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Verlas Celebrates Akshaya Tritiya With The ‘Zenyth’ Collection, Inspired By Modern Geometry and Timeless Gold

The New York-Based Fine Jewellery Brand Unveils A Striking Pyramid-Inspired Collection Crafted For Modern Elegance and Meaningful Festive Gifting.

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New York-based fine jewellery brand Verlas introduces the Zenyth Collection this Akshaya Tritiya, a range merging sculptural geometry, fine craftsmanship, and conscious luxury. Inspired by strength and balance, the collection reinterprets the pyramid motif into contemporary pieces for both women and men.

Handcrafted in solid gold with precision-set lab-grown diamonds (EF colour, VS–VVS clarity), the collection reflects Verlas’ commitment to sustainability and innovation. As Akshaya Tritiya celebrates prosperity and new beginnings, the Zenyth Collection offers a meaningful investment through bold yet wearable designs that effortlessly elevate everyday dressing and special occasions alike, with an exclusive launch offer of 25% Off on Diamond Value.

For Women: Sculptural Elegance Meets Versatility

The women’s line within the Zenyth Collection explores dimensional design through layered pyramid structures and refined silhouettes.

Highlights include the Pyramid Trois Pendant Necklace, a striking design that adds depth to styling, and the Two-Tier Pyramid Diamond Band, designed to stack or stand alone as a modern statement. The Two-Tier Pyramid Spiked Pendant Necklace introduces an edgy interpretation of the pyramid form, while the Pyramid Luxe Contour Diamond Earrings offer a bold yet balanced aesthetic.

Completing the range is the Zenyth Pyramid Luxe Geometric Bangle, a standout design that merges structure with fluidity, ideal for festive occasions and beyond.

For Men: Subtle Statements with Architectural Precision

The men’s selection reflects understated luxury with clean, geometric detailing. The Cascading Pyramid Pendant Necklace offers a contemporary take on classic gold jewellery, while the Pyramid Radiant Diamond Studs and Zenyth Pyramid Luxe Cuff Bracelet add refined brilliance for everyday wear.

A Modern Take on Festive Jewellery

Designed for true versatility, the Zenyth Collection seamlessly transitions from traditional celebrations to modern, everyday lifestyles, balancing bold design with understated sophistication. At the heart of the collection are its statement cuffs and wrist wear, like the Pyramid Luxe Diamond Cuff Bracelet and Zenyth Pyramid Spiked Cuff Bracelet. These are gender-neutral designs crafted to be worn effortlessly by both men and women. The cuffs are not only striking on their own but also lend themselves beautifully to stacking, whether paired with other cuff-bracelets, layered across the wrist, or styled alongside watches for a more contemporary look.

Crafted in fine gold, the collection reflects Verlas’ commitment to sustainable luxury, transparency, and fine craftsmanship, appealing to a new generation of conscious consumers. With endless styling possibilities, Zenyth is a versatile addition to any jewellery collection, perfect for moments year-round, from weddings and festive occasions to elevated everyday dressing. As Verlas expands in India, the collection continues to merge global design sensibilities with culturally significant moments, creating designs that are both timeless and relevant.

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BrandBuzz

CaratLane Honours Maharashtrian Heritage With New ‘CHANDRAKOR’ Collection

CaratLane Celebrates Maharashtrian Heritage Through Contemporary Jewellery Inspired By The Iconic Chandrakor Motif.

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CaratLane – a TATA product, India’s leading omni-channel jewellery brand, has unveiled their new collection inspired by Chandrakor — an iconic crescent moon bindi that serves as a timeless symbol of Maratha identity, strength, and pride. Rooted in Maharashtrian tradition, the collection pays tribute to this sacred motif by capturing the deep cultural significance it carries.

Designed for jewellery enthusiasts who deeply value their heritage, each design translates the delicate crescent shape into contemporary fine jewellery, allowing wearers to celebrate Maharashtrian cultural roots with elegance.

The collection comes to life in a campaign film featuring the well-known Indian dancer and actress Mukti Mohan. The film opens with Mukti gracefully adorning the crescent-inspired Chandrakor jewellery, and transitions into an energetic celebration of Maharashtrian pride with the beats of dholtasha to reveal the beauty of Chandrakor designs.

Speaking on the launch, Saumen Bhaumik, MD, CaratLane, remarked:

“The Chandrakor motif holds a special place in Maharashtra’s cultural heritage, representing a deep sense of identity, pride and tradition. As Maharashtra comes alive in celebration of Ganesh Chaturthi, this felt like a meaningful moment to honour a symbol so deeply woven into the state’s cultural identity. With this collection, we wanted to reimagine this cherished symbol through contemporary jewellery, allowing people to appreciate and celebrate their heritage in a way that feels personal, elegant and relevant to everyday life.”

The collection is currently available in select stores and online on www.caratlane.com. Through this launch, CaratLane continues to honor its commitment to making fine jewellery more versatile, accessible, and relevant for today’s consumers.

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