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VBJ Since 1900 Unveils ‘Divine Diwali’ – A Celebration Of Light And Legacy

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VBJ Since 1900 (Vummidi Bangaru Jewellers), India’s most trusted heirloom jewellery brand ushers in the festive season with Divine Diwali – a celebration of light and legacy presenting to its connoisseurs.  Rooted in South Indian heritage yet reimagined for today’s generation, VBJ continues to blend timeless artistry with contemporary design, inspiring trust for over 125 years.

This Diwali, VBJ invites patrons to illuminate their celebrations with timeless creations that unite tradition and innovation. As part of the Divine Diwali celebration, customers can enjoy 20% off on making charges and VA across gold, diamond, platinum, precious stone jewellery and silverware. Additionally, VBJ offers Rs. 125 off per gram on gold jewellery and 10% off on making charges and VA on silver jewellery, valid from 4th October to 26th October 2025. Festive shoppers can also enjoy instant discounts up to Rs. 10,000 on HDFC Bank Credit Cards.

As a fifth-generation family-run brand, VBJ Since 1900 takes immense pride in its role as the makers of the historic Sengol (sceptre), a sacred symbol of India’s democratic journey. Discovered after 72 years, the Sengol was unearthed by the VBJ team, who meticulously researched and identified it. This discovery culminated in the Sengol being installed in India’s new Parliament building, right beside the Speaker’s chair – marking VBJ’s deep connection to India’s cultural and national heritage. This same legacy shines through the brand’s festive showcase, which includes the ongoing Jhumka Festival. Over 2000 jhumkas are specially created and assembled each one unique and made for the first time. The showcase also highlights the nature-inspired Florals Collection, the timeless Solitaire line, and the Glitter of Silverware – a refined curation for gifting and festive adornment, with each piece reflecting elegance and craftsmanship.

Amarendran Vummidi, Managing Partner, VBJ, said, “Diwali has always been a time of joy, gratitude and togetherness. This festive season, we are seeing customers look for jewellery that feels personal yet timeless, celebrating emotion as much as elegance. With Divine Diwali, we want to make that joy of adornment and gifting truly special for every generation.”

Adding to this, Jithendra Vummidi, Managing Partner, VBJ, said, “At VBJ, every festive collection is an evolution of our heritage. From the intricate artistry of the Jhumka Festival to the refined sparkle of our solitaires and silverware, each piece captures the essence of celebration. This Diwali, we invite our patrons to experience jewellery that bridges tradition and modernity, complemented by our Divine Diwali décor that brings the festive spirit alive in-store.”

The Divine Diwali Offers will be available at all VBJ stores (Anna Salai & Anna Nagar) continuing the brand’s legacy of excellence and craftsmanship.

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Bvlgari Revives Its Iconic Gold & Steel Legacy With Bold New Jewellery Creations

The Roman Maison Reimagines Its Pioneering Fusion Of Gold and Stainless Steel Across B.Zero1, Tubogas and Serpenti Collections, Blending Heritage With Contemporary Innovation.

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Bvlgari has introduced its new Gold & Steel Collection, marking the return of one of the Roman maison’s most distinctive design signatures—the bold combination of precious gold and stainless steel. Rooted in the brand’s pioneering creative vision of the 1970s, the latest collection brings fresh interpretations to some of Bvlgari’s most iconic creations while celebrating its enduring legacy of innovation and craftsmanship.

The new collection presents a contemporary dialogue between heritage and modern design, spanning the sculptural elegance of B.zero1, the fluid artistry of Bvlgari Tubogas, and the striking Serpenti Tubogas Studs Capsule watch collection. Together, these creations reaffirm the maison’s commitment to pushing the boundaries of jewellery design while remaining deeply connected to its Roman roots.

At the heart of the launch are two new B.zero1 rings, available in two-band and four-band versions, designed to offer enhanced lightness, comfort and versatility for everyday wear. The collection also introduces a refined Bvlgari Tubogas jewellery set, complemented by high jewellery creations that showcase the maison’s signature craftsmanship and bold aesthetic.

For Bvlgari, the Gold & Steel concept is far more than an innovative combination of materials. It represents a distinctive creative philosophy that reflects the maison’s determination to define its own design language while continually expanding its artistic vocabulary through experimentation and technical excellence.

The collection also pays tribute to a defining moment in Bvlgari’s history. During the 1970s, the maison broke with convention by introducing stainless steel into the world of fine jewellery—a material traditionally associated with strength and durability but considered exceptionally challenging to shape using jewellery-making techniques. By pairing the industrial character of steel with the timeless nobility of gold, Bvlgari created an unexpected union of contrasting materials that redefined luxury jewellery and established a design language uniquely its own.

Long celebrated for its experimental spirit, distinctive aesthetics and ingenious craftsmanship, Bvlgari continues to evolve its most iconic collections through the Gold & Steel Collection, demonstrating how innovation and heritage can coexist to create timeless jewellery with a bold contemporary identity

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