysoprase gemstones framed in delicate pearls form the heart of this gold necklace. Blush pink rhodochrosite stones add a soft contrast, creating a fresh pastel harmony. The ornate gold detailing flows around each gem, giving depth and texture to the design. Matching earrings mirror the teardrop motif, balancing boldness with grace. A piece that feels rooted in tradition yet painted in lighter, modern hues.
Pastel Prism Necklace Set A radiant line-up of gemstones in lilac amethyst, rich emerald, deep ruby, and soft rose quartz, each framed in gold.
The necklace forms a rhythmic pattern, where every pastel gem feels like a brushstroke of colour. Dangling gold motifs add light movement, enhancing the playful charm. Matching earrings pick up the same vibrant palette in a compact form.
A piece that transforms gold into a kaleidoscope of soft, modern hues.
BrandBuzz
Tanishq launches Gold Exchange, brand ambassador Sachin Tendulkar bats for self reliant India
Tanishq, the jewellery brand from the Tata Group, has launched one of India’s largest gold exchange drives with the support of cricket legend Sachin Tendulkar. The campaign urges households to recycle their existing gold and reduce the country’s dependence on imports.
India is estimated to hold nearly 25,000 tonnes of gold within households, while 99% of the country’s annual gold demand is met through imports. Tanishq aims to address this imbalance by encouraging families to exchange old jewellery for new designs, thereby unlocking value at the individual level while strengthening the national vision of self-reliance.
For the first time, the company has introduced a 0% deduction exchange offer across all karatages, including as low as 9 KT, valid until October 21, 2025.
Ajoy Chawla, CEO – Jewellery Division, Titan Company Limited, said, “Every gram of old locker gold exchanged not only brings personal joy but also contributes to reducing imports. With our first-ever 0% deduction offer, we are making it simpler for every Indian to be part of this nation-building effort.”
Over the years, more than 30 lakh customers have participated in Tanishq’s gold exchange programme, leading to the recycling of nearly 1.7 lakh kilos of gold. The initiative now contributes nearly 40% of the brand’s overall business.
Sachin Tendulkar, brand ambassador for the campaign, said, “Gold is deeply woven into Indian culture and passed down generations. Tanishq’s exchange initiative offers families a transparent and trustworthy way to renew this legacy while reducing India’s dependence on imports — which is a win for every Indian.”
With a presence across 500+ boutiques in over 300 cities, Tanishq continues to position itself as a trusted name in jewellery, combining craftsmanship, purity, and contemporary design with social impact initiatives like the gold exchange movement
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