National News
46th Gold Point Centre launched by Muthoot Exim in Serampore, strengthening presence in West Bengal
Muthoot Exim (P) Ltd., the precious metal arm of 138-year-old business conglomerate Muthoot Pappachan Group (also known as Muthoot Blue), proudly announces the grand opening of its newest Gold Point Centre in West Bengal. The new Muthoot Gold Point Centre is strategically located at Puja Apartment’s 1st floor, 129/II/1, N.S. Avenue, Opposite Indian silk House Agencies in Serampore, West Bengal-712201.
Complying with our unflinching commitment towards transparency, integrity, and customer-focused financial services, Muthoot Exim is elated to mark its presence yet again in West Bengal. The 46th Gold Point Centre in India, and the 3rd in the state is open for business in Serampore from 10th May onwards. With each new center, Muthoot Exim continues to make available easy and dependable financial solutions to people in communities nationwide.
The new Serampore branch is another milestone towards enhancing our presence in West Bengal through the provision of reliable and readily accessible financial solutions for the residents. People living in Serampore can now sell their gold when in need without any concerns, courtesy of our transparent assessment procedure conducted by trained professionals. We facilitate a smooth, honest, and hassle-free experience at every gold transaction. For up to ₹10,000 value of gold, the customers get instant cash, while the more valuable transactions are processed safely through IMPS, NEFT, or RTGS.

Keyur Shah, CEO of Muthoot Exim expressing his joy on this opening said, “Serampore is a place known for its history, and we are excited to be a part of its growth process. With our new Muthoot Gold Point Centre here, our vision is to provide more than a service—establish a reliable place where people can make informed financial decisions with confidence. Whether it’s to satisfy an immediate requirement or to for future plans, we’re here to assist in unlocking the potential of gold in a secure and meaningful manner.
Thomas Muthoot, Executive Director of Muthoot Pappachan Group & Managing Director of Muthoot Exim, added, “The opening of our Serampore branch reaffirms our vision of being part of the day-to-day financial lives of individuals throughout India. This is not merely a question of growing our network—it’s about taking our promise of trust, convenience, and transparency to more households.”

National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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