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Where Every Story Of Love Begins: Dhirsons Jewellers Marks Mother’s Day With ‘First Love. First Gold.’

Dhirsons Jewellers Celebrates The Timeless Bond Between Mothers and Children With A Heartfelt Mother’s Day Campaign and A Specially Curated Gold and Diamond Jewellery Edit.

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Dhirsons Jewellers, part of the Dhiraj Dhir Group, Lajpat Nagar, introduces its Mother’s Day campaign, First Love. First Gold., a tribute to the woman who gives us our first experience of love and continues to shape who we become.

The campaign is built around a simple idea: before we understood relationships or defined our own milestones, we experienced love in its most unconditional form through our mother. It is this early bond that stays with us, influencing how we think, how we respond, and how we live.

At Dhirsons, gold has long symbolised what endures, while diamonds represent brilliance and light. With First Love. First Gold., the brand brings these two together to reflect a mother’s role — constant, grounding, and quietly transformative.

“Before you chose love, you were given it. Before the brilliance became yours, it was hers.”

The campaign builds on this idea through a curated Mother’s Day edit featuring a curated selection of gold and diamond jewellery, ranging from timeless classics to contemporary designs. The collection is positioned as a thoughtful way to mark the occasion, with pieces that balance everyday wearability and occasion-led elegance. It is available across all Dhirsons showrooms and on the brand’s official website.

Speaking on the campaign, Riva Dhir, Creative Director, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar said:

“With First Love. First Gold, we aim to honour every mother who has been a symbol of love, shine and light in our lives. It acts as a reminder to all of us how incomplete our lives would be without her.”

The campaign is reflected across Dhirsons’ in-store experience, evoking warmth, elegance, and the quiet power of a mother’s presence. At its core, it reflects a bond understood more with time than in the moment, shaped quietly and expressed through everyday gestures that often go unspoken.

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National News

India’s Major Retail Jewellery Players Made A Strong Start To FY27

The Common Drivers Are Clear: Strong Same-Store Sales, Fast Store Expansion, Premiumisation, and A Better Product Mix.

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India’s organised jewellery retailers have made a strong start to FY27, with Kalyan Jewellers, P N Gadgil Jewellers and Titan Company all showing that branded players can still grow quickly even in a record gold-price environment. The common drivers are clear: strong same-store sales, fast store expansion, premiumisation, and a better product mix.

Kalyan’s broad-based growth

Kalyan Jewellers reported about 38% consolidated revenue growth in Q1 FY27, with India operations also rising by more than 38% despite the 28-day Adhik Maas period, which usually softens wedding-related demand. Same-store sales growth was around 28%, showing that existing stores remained the main engine of momentum. Candere was a standout, posting about 112% growth, while Kalyan added 12 Kalyan showrooms and five Candere outlets during the quarter.

The company also highlighted a shift toward recycled gold through its “Shine with India” campaign, with recycled gold contributing more than 46% of revenue in Q1 and over 55% in June. That suggests Kalyan is not only growing demand but also improving sourcing efficiency at the same time.

PNG’s premium mix

P N Gadgil Jewellers reported 41% year-on-year revenue growth in Q1 FY27, with retail revenue up 56% and same-store sales up 46%, which points to very strong productivity at existing stores. Retail now contributes roughly 78% of revenue, while franchise and e-commerce also expanded healthily. The company’s retail stud ratio increased to 10.9%, indicating improving demand for studded jewellery and a higher-value product mix.

PNG also noted that newer stores in North and Central India are already showing higher studded jewellery penetration than its traditional Maharashtra and Goa markets. That matters because it signals that the brand is successfully taking its premium assortment to new geographies, not just expanding store count.

Titan’s steady momentum

Titan’s jewellery business also continued to grow strongly, with domestic jewellery operations rising around 18% to 39% depending on the business-update frame reported, supported by Akshaya Tritiya demand and healthy early-quarter buyer traffic. Titan said consumers increasingly preferred lightweight and lower-karat jewellery as gold prices climbed, while plain gold jewellery grew in the mid-teens and studded jewellery delivered early double-digit growth. Tanishq’s like-to-like sales grew in early double digits, and CaratLane also posted healthy double-digit like-to-like growth.

Titan expanded its jewellery network by adding 19 net stores in the quarter, including Tanishq, Mia and CaratLane outlets. That reinforces the same theme seen across the sector: scale, distribution and brand trust are helping large organised players win share.

What it means

The quarter suggests that high gold prices are changing what consumers buy, not whether they buy. Buyers are shifting toward lighter designs, lower karatage, studded jewellery and branded channels, which helps organised retailers defend growth even when raw material prices are elevated. In that setting, store expansion and premiumisation are offsetting pricing pressure, while digital channels and recycled-gold initiatives are adding another layer of resilience.

For the upcoming festive and wedding season, the sector appears well positioned, especially if gold prices stay volatile but not sharply disruptive. The strongest signal from these updates is that organised jewellery retail is gaining share from unorganised players rather than simply riding higher ticket values.

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