JB Insights
2026 THE ROAD AHEAD Trust, Transparency, Technology, Transition (to organized retail)
As the Indian jewellery industry approaches 2026, the sentiment among industry leaders is overwhelmingly positive. Despite anticipated fluctuations in metal prices and global economic uncertainties, the sector is poised for robust growth. The market is witnessing a decisive paradigm shift characterized by a transition from unorganized to organized retail, a surge in demand for lightweight and lower-karat jewellery, and the integration of advanced technology, including Artificial Intelligence (AI), into retail operations.
The financial outlook for the sector remains bullish. Rajesh Mehta, Chairman & Joint MD of Khazanchi Jewellers Ltd, highlights the immense scale of the market, noting, “Indian Gems & Jewellery industry is of Rs.7.31 lakh crores in the year 2025 and has potential to grow to Rs.11 lakh crores by 2030.”Mehta further predicts that gold and silver prices are expected to increase by 20–25% in 2026, driven by central bank investments and shifting consumer sentiments. He describes the cultural significance of the metal, stating, “Gold has always played a role of a third child, making life easy for families who hold gold, which acts as a strong hedge against inflation.”
Echoing this bullish sentiment, Paras Rajesh Rokde, Director of Rokde Jewellers Limited, notes that “Gold is likely to stay bullish—leading to firm prices with sharp festive-season spikes.” He adds that silver will play a “crucial supporting role” driven by affordability and industrial usage.
Product Trends: The Rise of Lightweight and Lower-Karat Jewellery A consistent theme across all leadership forecasts is the consumer shift toward “accessible luxury”—jewellery that is lightweight, design-led, and suitable for everyday wear.
Ramesh Kalyanaraman, ED-Candere by Kalyan Jewellers, Looking ahead to 2026, we believe the next phase will be defined by conscious consumption. Customers are increasingly evaluating brands on transparency, sustainability and values—whether through interest in lab-grown diamonds or demand for complete hallmarking clarity. Candere’s strategy is therefore centred on building a future-ready retail ecosystem that blends heritage credibility with modern design, technology and trust-remaining deeply aligned with the aspirations of today’s indian consumer.
Indian jewellery buying is shifting from asset-led purchases to self-expression and self-reward, and this is directly shaping Candere’s retail strategy. Younger consumers are embracing every day, self-led purchases, fuelling demand for lightweight jewellery. With high gold prices, design-led, versatile pieces are gaining preference, alongside growing expectations around transparency, personalisation and conscious consumption.
Saumen Bhaumik, MD of CaratLane, observes that “Indian consumers have shown adaptability—choosing lighter, design-forward pieces,” and predicts a wider adoption of lower-karat gold and diamond-studded silver designs. Daily Wearability: John Alukkas, MD of Jos Alukkas, points out that the shift to 18kt and 14kt “naturally allows for lighter constructions without compromising on design or durability,” aligning with the growing demand for stylish jewellery that can be worn comfortably every day.
As metal prices soar, the industry is moving toward 18kt, 14kt, and even 9kt gold. Rajesh Mehta notes that demand for “minimal jewellery in lower carat (18ct, 14ct & 9ct) will increase.”
Rahul Desai, MD & CEO of IIG, reinforces this, predicting a “decisive shift toward lighter, smarter, and more accessible luxury, driven by the rise of 9K jewellery.”
Pankaj Jagawat,MD-Utssav CZ Gold Jowels Ltd, The Indian jewelry industry is poised for consistent growth in 2026, pushed by rising customer self-assurance, deeper virtual adoption, and the accelerating shift closer to prepared retail. This momentum is further supported through developing domestic intake, growing urbanization, and solid export activity.
While high gold charges, regulatory changes, and financial uncertainty may also create intermittent pressures, gold and silver prices are expected to stay company with periodic volatility, encouraging customers to prioritise light-weight, layout-led and hallmarked merchandise.
Consumer Behavior: Trust, Transparency, and Organized Retail: The market is rapidly formalizing, with consumers prioritizing trust and experience over mere volume.
