BrandBuzz
VBJ Since 1900 Unveils ‘Divine Diwali’ – A Celebration Of Light And Legacy
VBJ Since 1900 (Vummidi Bangaru Jewellers), India’s most trusted heirloom jewellery brand ushers in the festive season with Divine Diwali – a celebration of light and legacy presenting to its connoisseurs. Rooted in South Indian heritage yet reimagined for today’s generation, VBJ continues to blend timeless artistry with contemporary design, inspiring trust for over 125 years.
This Diwali, VBJ invites patrons to illuminate their celebrations with timeless creations that unite tradition and innovation. As part of the Divine Diwali celebration, customers can enjoy 20% off on making charges and VA across gold, diamond, platinum, precious stone jewellery and silverware. Additionally, VBJ offers Rs. 125 off per gram on gold jewellery and 10% off on making charges and VA on silver jewellery, valid from 4th October to 26th October 2025. Festive shoppers can also enjoy instant discounts up to Rs. 10,000 on HDFC Bank Credit Cards.
As a fifth-generation family-run brand, VBJ Since 1900 takes immense pride in its role as the makers of the historic Sengol (sceptre), a sacred symbol of India’s democratic journey. Discovered after 72 years, the Sengol was unearthed by the VBJ team, who meticulously researched and identified it. This discovery culminated in the Sengol being installed in India’s new Parliament building, right beside the Speaker’s chair – marking VBJ’s deep connection to India’s cultural and national heritage. This same legacy shines through the brand’s festive showcase, which includes the ongoing Jhumka Festival. Over 2000 jhumkas are specially created and assembled each one unique and made for the first time. The showcase also highlights the nature-inspired Florals Collection, the timeless Solitaire line, and the Glitter of Silverware – a refined curation for gifting and festive adornment, with each piece reflecting elegance and craftsmanship.
Amarendran Vummidi, Managing Partner, VBJ, said, “Diwali has always been a time of joy, gratitude and togetherness. This festive season, we are seeing customers look for jewellery that feels personal yet timeless, celebrating emotion as much as elegance. With Divine Diwali, we want to make that joy of adornment and gifting truly special for every generation.”
Adding to this, Jithendra Vummidi, Managing Partner, VBJ, said, “At VBJ, every festive collection is an evolution of our heritage. From the intricate artistry of the Jhumka Festival to the refined sparkle of our solitaires and silverware, each piece captures the essence of celebration. This Diwali, we invite our patrons to experience jewellery that bridges tradition and modernity, complemented by our Divine Diwali décor that brings the festive spirit alive in-store.”
The Divine Diwali Offers will be available at all VBJ stores (Anna Salai & Anna Nagar) continuing the brand’s legacy of excellence and craftsmanship.
BrandBuzz
P N Gadgil & Sons Unveils Featherlite With Sonali Bendre: Gold Jewellery That Looks Grand and Feels Light
The 194-Year-Old Jewellery House’s Festive Collection Is Made For Women Who Want To Shine Through Long Celebrations Without Being Weighed Down By Their Jewellery
P. N. Gadgil & Sons Ltd (PNGSL), one of Maharashtra’s most trusted jewellery houses with a legacy that began in 1832, has launched Featherlite, a collection of lightweight gold jewellery that offers a rich, festive look while staying easy to wear all day. The collection arrives with a new campaign starring brand ambassador Sonali Bendre, built around a simple line: Looks Grand. Feels Light. In Marathi, the campaign puts it as दिसायला ब्राइट, वजनाला light.
The festive season is one of the busiest stretches of the year for women: pujas, family gatherings, weddings, office celebrations and late evenings, often one after another. Traditional statement jewellery looks beautiful, but wearing it for hours can be tiring. Featherlite is PNGSL’s answer to that. The pieces keep the scale, detailing and finish people expect from heritage gold jewellery, and are crafted to be noticeably lighter, so the look stays grand while the wearer stays comfortable.
A campaign about choosing light
The campaign film follows Sonali through one day before an evening event. She clears her packed schedule to keep the day easy, reaches for an apple instead of a heavy breakfast, and asks her makeup artist to keep the look natural because she wants to look like herself. In the evening a jewellery box opens to reveal an elaborate gold necklace. She braces for its weight, then lifts it and is pleasantly surprised: “It’s so light.” The stylist answers with one word: Featherlite. Sonali looks rich and luxurious in the mirror, yet she barely feels the necklace is there. The voiceover closes the story: When everything feels light, you shine brighter.
The campaign will run across digital and social media, print and outdoor through the festive and wedding season.
The collection
Featherlite brings together necklace sets, earrings, bangles and pendants in 22kt gold, designed with traditional motifs, drops and filigree-inspired detailing in contemporary proportions. Pieces are made for festive dressing, gifting and the wedding season, and for women who want jewellery they will actually wear, not just keep in a locker.
Speaking on the launch, Aditya Modak, Director, P N Gadgil & Sons, said:
“Our customers tell us they love grand jewellery but don’t always enjoy wearing it for long hours. Featherlite comes from listening to them. For 194 years, PNGS has stood for purity and craftsmanship, and with this collection we are bringing that same promise to the way women live today: busy, celebratory and always on the move. Sonali embodies that grace effortlessly, which made her the perfect face for this story.”
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