GlamBuzz
A Resplendent Evening: Nita Mukesh Ambani’s Swadesh Launch Dazzles Mumbai
The cultural heart of Mumbai recently throbbed with unparalleled excitement as Nita Mukesh Ambani unveiled ‘Swadesh’ – a magnificent initiative dedicated to celebrating and promoting India’s rich artisanal heritage. The launch event was nothing short of spectacular, transforming the city into a vibrant tapestry of tradition, glamour, and artistic brilliance. This isn’t just a store; it’s a movement, a curated journey through India’s diverse crafts, textiles, and, as witnessed at the launch, breathtaking jewelry.
The Grand Unveiling: A Vision of Heritage
The Swadesh launch was held at a grand venue, meticulously designed to reflect the ethos of the initiative itself. Guests were transported into an immersive experience that showcased the depth and beauty of Indian craftsmanship. From the intricate floral arrangements to the traditional motifs adorning the décor, every detail spoke volumes about the commitment to preserving and presenting India’s artistic legacy. The air was thick with anticipation as attendees, from esteemed dignitaries to Bollywood’s brightest stars, gathered to witness this landmark occasion.
The Swadesh launch was an ode to Indian textiles, with Bollywood’s elite stepping out primarily in stunning sarees, lehengas, and ethnic fusion wear that celebrated the nation’s rich weaving and embroidery traditions. The fashion was deeply rooted in heritage, with classic silhouettes and rich fabrics taking center stage.
Nita Ambani
Peacock-Blue Banarasi Saree from Swadesh, a masterpiece woven using the historic Kadhua technique and delicate Meena motifs. Paired with a Manish Malhotra blouse.
Heirloom Kundan Polki: She accessorized with antique Kundan Polki earrings over a century old, a handcrafted Jadau bird ring from Swadesh, and her mother’s heritage ‘Haath Phool’ (hand ornament). The antique 100 year old kundan polki earings were from her personal collection.
Deepika Padukone
Handcrafted Patan Patola Saree by artisan Bhawar Singh, featuring a Patola double ikat silk, “reimagined through Anamika Khanna’s mulmul blooms.” A traditional yet contemporary look.
Statement Jhumkas/Earrings: Her look was typically minimalist yet impactful, likely featuring significant heritage gold and diamond/polki earrings to anchor the Patola. She wore an Apala by Sumit presenting the “Gaja Majesty” earrings — elephant-inspired symbols of power and prosperity. Handcrafted in silver and gold, they feature Victorian-style stones and rubies, blending vintage elegance with tribal artistry for a rich, heritage look.
Ananya Panday
Vibrant Orange Banarasi Brocade Saree by Swadesh (Manish Malhotra design), woven with parrot motifs and a rich zari border.
Minimalist & Youthful: Kept accessories largely minimal, letting the vibrant saree and its zari work shine, likely opting for simple studs or light heritage pieces. Jewellery: Falguni Mehta
Sonam Kapoor
She wore a Black Banarasi Saree by Swadesh, featuring a wide, ornate gold Zari border and delicate gold booti work. Styled with a high-neck blouse.
Heirloom-Style Gold/Kundan Sets: Known for her love of heritage jewelry, she likely chose intricate necklaces and earrings to match the rich Banarasi weave. Sonam Kapoor paired her look with a vintage kasumala from world, statement ear-climber jhumkis, and a pure gold clutch embellished with rose-cut diamonds and a striking central emerald from Rare Heritage and VANDA.
Genelia Deshmukh
Deep Red Sheer Saree with a textured finish, styled with loose curls and a festive feel.
Layered Pearl Necklace: Dazzled in a beautiful pearl necklace that perfectly complemented her crimson lips and the celebratory red of her saree.
Khushi Kapoor
In a Formal Brocade Co-ord Set (Blazer-style jacket and matching pants). Contemporary Diamond Studs: Her look leaned modern-formal, suggesting sleek, contemporary fine jewelry like small diamond hoops or studs to avoid overpowering the brocade fabric. With her ensemble she accessorised her century-old kundan polki earrings, a Swadesh jadau bird ring, and her mother’s treasured heritage haath phool.
GlamBuzz
Kriti Sanon Joins GIVA As Investor and Brand Ambassador
Move Marks A Strategic Partnership As GIVA Strengthens Its Position In India’s Fast-Growing Fine Jewellery Market
GIVA, India’s leading fine jewellery brand, today announced National Award-winning actor and entrepreneur Kriti Sanon as both Brand Ambassador and Strategic Investor, marking a significant milestone in the company’s growth journey.
The announcement builds on GIVA’s recent campaign launch with Kriti Sanon, Style, Sealed in Silver, signalling a deeper long-term association between the actor and the brand. Beyond capital, Kriti’s association with GIVA will extend across brand-building, collection design inputs, and consumer engagement, leveraging her strong understanding of fashion, culture, and aspirational young audiences as the brand enters its next phase of growth.
Today, the brand is increasingly focused on a new generation of consumers who view jewellery as an extension of personal style, aspirational, design-led, and made for everyday expression rather than just occasions.
Over the last six years, GIVA has emerged as one of India’s fastest-growing omnichannel jewellery brands, with a rapidly expanding footprint across silver jewellery, gold, and lab-grown diamonds. Today, the brand operates over 300+ stores across the country and Sri Lanka and has built a strong connection with young Indian consumers looking for jewellery that feels personal, expressive, and worn beyond occasion.
Founded in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA entered the market with a clear thesis that India lacked a strong, organised player in the everyday fine silver jewellery category. At a time when silver jewellery remained fragmented and largely occasion-led, GIVA built a design-forward brand focused on young consumers seeking authentic, accessible jewellery they could wear every day.
Speaking on the announcement, Ishendra Agarwal, Founder, GIVA, said:
“Kriti joining GIVA as both ambassador and investor marks a strategic milestone for the brand. She strongly resonates with the new generation of consumers confident, expressive, and deeply individualistic that GIVA is building for. Her investment reflects a shared belief in our long-term vision and the future of design-led fine jewellery in India. Over the years, GIVA has built a strong emotional connection with consumers, and we are excited to have Kriti partner with us as we enter our next phase of growth.”
Speaking about the partnership, Kriti Sanon said:
“What drew me to GIVA was never just the jewellery, it was the conviction behind the brand. From the very beginning, GIVA understood something that many miss: that young India doesn’t want to be dressed, they want to express. And GIVA has built a language for that. By the time we started discussing a partnership, I already believed deeply in the vision. I’ve watched this brand earn real trust, real love, and I wanted to be part of what comes next. And as an investor, I’m here to help shape what it becomes, bringing my instincts around fashion, storytelling, and design to a brand I genuinely believe in.”
Kriti’s strategic investment comes on the heels of GIVA’s ₹530 crore Series C round led by Creaegis, with participation from Premji Invest, Epiq Capital, and Edelweiss Discovery Fund capital being deployed towards retail expansion, technology, supply chain strengthening, and growth in newer categories including lab-grown diamonds.
With design, distribution, and now a deeper creative partnership at its core, GIVA is building towards becoming the defining fine jewellery brand for a new generation of Indian consumers.
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