This sentiment is shared by Paras Rajesh Rokde, who predicts that in 2026, consumers will “give priority to certified purity, transparent pricing, and reliable buyback policies,” with significant growth expected in Tier-2 and Tier-3 cities.
Furthermore, John Alukkas highlights that buyers are exploring diverse materials, noting that his brand is “expanding focus on natural diamonds, precious stones, and high-demand lightweight jewellery” to cater to customers who prioritize value and originality.
The AI Era 2026 is projected to be a landmark year for the integration of technology in retail. Saumen Bhaumik envisions an industry with a “greater emphasis on trust, transparency, and technology-led experiences.”Taking this forecast further, Rahul Desai asserts that “AI will move from theory to practice.” He believes that 2026 will mark the true beginning of AI-enabled retail, stating: “Every retailer, small or large, will integrate at least one intelligent system, no matter how small.”
Call for for customised and ethically sourced jewelry will continue to bolster, mainly among more youthful consumers.
As the Indian jewellery industry hurdles toward 2026, it stands at the cusp of a transformative AI era, where trust, transparency, and technology-led experiences redefine consumer engagement. Organized retail gains momentum as buyers favor authenticity and immersive interactions over sheer volume, formalizing a market ripe for innovation.
source :JBExclusive
JB Insights
SILVER SHOW OF INDIA: A Revolutionary Platform Empowering India’s Silver Manufacturing and Retail Ecosystem
Historically, India’s silver jewellery manufacturers operated on the periphery of the major trade exhibition circuit. Despite their rich craftsmanship, they lacked a dedicated, high-profile national stage. To bridge this gap, GES India Incorporated launched the Silver Show of India (SSI) in June 2022. Designed as a structured response to a long-standing industry demand, SSI has rapidly evolved from a foundational spark into one of the country’s most consequential specialized jewellery trade exhibitions.
From Regional Roots to a Pan-India Powerhouse
The trajectory of SSI reflects a story of deliberate, strategic scaling:
- The Bangalore Beginnings : The inaugural show drew 74 participants, a number that nearly doubled to 133 by the second edition in December 2022, signaling growing trade acceptance.
- The Mumbai Strategic Pivot : Moving the exhibition to the premium Jio World Convention Centre in Mumbai was a deliberate move to elevate silver to the same status as fine gold and diamond jewellery. The June 2023 edition validated this choice, drawing 173 companies, 435 stalls, and a record 10,800 trade visitors, transforming SSI into a truly pan-India platform.
- SSI Mumbai 4th Edition at JWCC features over 495 exhibiting companies across 1400 stalls, spanning 150,000 sq ft.
Institutional Backing and Strategic Alliances
SSI’s industry credibility is heavily reinforced by partnerships with premier trade bodies. The IBJA has been a steadfast national partner in elevating the Mumbai show’s stature. Crucially, SSI has secured the formal alignment of major trade associations from Agra , Rajkot and major silver hubs—bringing invaluable community networks, authenticity, and trade clout to the platform.
Extensive Marketing and Global Footprint
The organizers executed an aggressive, door-to-door outreach campaign encompassing over 500 districts across India, targeting markets frequently overlooked by larger trade bodies. This is supported by deep digital engagement across LinkedIn, WhatsApp, and specialized trade networks. Internationally, the show is drawing buyers from Nepal, Malaysia, Thailand, and the USA. To cater to a premium audience, the organizers have integrated a curated buyer-engagement model, hosting buyers with 1,000 room nights at luxury hotels like Sofitel and Trident.
Market Impact and Future Outlook
The success of SSI correlates directly with a measurable revitalization of the silver sector:
- Logistics partners report a massive 300% increase in the volume of silver goods transported over the past two years.
- Corporate retail groups are actively expanding their dedicated silver floor space, with a Southeast-based corporate establishing exclusive silver showrooms.
- High-end designs typically reserved for gold and diamonds are increasingly being reinterpreted in silver.
Looking ahead, SSI is implementing a robust three-city architecture: Mumbai will anchor the pan-India edition, Bangalore will serve the South Indian market, and a new Delhi edition will capture the North Indian market.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.