BrandBuzz
VBJ Since 1900 Unveils ‘Divine Diwali’ – A Celebration Of Light And Legacy
VBJ Since 1900 (Vummidi Bangaru Jewellers), India’s most trusted heirloom jewellery brand ushers in the festive season with Divine Diwali – a celebration of light and legacy presenting to its connoisseurs. Rooted in South Indian heritage yet reimagined for today’s generation, VBJ continues to blend timeless artistry with contemporary design, inspiring trust for over 125 years.
This Diwali, VBJ invites patrons to illuminate their celebrations with timeless creations that unite tradition and innovation. As part of the Divine Diwali celebration, customers can enjoy 20% off on making charges and VA across gold, diamond, platinum, precious stone jewellery and silverware. Additionally, VBJ offers Rs. 125 off per gram on gold jewellery and 10% off on making charges and VA on silver jewellery, valid from 4th October to 26th October 2025. Festive shoppers can also enjoy instant discounts up to Rs. 10,000 on HDFC Bank Credit Cards.
As a fifth-generation family-run brand, VBJ Since 1900 takes immense pride in its role as the makers of the historic Sengol (sceptre), a sacred symbol of India’s democratic journey. Discovered after 72 years, the Sengol was unearthed by the VBJ team, who meticulously researched and identified it. This discovery culminated in the Sengol being installed in India’s new Parliament building, right beside the Speaker’s chair – marking VBJ’s deep connection to India’s cultural and national heritage. This same legacy shines through the brand’s festive showcase, which includes the ongoing Jhumka Festival. Over 2000 jhumkas are specially created and assembled each one unique and made for the first time. The showcase also highlights the nature-inspired Florals Collection, the timeless Solitaire line, and the Glitter of Silverware – a refined curation for gifting and festive adornment, with each piece reflecting elegance and craftsmanship.
Amarendran Vummidi, Managing Partner, VBJ, said, “Diwali has always been a time of joy, gratitude and togetherness. This festive season, we are seeing customers look for jewellery that feels personal yet timeless, celebrating emotion as much as elegance. With Divine Diwali, we want to make that joy of adornment and gifting truly special for every generation.”
Adding to this, Jithendra Vummidi, Managing Partner, VBJ, said, “At VBJ, every festive collection is an evolution of our heritage. From the intricate artistry of the Jhumka Festival to the refined sparkle of our solitaires and silverware, each piece captures the essence of celebration. This Diwali, we invite our patrons to experience jewellery that bridges tradition and modernity, complemented by our Divine Diwali décor that brings the festive spirit alive in-store.”
The Divine Diwali Offers will be available at all VBJ stores (Anna Salai & Anna Nagar) continuing the brand’s legacy of excellence and craftsmanship.
BrandBuzz
Malabar Gold & Diamonds Unveils ‘Chitrangi’ — A Collection That Weaves The Poetry of Tradition Into Every Jewel
Inspired by devotion and defined by design, Chitrangi celebrates India’s artistic heritage through timeless craftsmanship and emotional storytelling.
Malabar Gold & Diamonds, one of India’s most beloved jewellery brands, proudly introduces its latest collection — Chitrangi, a tribute to the nation’s cultural artistry and timeless traditions.
“The Poetry of Tradition, Woven in Jewellery” — this evocative phrase beautifully captures the essence of Chitrangi. Every curve, motif, and detail in the collection reflects the rhythm of age-old art, blending heritage with contemporary elegance. It is an ode to the beauty we inherit and the elegance we continue to create.
Crafted with devotion and artistry, each piece in the Chitrangi collection carries a deep sense of meaning. The designs feature intricate motifs, flowing forms, and ornate craftsmanship that celebrate the harmony of tradition and modern grace. Every ornament becomes a verse — a lyrical expression of emotion, culture, and design.
Available exclusively across Malabar Gold & Diamonds showrooms in West Bengal, Odisha, and Jharkhand, Chitrangi is more than a jewellery collection; it is a heartfelt homage to India’s enduring legacy of beauty and craftsmanship.
As art turns into ornament and devotion takes form in gold, Chitrangi stands as a timeless reminder that tradition never fades — it simply finds new ways to shine.
Lost Florentine Diamond Resurfaces in Canada After a Century, Tracing Its Glittering Origins to India’s Golconda Mines
P N Gadgil Jewellers Reports 127% Surge in PAT for Q2 FY26; Strong Growth Across Retail, E-commerce, and Franchise Segments
Finance Ministry Official Visits GJEPC Head Office
-
BrandBuzz2 days agoVBJ SINCE 1900 Fiesting Over 2000 Unique Jhumka Designs
-
National News4 hours agoIndriya unveils Rajashree, the Bridal Collection of Maharashtra
-
BrandBuzz4 hours agoIndriya unveils Raasvi, the Bridal Collection of Gujarat
-
BrandBuzz4 hours agoMalabar Gold & Diamonds Unveils ‘Chitrangi’ — A Collection That Weaves The Poetry of Tradition Into Every Jewel
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.