Gargi by P N Gadgil and Sons (PNGS), one of India’s best fashion jewellery brands, is happy to announce that Mithila Palkar, a well-known actor and influencer, will continue to be its brand ambassador in 2026. These two companies have worked together for the second year in a row, and their values, aesthetics, and ability to connect with the audience have all been a good fit.

Keeping Mithila Palkar as the face of Gargi shows that the brand wants to build long-term relationships that go beyond just paying people to promote them. The partnership has changed a lot in the year since Mithila joined. It has gone from a marketing partnership to a strong example of what modern Indian women want: jewellery that is real, versatile, and effortlessly elegant.

A Partnership Based on Honesty
Gargi’s choice to stick with Mithila Palkar was a strategic one based on both performance and principle. The actress is a great fit for the brand’s story because she is relatable, rooted in Indian culture while also embracing modern values, and appeals to people of all ages. Gargi has been able to connect with young, ambitious customers better since she joined the company, while still being relevant to traditional jewellery lovers.

Aditya Modak, co-founder of Gargi by P N Gadgil and Sons, said, “It wasn’t just about keeping things the same when they brought Mithila back; it was also about belief. In the past year, we’ve seen how well she embodies the Gargi spirit. She doesn’t just wear our jewellery; she lives out the brand’s values of timeless style and easy elegance. Customers see themselves in Mithila’s campaigns: confident, rooted in their culture, and making modern choices. This partnership has gone beyond the usual brand-ambassador relationship. We are excited to strengthen this partnership in 2026 as we continue to reach new heights in the fashion jewellery market.”

The Right Face at the Right Time
As Gargi enters a growth phase, with plans to open more company-owned stores and expand its shop-in-shop presence across India, it is important to have a consistent, trustworthy face. Mithila is the perfect partner for this growth journey because she can connect with people of all ages and backgrounds.

Her lively personality and genuine love of craftsmanship and design fit perfectly with Gargi’s goal of making fashion jewellery available to everyone without sacrificing quality or style. The actress’s strong online presence and natural interaction with her fans also help Gargi reach more people in important markets.

Mithila Palkar said, “It’s rare to find a brand partnership that feels this natural and important. Gargi stands for everything I believe in, being yourself while staying true to your roots. I really liked being a part of the Gargi family for the past year, and I’m looking forward to continuing this journey. This isn’t just an endorsement for me; I’m proud to be a part of this brand because its goals are very similar to mine.”

Building on What Works
Since Mithila started working with Gargi in late 2024, the brand has become more well-known, and customers are more involved. The partnership has helped Gargi define its place as a jewellery brand that understands the modern Indian woman—someone who values tradition but isn’t tied to it, and who wants quality without being snobby.

Gargi is in a unique position in the fashion jewellery market because it has a market capitalisation of more than INR 1,100 crore and is backed by the close to 200-year history of P N Gadgil & Sons. The brand has grown across Maharashtra, with stores in Pune, Mumbai, Thane, and Nashik, and now has a PAN India presence. Mithila’s appeal across India makes this a partnership that works both strategically and creatively.

As Gargi moves into 2026, the fact that this partnership is still going strong shows that the brand is committed to building long-term relationships with its ambassadors, customers, and the communities it serves. This isn’t just about another year of campaigns; it’s about making a partnership that has already shown its worth even stronger.