National News
Where Every Story Of Love Begins: Dhirsons Jewellers Marks Mother’s Day With ‘First Love. First Gold.’
Dhirsons Jewellers Celebrates The Timeless Bond Between Mothers and Children With A Heartfelt Mother’s Day Campaign and A Specially Curated Gold and Diamond Jewellery Edit.
Dhirsons Jewellers, part of the Dhiraj Dhir Group, Lajpat Nagar, introduces its Mother’s Day campaign, First Love. First Gold., a tribute to the woman who gives us our first experience of love and continues to shape who we become.
The campaign is built around a simple idea: before we understood relationships or defined our own milestones, we experienced love in its most unconditional form through our mother. It is this early bond that stays with us, influencing how we think, how we respond, and how we live.
At Dhirsons, gold has long symbolised what endures, while diamonds represent brilliance and light. With First Love. First Gold., the brand brings these two together to reflect a mother’s role — constant, grounding, and quietly transformative.
“Before you chose love, you were given it. Before the brilliance became yours, it was hers.”
The campaign builds on this idea through a curated Mother’s Day edit featuring a curated selection of gold and diamond jewellery, ranging from timeless classics to contemporary designs. The collection is positioned as a thoughtful way to mark the occasion, with pieces that balance everyday wearability and occasion-led elegance. It is available across all Dhirsons showrooms and on the brand’s official website.
Speaking on the campaign, Riva Dhir, Creative Director, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar said:
“With First Love. First Gold, we aim to honour every mother who has been a symbol of love, shine and light in our lives. It acts as a reminder to all of us how incomplete our lives would be without her.”
The campaign is reflected across Dhirsons’ in-store experience, evoking warmth, elegance, and the quiet power of a mother’s presence. At its core, it reflects a bond understood more with time than in the moment, shaped quietly and expressed through everyday gestures that often go unspoken.
National News
Augmont-NSE Partnership Drives Strong Start for India’s Gold EGR Market, with Over 1,60,357 Units Traded in First Few Hours
Electronic Gold Receipts segment witnesses active two-way trading on day one, with 1,60,375 units traded, representing approximately 6 kg of gold and a traded value of ₹23.34 crore as of 04:25 PM
India’s gold market took an important step towards greater integration with the commencement of live trading in the Electronic Gold Receipts (EGR) segment on the National Stock Exchange of India (NSE) today. Enabled through the collaboration between NSE and Augmont Enterprises Limited, the launch brings together NSE’s regulated exchange infrastructure and Augmont’s integrated physical gold ecosystem, creating a new avenue for investors to trade physically backed gold.
On its opening day, the EGR segment witnessed active two-way trading, with 1,60,357 units traded by approximately 04:25 PM, representing around 6 kg of gold. The trading activity translated into a cumulative traded value of approximately Rs.23.34 crore during the first session. The segment also demonstrated orderly price discovery, with prices remaining within a narrow intraday range of Rs.1,450.50 to Rs.1,460.00. The bid-ask spread remained between Rs.0.50 and Rs.1.00, indicating continuous two-way quotations and an active order book.
Each EGR represents 100 mg of physical gold, with the underlying gold held in SEBI-regulated vaults. Investors can buy and sell EGRs through their demat accounts on the exchange, while retaining the option of converting their holdings into physical gold, subject to the applicable framework. The segment follows a T+1 settlement cycle, under which trades executed on a particular day are settled on the next business day, facilitating the transfer of securities and funds through the exchange’s regulated clearing and settlement mechanism.
Under the strategic collaboration, Augmont serves as a key physical gold and infrastructure partner for NSE’s EGR segment, supporting the creation, vaulting, redemption and liquidity ecosystem. The gold backing the EGRs is sourced through Augmont’s integrated refining infrastructure, bringing together physical gold processing and exchange-based trading within a regulated framework.
The commencement of live trading marks an important step towards building a more transparent and accessible gold market in India. By enabling standardised gold to be traded through an exchange-based mechanism, EGRs have the potential to strengthen price discovery, improve market participation and create a more integrated ecosystem for physical gold.
Ketan Kothari, Whole-time Director, Augmont Enterprises Limited, said:
“The commencement of EGR trading marks the transition of our collaboration with NSE from building the underlying infrastructure to enabling a live, exchange-traded gold market. The day-one trading activity, continuous two-way quotations and orderly price discovery are important initial milestones for a new market segment.
At Augmont, we have brought together our refining capabilities and physical gold infrastructure to support the creation, vaulting and redemption of EGRs. We believe this initiative can play an important role in making physical gold more accessible, transparent and integrated with India’s formal financial ecosystem. Our focus remains on strengthening the ecosystem and supporting its wider adoption among investors, brokers and other market participants.“
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Augmont-NSE Partnership Drives Strong Start for India’s Gold EGR Market, with Over 1,60,357 Units Traded in First Few Hours
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JB Insights2 days agoDhanteras Gold Business Across India Estimated at Approximately ₹60,000 Crore – A Promising Start for the Jewellery Industry: GJC
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National News2 days agoAugmont-NSE Partnership Drives Strong Start for India’s Gold EGR Market, with Over 1,60,357 Units Traded in First Few Hours
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BrandBuzz1 day agoGauri Khan in ZOYA High Jewellery Collection Her Again
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