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US jewellery consumers shift  toward premium purchases in November 2025: Tenoris report

US jewellery buyers shifted toward premium purchases in November 2025, boosting average spend per item by 14.5% despite softer unit sales according to the Tenoris report.

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Sales Snapshot

Total revenue climbed 3% year-over-year, lagging prior double-digit gains, as consumers splurged on higher-end pieces rather than volume. Finished jewellery led with nearly 5% revenue growth, fueled by rising gold prices and buyer willingness to pay up. Unit sales dipped 10% overall, signaling a quality-over-quantity mindset.

Diamond jewellery saw slight revenue dips but 13% higher spend per item on pricier natural stones; loose diamonds weakened, especially low-end. Gold, silver, and platinum demand shares held steady, rejecting alternatives amid gold’s rally.

Lab-grown diamonds (LGD) lagged, with revenue down despite modest unit upticks—stuck at ~$500 average, failing to attract investment buyers favoring naturals.

Edahn Golan of Tenoris highlights sustained premiumization, where shoppers chase value through upscale selections. This bodes well for high-end suppliers but pressures volume-driven segments like LGD entry-level goods.

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International News

Cartier Reimagines an Icon: The Ruby-Set ‘Juste un Clou’ Debuts for Lunar New Year

A Fusion of Industrial Rebellion and Festive Elegance Marks a Limited-Edition Celebration of Luck and Prosperity.

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In a bold intersection of high-fashion defiance and cultural tradition, Cartier has unveiled a limited-edition interpretation of its legendary Juste un Clou collection. This special release sees the iconic “nail” silhouette transformed with a festive row of vivid red rubies, launched specifically to commemorate the Lunar New Year.

Originally conceived in 1970s New York by designer Aldo Cipullo, the Juste un Clou has long been a symbol of the “rebellious spirit” and the elevation of the ordinary into the extraordinary. By integrating rubies—stones that traditionally symbolize luck, vitality, and renewal—Cartier effectively bridges its radical Western design heritage with the deep-rooted values of the East.

The collection features the signature wrap-around nail design in gold in bracelets, necklaces, earrings & rings with the “head” and “point” of the nail meticulously pavé-set with high-quality rubies. Industry experts view this move as a strategic masterstroke, as the “festive red” aesthetic continues to be a primary driver for luxury consumption during the spring transition.

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