BrandBuzz
Verlas Celebrates Akshaya Tritiya With The ‘Zenyth’ Collection, Inspired By Modern Geometry and Timeless Gold
The New York-Based Fine Jewellery Brand Unveils A Striking Pyramid-Inspired Collection Crafted For Modern Elegance and Meaningful Festive Gifting.
New York-based fine jewellery brand Verlas introduces the Zenyth Collection this Akshaya Tritiya, a range merging sculptural geometry, fine craftsmanship, and conscious luxury. Inspired by strength and balance, the collection reinterprets the pyramid motif into contemporary pieces for both women and men.
Handcrafted in solid gold with precision-set lab-grown diamonds (EF colour, VS–VVS clarity), the collection reflects Verlas’ commitment to sustainability and innovation. As Akshaya Tritiya celebrates prosperity and new beginnings, the Zenyth Collection offers a meaningful investment through bold yet wearable designs that effortlessly elevate everyday dressing and special occasions alike, with an exclusive launch offer of 25% Off on Diamond Value.
For Women: Sculptural Elegance Meets Versatility
The women’s line within the Zenyth Collection explores dimensional design through layered pyramid structures and refined silhouettes.
Highlights include the Pyramid Trois Pendant Necklace, a striking design that adds depth to styling, and the Two-Tier Pyramid Diamond Band, designed to stack or stand alone as a modern statement. The Two-Tier Pyramid Spiked Pendant Necklace introduces an edgy interpretation of the pyramid form, while the Pyramid Luxe Contour Diamond Earrings offer a bold yet balanced aesthetic.
Completing the range is the Zenyth Pyramid Luxe Geometric Bangle, a standout design that merges structure with fluidity, ideal for festive occasions and beyond.
For Men: Subtle Statements with Architectural Precision
The men’s selection reflects understated luxury with clean, geometric detailing. The Cascading Pyramid Pendant Necklace offers a contemporary take on classic gold jewellery, while the Pyramid Radiant Diamond Studs and Zenyth Pyramid Luxe Cuff Bracelet add refined brilliance for everyday wear.
A Modern Take on Festive Jewellery
Designed for true versatility, the Zenyth Collection seamlessly transitions from traditional celebrations to modern, everyday lifestyles, balancing bold design with understated sophistication. At the heart of the collection are its statement cuffs and wrist wear, like the Pyramid Luxe Diamond Cuff Bracelet and Zenyth Pyramid Spiked Cuff Bracelet. These are gender-neutral designs crafted to be worn effortlessly by both men and women. The cuffs are not only striking on their own but also lend themselves beautifully to stacking, whether paired with other cuff-bracelets, layered across the wrist, or styled alongside watches for a more contemporary look.
Crafted in fine gold, the collection reflects Verlas’ commitment to sustainable luxury, transparency, and fine craftsmanship, appealing to a new generation of conscious consumers. With endless styling possibilities, Zenyth is a versatile addition to any jewellery collection, perfect for moments year-round, from weddings and festive occasions to elevated everyday dressing. As Verlas expands in India, the collection continues to merge global design sensibilities with culturally significant moments, creating designs that are both timeless and relevant.
BrandBuzz
De Beers India Introduces ‘Love, From Hubby’, A New Ritual For A Second Season Of Love
Introducing One-Carat Natural Diamond Solitaires Celebrating Love’s Next Chapter
There are moments in a marriage that are celebrated with great fanfare: the wedding, anniversaries and the arrival of children. But there is one deeply personal chapter that often passes quietly. The time when children leave home and couples find themselves with more time, space and freedom to rediscover life together.

De Beers India is giving this moment a new name and a new ritual with ‘Love, From Hubby’, an invitation to celebrate the next phase of a couple’s journey, when life begins to make room for them once again. At the heart of the campaign is an exclusive collection of one-carat natural diamond solitaire rings, created as a meaningful gift from husbands to their wives to mark this transition.
The idea reflects a quiet evolution taking place in affluent Indian households. As children move away for education and careers, couples enter a phase of life with greater time, space and financial confidence to invest in each other. ‘Love, From Hubby’ reframes the so-called empty nest as an opportunity to put the couple back at the centre of their lives, to make plans together, rediscover shared interests, travel, create new memories and celebrate the relationship beyond their roles as parents.
Toranj Mehta, Country Head, Category Marketing, De Beers India Stated–

“This idea came from what we see in real Indian homes. Couples spend years putting everyone else first and rarely are they reminded that there is a beautiful next chapter that belongs to them. With ‘Love, From Hubby’, we want to celebrate the joy of choosing each other all over again, reminding couples that it is perfectly natural and wonderfully romantic, to fall in love with your partner anew. When love is real, it deserves something equally real to mark it. A natural diamond, formed by nature and made to endure, is an honest and meaningful expression of a love that continues to evolve.”
The timing of the campaign reflects a broader shift in the aspirations and priorities of affluent Indian households. The De Beers India Diamond Acquisition Study 2025 found that celebrating a relationship milestone and expressing love or commitment are among the leading reasons Indians purchase natural diamonds. This appetite for meaningful celebration is set to grow, with the number of Indian households earning above US$20,000 annually forecast to more than double, from 32 million in 2025 to 67 million by 2030.

The ritual comes to life through the ‘Love, From Hubby Real Love Solitaire Collection’, featuring one-carat natural diamond solitaires set in yellow, white and rose gold. Designed as a considered gift from husband to wife, the collection offers a contemporary take on the classic solitaire, giving couples a tangible way to mark this new phase and celebrate the life they have built together.
Love so real, only a real diamond will do. Available at natural diamond retail partner stores across the country, the collection brings this thought to life through diamonds created by nature and treasured for generations.
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