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World’s largest gold frame unveiled at WJMES, Sharjah, creates  Guinness World Record

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Among the key highlights at 55th edition of the Watch and Jewellery Middle East Show, Sharjah is ongoing at Expo Centre Sharjah,is the “Union Frame” which has now entered the Guinness World Records as the world’s largest gold frame.The opulent piece is entirely crafted from 21-carat pure gold and is introduced by Golden Arabia Jewellery under the theme “Art that Tells the Story of a Nation.”

The magnificent frame embodies a blend of fine craftsmanship and national pride, designed to communicate the enduring spirit of the UAE’s union, anchored in a deep-rooted heritage and guided by forward-looking aspirations.

The frame illustrates the country’s cultural and architectural legacy: Prominent features include the Sheikh Zayed Grand Mosque in Abu Dhabi, Sharjah’s Quran Roundabout, and Dubai’s Burj Khalifa. Other landmarks include Ras Al Khaimah’s historic Dhayah Fort, Fujairah Fort, the Ajman Museum, and Umm Al Quwain’s Museum and Fort.

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International News

Cartier Reimagines an Icon: The Ruby-Set ‘Juste un Clou’ Debuts for Lunar New Year

A Fusion of Industrial Rebellion and Festive Elegance Marks a Limited-Edition Celebration of Luck and Prosperity.

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In a bold intersection of high-fashion defiance and cultural tradition, Cartier has unveiled a limited-edition interpretation of its legendary Juste un Clou collection. This special release sees the iconic “nail” silhouette transformed with a festive row of vivid red rubies, launched specifically to commemorate the Lunar New Year.

Originally conceived in 1970s New York by designer Aldo Cipullo, the Juste un Clou has long been a symbol of the “rebellious spirit” and the elevation of the ordinary into the extraordinary. By integrating rubies—stones that traditionally symbolize luck, vitality, and renewal—Cartier effectively bridges its radical Western design heritage with the deep-rooted values of the East.

The collection features the signature wrap-around nail design in gold in bracelets, necklaces, earrings & rings with the “head” and “point” of the nail meticulously pavé-set with high-quality rubies. Industry experts view this move as a strategic masterstroke, as the “festive red” aesthetic continues to be a primary driver for luxury consumption during the spring transition.

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