National News

Union Budget 2026-27 Reaction by Shri Kirit Bhansali, Chairman, GJEPC

Published

9 months ago

February 2, 2026

We thank the Government for a positive, growth-focused Budget that addresses key bottlenecks and gives fresh momentum to India’s gems and jewellery sector. It improves liquidity, supports manufacturing and strengthens exports across the value chain.

GJEPC welcomes the Union Budget’s transformative customs reforms, recommended for adoption. Trust-based processes, digital appraisals, and simplified clearances will slash delays and costs, accelerating business growth.

We also applaud the limited sales from SEZs to the Domestic Tariff Area at concessional duties. This will enable factories to utilize idle capacity, safeguard jobs, and strengthen trade amid US tariffs and global demand volatility.

The removal of the Rs.10 lakh cap on courier exports is a big boost for e-commerce, enabling MSMEs, artisans and small jewellery brands to reach global buyers directly, with smoother handling of returns and quicker turnaround.

Filing the Bill of Entry in advance for trusted importers will enable immediate clearance of goods on arrival, reducing waiting time at ports, speeding up deliveries and lowering logistics costs for exporters and manufacturers.

With MSMEs forming over 80% of our industry, measures such as the INR 10,000 crore SME Growth Fund, INR 2,000 crore support for micro units and INR 7,00,000 crore liquidity through TReDS, along with stronger banks, restructuring NBFCs will ease credit and drive expansion.

Extending the duty deferment period for Authorised Economic Operators (AEOs) from 15 to 30 days and offering similar benefits to eligible manufacturers will improve cash flow, reduce compliance burden and enable faster, helping exporters move goods quicker and operate with greater ease.

Extending duty-free import of Lab-Grown Diamond (LGD) seeds and Sawn Diamonds till March 2028 is a timely and practical step. It keeps input costs low, supports production and exports, and safeguards a fast-growing segment where India already leads globally, helping secure the future of our industry.

Setting up a new National Institute of Design will strengthen design talent and innovation in the country. For the gems and jewellery sector, this means better product development, contemporary styling and stronger branding, helping Indian manufacturers move up the value chain and compete more effectively in global markets.

Overall, this Budget gives the right push for growth towards Viksit Bharat and moves us closer to our goal of scaling exports to $100 billion by 2047.

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National News

Every Day, A New Story: Mia By Tanishq Reimagines Billboard Advertising With Its ‘Precious, Every Day’ Calendar

The Brand Brings A Billboard That Turns A New Page Every Night To Bengaluru and Mumbai, Offering A Reminder That You Don’t Need To Wait For An Occasion To Wear Something Precious

Published

14 hours ago

November 3, 2026

JewelBuzz Spread The Buzz

What if a billboard had a new story to tell every single day? Mia by Tanishq, one of India’s leading contemporary fine jewellery brands, has transformed a billboard into a giant calendar that flips to a new page every night, each one pairing a new Mia piece with a line that finds something precious in that day of the week. The installation is on a 30-day run at the Domlur flyover gantry heading into Indiranagar in Bengaluru, following a week-long run on Mumbai’s Western Express Highway. At its heart is a simple insight: women often celebrate the people and milestones around them but hold back when it comes to celebrating themselves. Mia’s answer: you can be the occasion.

Last year, Mia’s calendar-themed billboard showcased a different jewellery piece in each date square. This edition takes the idea further. Each night, one of 30 calendar pages is physically turned to reveal a fresh line and a new Mia piece, while the Mia logo and ‘Precious, Every Day’ stay fixed. Commuters who pass the same stretch every morning find something new waiting for them.

The campaign reflects how jewellery has become an expression of mood and self-appreciation, not something kept only for gifting or festivities. A Monday page pairs Mia’s Blue Rhythm gold stud earrings, set with blue sapphires, with the line “The only Monday blues worth having,” turning the most dreaded day of the week into a playful one. Wednesday highlights personal victories with “Midweek? Stack your rings like your wins,” while Saturday encourages women to embrace the present with “Step out in the necklace you’ve been saving for ‘some’ day.” Each line starts with how a day already feels, from the Monday slump to the midweek push, and turns it into a reason to wear something precious.

Commenting on the campaign, Ajay Maurya, Head of Marketing and Category, Mia by Tanishq, said:

“More and more women are choosing jewellery for themselves, without waiting for a reason. These are not new behaviours we are trying to create, but everyday realities we are reflecting. A woman may simply feel good about herself and choose a piece of jewellery to mark it. With the ‘Precious, Every Day’ calendar, we wanted to bring that thought to the place where everyday life happens, the daily commute. A page that changes overnight gives people a small reason to look up, and a reminder that there is something precious in every day.”

With the ‘Precious, Every Day’ calendar, Mia by Tanishq turns a familiar outdoor format into a story told one page at a time, reminding women that the most precious moments are often the ones they choose for themselves. The activation was executed in partnership with Platinum Outdoor and Madison World.