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Verlas Celebrates Akshaya Tritiya With The ‘Zenyth’ Collection, Inspired By Modern Geometry and Timeless Gold

The New York-Based Fine Jewellery Brand Unveils A Striking Pyramid-Inspired Collection Crafted For Modern Elegance and Meaningful Festive Gifting.

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New York-based fine jewellery brand Verlas introduces the Zenyth Collection this Akshaya Tritiya, a range merging sculptural geometry, fine craftsmanship, and conscious luxury. Inspired by strength and balance, the collection reinterprets the pyramid motif into contemporary pieces for both women and men.

Handcrafted in solid gold with precision-set lab-grown diamonds (EF colour, VS–VVS clarity), the collection reflects Verlas’ commitment to sustainability and innovation. As Akshaya Tritiya celebrates prosperity and new beginnings, the Zenyth Collection offers a meaningful investment through bold yet wearable designs that effortlessly elevate everyday dressing and special occasions alike, with an exclusive launch offer of 25% Off on Diamond Value.

For Women: Sculptural Elegance Meets Versatility

The women’s line within the Zenyth Collection explores dimensional design through layered pyramid structures and refined silhouettes.

Highlights include the Pyramid Trois Pendant Necklace, a striking design that adds depth to styling, and the Two-Tier Pyramid Diamond Band, designed to stack or stand alone as a modern statement. The Two-Tier Pyramid Spiked Pendant Necklace introduces an edgy interpretation of the pyramid form, while the Pyramid Luxe Contour Diamond Earrings offer a bold yet balanced aesthetic.

Completing the range is the Zenyth Pyramid Luxe Geometric Bangle, a standout design that merges structure with fluidity, ideal for festive occasions and beyond.

For Men: Subtle Statements with Architectural Precision

The men’s selection reflects understated luxury with clean, geometric detailing. The Cascading Pyramid Pendant Necklace offers a contemporary take on classic gold jewellery, while the Pyramid Radiant Diamond Studs and Zenyth Pyramid Luxe Cuff Bracelet add refined brilliance for everyday wear.

A Modern Take on Festive Jewellery

Designed for true versatility, the Zenyth Collection seamlessly transitions from traditional celebrations to modern, everyday lifestyles, balancing bold design with understated sophistication. At the heart of the collection are its statement cuffs and wrist wear, like the Pyramid Luxe Diamond Cuff Bracelet and Zenyth Pyramid Spiked Cuff Bracelet. These are gender-neutral designs crafted to be worn effortlessly by both men and women. The cuffs are not only striking on their own but also lend themselves beautifully to stacking, whether paired with other cuff-bracelets, layered across the wrist, or styled alongside watches for a more contemporary look.

Crafted in fine gold, the collection reflects Verlas’ commitment to sustainable luxury, transparency, and fine craftsmanship, appealing to a new generation of conscious consumers. With endless styling possibilities, Zenyth is a versatile addition to any jewellery collection, perfect for moments year-round, from weddings and festive occasions to elevated everyday dressing. As Verlas expands in India, the collection continues to merge global design sensibilities with culturally significant moments, creating designs that are both timeless and relevant.

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BrandBuzz

Mia By Tanishq and Lakmé Join Hands To Celebrate Everyday Style and Self-Expression

The collaboration Blends Jewellery and Beauty Through Influencer-Led Campaigns Inspired By Modern, Everyday Lifestyles.

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Mia by Tanishq has partnered with Lakmé to create a lifestyle-driven collaboration that brings together jewellery and beauty as essential elements of everyday self-expression.

The initiative combines Mia’s Sunkissed Collection with Lakmé’s 9-to-5 Hya Beach Edit, reflecting the evolving preferences of young Indian consumers who increasingly view style, beauty, and accessories as part of their daily identity rather than something reserved for special occasions.

The collaboration was preceded by a week-long teaser campaign designed to build anticipation before its official launch. At its core is an influencer-led “summer styling stack” initiative featuring creators from the fashion, beauty, travel, lifestyle, and Get Ready With Me (GRWM) communities. Through immersive content, the campaign showcases how effortless jewellery and radiant beauty routines can seamlessly complement modern lifestyles.

The partnership taps into a significant cultural shift in consumer behaviour, where jewellery and beauty are becoming everyday expressions of confidence and individuality. Rather than focusing solely on weddings or festive celebrations, the campaign highlights styling inspirations that fit naturally into workdays, casual outings, travel experiences, and daily routines.

Over the coming months, Mia by Tanishq and Lakmé plan to extend the collaboration through a series of activations, festive campaigns, and lifestyle initiatives aimed at keeping the conversation around everyday style and self-expression alive.

Backed by the legacy of Tanishq, Mia has established itself as a contemporary jewellery brand known for bold, minimal, and versatile designs. The brand currently operates more than 250 exclusive stores across 75 cities in India, catering to a new generation of consumers seeking jewellery that complements their everyday lives.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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