loader image
Connect with us

National News

ZEN Diamond Partners with National Diamond Council to Reinforce Commitment to Authenticity and Craftsmanship

Published

on

1,956 views

Zen Diamond, a leading name in natural diamond jewellery, is proud to partner with the Natural Diamond Council (NDC), a global organization dedicated to promoting natural diamonds and responsible sourcing. This collaboration reflects Zen Diamond’s unwavering commitment to authenticity, sustainability, and fostering consumer trust through complete transparency in diamond sourcing.

Speaking on the partnership, Neil Sonawala, Managing Director of Zen Diamond India, said: “At Zen Diamond, we’ve always believed that every diamond carries not just timeless beauty but also a responsibility – to our artisans, to communities, and to customers seeking trust. This NDC partnership is more than a badge; it is a commitment to transparency, integrity, and sustainability. We are honoured to join the ranks of globally verified natural diamond brands, and this milestone will further guide our future innovations and client relationships.”

Richa Singh, Managing Director, Natural Diamond Council, India and Middle East, said: “At Natural Diamond Council, our focus is on promoting facts, sustainable practices, transparency and authenticity of natural diamonds, while staying attuned to modern consumer preferences. These shared values form the foundation of our partnership with Zen Diamond, whose responsible sourcing, ethical approach and international design sensibility resonate strongly with young, style-conscious audiences.

We are delighted to welcome Zen Diamond to NDC’s global network of partner brands, now present across 20 countries. Together, we aim to inspire consumers to embrace natural diamond jewellery that reflects enduring beauty and generational value.”

NDC’s focus on promoting sustainable practices and the authenticity of natural diamonds, along with understanding modern consumer preferences, aligns perfectly with Zen Diamond’s ethical values and international design style for young, style-conscious audiences. Together, we aspire to inspire consumers to embrace natural diamond jewellery that reflects enduring beauty and integrity.”

Continue Reading
Advertisement
Click to comment
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments

National News

Dassani Brothers introduces “Aarambh – A New Beginning, A New Brilliance” A festive ode to light, legacy, and new possibilities

Published

on

1,911 views

This Diwali, Dassani Brothers unveils its latest fine jewellery collection — “Aarambh: A New Beginning, A New Brilliance.” Drawing inspiration from the essence of Diwali and the charm of new beginnings, the collection is an ode to inner radiance — a glow that deepens and evolves with each chapter of life.

Aarambh represents a graceful evolution in the creative journey of Dassani Brothers. It reimagines the grandeur of Indian craftsmanship through a contemporary perspective — where traditional polki and jadau artistry meet modern, fluid design. Every piece in the collection embodies renewal and optimism, capturing the spirit of celebration that defines the festival of lights.

Adding a new dimension to the festive narrative, Aarambh introduces the use of black enamel — a symbolic nod to Diwali’s deeper philosophy of darkness giving way to light. The striking contrast between the rich black enamel and shimmering polki mirrors the journey from shadow to radiance, evoking balance, beauty, and transformation. It’s a poetic expression of how brilliance shines brightest when born from contrast.

From dainty earrings that glimmer like diyas to statement necklaces that exude festive opulence, Aarambh beautifully marries emotion with artistry. Uncut diamonds, vibrant gemstones, lustrous goldwork, and bold enamel detailing come together in perfect harmony — reflecting the brand’s enduring dedication to precision, innovation, and timeless elegance.

Commenting on the new launch, Sumit Dassani, Partner at Dassani Brothers, said, “Diwali is a symbol of light, hope, and renewal — sentiments that are deeply intertwined with our philosophy. With Aarambh, we pay homage to the idea of embracing change with grace — of welcoming every new beginning with a brilliance that is uniquely one’s own. The addition of black enamel celebrates the balance between light and darkness, reminding us that both are integral to beauty and growth.”

With its refined aesthetic and versatile appeal, Aarambh speaks to the modern woman — one who honours her roots yet charts her own course. Each creation serves as a gentle reminder that every new beginning carries within it the promise of brilliance — just as every sparkle reflects the legacy of craftsmanship and care that defines Dassani Brothers.

Continue Reading

Trending

JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

0
Would love your thoughts, please comment.x
()
x