BrandBuzz
VBJ Since 1900 Unveils ‘Divine Diwali’ – A Celebration Of Light And Legacy
VBJ Since 1900 (Vummidi Bangaru Jewellers), India’s most trusted heirloom jewellery brand ushers in the festive season with Divine Diwali – a celebration of light and legacy presenting to its connoisseurs. Rooted in South Indian heritage yet reimagined for today’s generation, VBJ continues to blend timeless artistry with contemporary design, inspiring trust for over 125 years.
This Diwali, VBJ invites patrons to illuminate their celebrations with timeless creations that unite tradition and innovation. As part of the Divine Diwali celebration, customers can enjoy 20% off on making charges and VA across gold, diamond, platinum, precious stone jewellery and silverware. Additionally, VBJ offers Rs. 125 off per gram on gold jewellery and 10% off on making charges and VA on silver jewellery, valid from 4th October to 26th October 2025. Festive shoppers can also enjoy instant discounts up to Rs. 10,000 on HDFC Bank Credit Cards.
As a fifth-generation family-run brand, VBJ Since 1900 takes immense pride in its role as the makers of the historic Sengol (sceptre), a sacred symbol of India’s democratic journey. Discovered after 72 years, the Sengol was unearthed by the VBJ team, who meticulously researched and identified it. This discovery culminated in the Sengol being installed in India’s new Parliament building, right beside the Speaker’s chair – marking VBJ’s deep connection to India’s cultural and national heritage. This same legacy shines through the brand’s festive showcase, which includes the ongoing Jhumka Festival. Over 2000 jhumkas are specially created and assembled each one unique and made for the first time. The showcase also highlights the nature-inspired Florals Collection, the timeless Solitaire line, and the Glitter of Silverware – a refined curation for gifting and festive adornment, with each piece reflecting elegance and craftsmanship.

Amarendran Vummidi, Managing Partner, VBJ, said, “Diwali has always been a time of joy, gratitude and togetherness. This festive season, we are seeing customers look for jewellery that feels personal yet timeless, celebrating emotion as much as elegance. With Divine Diwali, we want to make that joy of adornment and gifting truly special for every generation.”
Adding to this, Jithendra Vummidi, Managing Partner, VBJ, said, “At VBJ, every festive collection is an evolution of our heritage. From the intricate artistry of the Jhumka Festival to the refined sparkle of our solitaires and silverware, each piece captures the essence of celebration. This Diwali, we invite our patrons to experience jewellery that bridges tradition and modernity, complemented by our Divine Diwali décor that brings the festive spirit alive in-store.”

The Divine Diwali Offers will be available at all VBJ stores (Anna Salai & Anna Nagar) continuing the brand’s legacy of excellence and craftsmanship.
BrandBuzz
Prajakta Mali Inaugurates Khandelwal Jewellers (Akola) New Showroom In Jalna
The Company Has Steadily Expanded Its Footprint Across Maharashtra and Continues To Strengthen Its Position As One Of The Leading Jewellery Retailers In The Region
Strengthening its presence beyond Vidarbha and taking a significant step towards regional expansion, Khandelwal Jewellers(Akola) inaugurated its ninth showroom at Aditya Complex, Badi Sadak, Jalna, marking the brand’s first-ever entry into the Marathwada region. The grand inauguration ceremony was conducted by renowned Maharashtra actress Prajakta Mali in the distinguished presence of Avinash Gupta, Vice Chairman, GJC.
The event was attended by the promoters of the group, Nitin Khandelwal and Prabha Khandelwal, Ravi Khandelwal and Ekta Khandelwal, along with prominent jewellers, entrepreneurs, professionals, and distinguished citizens from Jalna and neighboring districts. Present were the sixth generation of the Khandelwal family, including Harshal Khandelwal, Shaurya Khandelwal, Pratik Khandelwal, Rishika Khandelwal, Pratik Rathi, and Dipika Rathi.


The launch represents another milestone in the remarkable journey of Khandelwal Jewellers, a trusted name in the jewellery industry with a legacy spanning over nine decades. Established on the foundation of transparency, purity, customer trust, and innovation, the company has steadily expanded its footprint across Maharashtra and continues to strengthen its position as one of the leading jewellery retailers in the region.
Prajakta Mali, Actress, said:

“I am truly impressed by the remarkable collection showcased at Khandelwal Jewellers. The showroom beautifully blends tradition with contemporary design, offering customers an exceptional range of jewellery. The craftsmanship, quality, and presentation rival—and in many categories surpass—what one would typically find in major jewellery markets such as Mumbai and Pune. It is wonderful to see such world-class offerings being made accessible to customers here.”
Avinash Gupta, Vice Chairman, GJC, said:
“I extend my heartfelt congratulations to the Khandelwal family on this significant milestone. Their unwavering commitment to quality, trust, and customer satisfaction has earned them a strong reputation in the market. Khandelwal Jewellers has consistently demonstrated excellence in every aspect of its business, and I am confident that this dedication will continue to drive its growth and success in the years ahead.”

The newly launched Jalna showroom offers an extensive collection of gold, diamond, platinum, silver, bridal, traditional, contemporary, and lightweight jewellery, catering to the evolving preferences of customers across Marathwada. With this strategic expansion, Khandelwal Jewellers aims to bring its hallmark values of trust, transparency, and superior craftsmanship to a wider customer base.
The inauguration witnessed an overwhelming response from customers, industry associates, and well-wishers, reaffirming the strong goodwill and brand equity that Khandelwal Jewellers has built over generations. The launch not only marks the company’s entry into Marathwada but also signifies the beginning of a new chapter in its growth journey as it continues to expand its retail network across Maharashtra.
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