National News
Wedding season drives strong demand for plain gold jewellery; diamond purchases slow
Gold prices have risen sharply from Rs. 78,000 to Rs. 1,26,666 per 10g since the start of the year, whereas diamond prices have remained largely flat owing to weak demand from the US and China and a 50% import tariff imposed by the US administration.
This wedding season, jewellers across India are reporting a strong shift in consumer preference toward plain and lightweight gold jewellery in 22K, 18K, and 14K, as customers prioritise investment value and affordability over ornate diamond-studded designs.
Retailers including Joy Alukkas, PNG Jewellers, Senco Gold, and Kalyan Jewellers note that simple gold pieces are in high demand, driven by a 60% surge in gold prices since January. Buyers are increasingly opting for lower-karat options as they offer affordability while still retaining strong resale value. The resale value of gold remains attractive due to the metal’s continuous price rally, with 18K gold priced at Rs. 94,000 per 10g and 14K at Rs. 73,000, even after GST and making-charge deductions.
Jewellers also observe that while diamond jewellery continues to sell, customer focus this season is firmly on gold. Couples are viewing gold jewellery as a reliable asset that contributes to long-term financial security.
Gold prices have risen sharply from Rs. 78,000 to Rs. 1,26,666 per 10g since the start of the year, whereas diamond prices have remained largely flat owing to weak demand from the US and China and a 50% import tariff imposed by the US administration.
Across the market, retailers are witnessing healthy wedding-season purchases. Lightweight 22K and 18K gold jewellery is performing particularly well in the mass segment, offering an ideal balance of design, value, and accessibility for price-conscious customers.
With an estimated 4.8 million weddings expected this season, the outlook for gold jewellery remains strong. Retailers report that rising gold prices are further motivating buyers to choose plain gold over studded jewellery, as the investment potential and resale value are significantly higher.
BrandBuzz
The Pearl Edit: Thoughtful Women’s Day Gifting by GIVA
Timeless pearl creations from GIVA that honour the quiet strength, elegance, and individuality of modern women.
For generations, pearls have defined timeless elegance — an evergreen classic that transcends trends and seasons. Effortlessly refined, they carry a quiet sophistication that has remained relevant across eras.
Neither fleeting nor ornamental, pearls embody a kind of understated luxury, graceful, enduring, and always in style.
This Women’s Day, GIVA celebrates women who are building, leading, choosing, and redefining life on their own terms. Women who don’t need to be loud to be powerful, because their presence speaks for itself.
In that spirit, pearls make for a meaningful gift. Timeless yet modern, they move effortlessly from everyday moments to milestone celebrations, making them a thoughtful way to honour the women who inspire us, whether it’s a mentor, a friend, a colleague, or even yourself.
Here are some pearl pieces that make for perfect Women’s Day gifts.
Stay With Me Golden Pendant With Link Chain
For the one who wears her heart unapologetically. A radiant pearl drop pendant set in gold-plated 925 silver, designed with an elegant lattice motif that blends timeless romance with modern craftsmanship. From the Barkha Singh x GIVA Glow in Motion collection, this piece celebrates intricate CNC artistry while offering a refined statement for everyday elegance.
Gold Pearl Centred Diamond Earrings
Elegant and timeless, these 18K BIS-hallmarked gold earrings feature a delicate circular motif with a luminous pearl at the centre, accented by sparkling lab-grown diamonds below. Designed for everyday luxury, they blend classic sophistication with modern brilliance, making them a graceful statement for any occasion.
Rose Gold On Mom’s Path Bracelet
A heartfelt rose gold-plated bracelet crafted in 925 silver, featuring a charming baby shoe motif with enamel detailing, a delicate pearl accent, and a subtle “mom” engraving. Thoughtfully designed to celebrate the unbreakable bond between a mother and her child, it makes for a meaningful keepsake.
Anushka Sharma Silver Drops of Pearls Set
Inspired by the hidden beauty of ocean pearls, the Anushka Sharma Silver Drop of Pearl Set captures effortless elegance with a graceful pearl drop and sparkling zircon accents. Crafted in 925 silver, the set includes a delicate pendant and matching earrings designed to add timeless charm to any look.
Rose Gold Glam Drops Necklace
Graceful and statement-making, this rose gold-plated lariat necklace in 925 silver features a central oblong pearl with delicate cascading strands ending in luminous pearls. Elegant yet contemporary, it’s the perfect piece to elevate evening looks and special occasions with effortless glamour.
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