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US luxury jewellery spending in May 2025 sees increase of 10.1% y-o-y

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Luxury jewelry spending in May saw a significant increase of 10.1% year-over-year, according to data from Citigroup. This figure stands in stark contrast to the U.S. Department of Commerce’s estimate of only 2.9% for the same period.Citigroup’s analysis is based on the spending habits of over 10 million U.S. credit card holders. In comparison, the Department of Commerce uses its own estimates, later revising them with actual transaction data.

Luxury watch spending also showed a substantial rise, with Citi reporting a 14.7% increase, while the Department of Commerce reported a more modest 2.4% rise.

Overall luxury goods spending, though still weak, showed signs of recovery in May, declining by 1.7% year-over-year. This is an improvement from April’s 6.8% decline and March’s 8.5% decline.

Since September 2024, luxury jewelry has consistently outperformed other luxury segments, including handbags and apparel. In May 2025, jewelry was the only category to experience growth in both average spend per customer and the number of individual customers. This suggests a growing consumer preference for jewelry over other luxury items like handbags.

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DiamondBuzz

Diamond Slump forces Debswana to diversify into copper, platinum and solar

Diamond-centric mining models is giving way to broader resource portfolios

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Debswana Diamond Company, the 50–50 joint venture between the Botswana government and De Beers, is moving to diversify into copper, platinum and renewable energy as the prolonged downturn in natural diamond demand pressures earnings and forces the industry to rethink its growth strategy.

The company’s board has approved plans to invest in a portfolio of non-diamond projects after revenue fell 46% in 2024, the latest available financial year, highlighting the scale of the downturn in the global diamond market.

The move signals a strategic shift toward commodities with stronger long-term demand fundamentals, particularly copper, which is central to global electrification and energy-transition infrastructure.

Debswana’s diversification reflects a broader industry pivot as diamond producers confront weak consumer demand, rising competition from lab-grown stones and elevated inventories across the supply chain.

The shift is also visible among smaller exploration companies. Botswana Diamonds recently rebranded as Botswana Minerals, signalling its own strategic focus on copper exploration rather than diamonds.

Together, these moves underscore a growing consensus across the sector: the era of diamond-centric mining models is giving way to broader resource portfolios anchored in energy-transition metals.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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