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Unakoti Treasures  from Radhakrishna Jewellery keeps alive  Tripura’s heritage

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Radhakrishna Jewellery launched a new jewellery line, ‘Unakoti Treasures’, inspired by the historical monument of Unakoti in Tripura. The collection aims to promote the State’s cultural and spiritual heritage while offering customers jewellery that reflects this tradition. Unakoti was recognized last year as a UNESCO World Heritage Site.

The collection draws inspiration from Unakoti, according to legend the gathering place of one crore gods and goddesses, where due to the curse of Shiva, one less than one crore, i.e, 99,99,999 gods and goddesses were transformed into stone idols. This amazing story and the skilful carving of the idols have been adapted into Unakoti Treasures.

The highlight of the collection is a unique necklace, numerically linked to Jupiter, the planet of prosperity, good fortune, and knowledge. It weighs 46.5 grams and is crafted in 22-carat gold, with 327 pearls. The numerical mystery (3+2+7=12, 1+2=3) reveals the magical number 3. In astrology, thisnumber is associated with Jupiter-the planet of prosperity, good fortune, and knowledge. A symbol of success, opulence, and dignity, this creation is not just an ornament; it spreads the glow of Jupiter’s blessings in the life of the wearer.

Behind the design and concept of this unique collection is Nandadulal Debnath, the third generation successor of Radhakrishna Jewellery. After completing his graduation in Jewelry Design from the Gemological Institute of America (GIA), Mumbai, he tried to express the folk art and spiritual heritage of Tripura in the language of jewelry-and the result is ‘Unkoti Treasures’.

Radhakrishna Jewellery is largest jewellery retail chain in Tripura with 6 stores at Ushabazar, Airport Road,Sakuntala Road, Agartala, Udaipur, Gomati Tripura , Dharmanagar, North Tripura,Belonia, South Tripura,Polo Central Mall, Agartala, West Tripura

 

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Puducherry CM, Raashi Khanna Inaugurate Challani Jewellery Mart Flagship Showroom In Puducherry

Actress Raashi Khanna Announced As The Brand Ambassador Of Challani Jewellery Mart

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Challani Jewellery Mart, marked a significant milestone with the grand inauguration of its newest flagship showroom in Puducherry.The showroom was inaugurated by the Hon’ble Chief Minister of Puducherry Shri N. Rangasamy, in the presence of acclaimed actress Raashi Khanna, who was officially announced as the Brand Ambassador of Challani Jewellery Mart, making the celebration even more special and memorable. Present at the inauguration were Jayantilal Challani, Chairman- Challani Group of Companies and Gautham Challani, Director- Challani Jewellery Mart.

The newly launched flagship showroom features three magnificent floors, each curated to showcase jewellery in its most exquisite form. The showroom houses an extraordinary collection of timeless gold jewellery, radiant diamond creations, bridal masterpieces, contemporary ornaments .A key highlight of the new outlet was an entire floor exclusively dedicated to silver jewellery, From elegant daily wear to grand festive creations, the silver collections are designed to appeal to every generation and every style preference.

For generations, Challani Jewellery Mart has been more than a jewellery brand. It has been a part of countless celebrations, cherished memories, traditions, and emotions beautifully carried from one generation to another. Continuing this glorious legacy, the brand now brings its signature elegance and unmatched craftsmanship to Puducherry. through a spectacular new destination designed to redefine the jewellery shopping experience.

Every piece at Challani Jewellery Mart is thoughtfully designed to celebrate life’s most precious moments, transforming jewellery into emotions that last forever. Beyond jewellery, the new showroom has been envisioned as a luxurious lifestyle destination where every customer experiences warmth, comfort, grandeur, and personalised attention. The elegant interiors, refined ambience, spacious displays, and exclusive collections together create an experience that is memorable, immersive, and truly world-class.

With a strong and successful presence already winning the hearts of customers in Chennai and Madurai, Challani Jewellery Mart now extends its celebrated legacy to Puducherry. carrying forward its commitment to quality, authenticity, innovation, and timeless craftsmanship.

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