BrandBuzz
Unakoti Treasures from Radhakrishna Jewellery keeps alive Tripura’s heritage
Radhakrishna Jewellery launched a new jewellery line, ‘Unakoti Treasures’, inspired by the historical monument of Unakoti in Tripura. The collection aims to promote the State’s cultural and spiritual heritage while offering customers jewellery that reflects this tradition. Unakoti was recognized last year as a UNESCO World Heritage Site.
The collection draws inspiration from Unakoti, according to legend the gathering place of one crore gods and goddesses, where due to the curse of Shiva, one less than one crore, i.e, 99,99,999 gods and goddesses were transformed into stone idols. This amazing story and the skilful carving of the idols have been adapted into Unakoti Treasures.
The highlight of the collection is a unique necklace, numerically linked to Jupiter, the planet of prosperity, good fortune, and knowledge. It weighs 46.5 grams and is crafted in 22-carat gold, with 327 pearls. The numerical mystery (3+2+7=12, 1+2=3) reveals the magical number 3. In astrology, thisnumber is associated with Jupiter-the planet of prosperity, good fortune, and knowledge. A symbol of success, opulence, and dignity, this creation is not just an ornament; it spreads the glow of Jupiter’s blessings in the life of the wearer.
Behind the design and concept of this unique collection is Nandadulal Debnath, the third generation successor of Radhakrishna Jewellery. After completing his graduation in Jewelry Design from the Gemological Institute of America (GIA), Mumbai, he tried to express the folk art and spiritual heritage of Tripura in the language of jewelry-and the result is ‘Unkoti Treasures’.
Radhakrishna Jewellery is largest jewellery retail chain in Tripura with 6 stores at Ushabazar, Airport Road,Sakuntala Road, Agartala, Udaipur, Gomati Tripura , Dharmanagar, North Tripura,Belonia, South Tripura,Polo Central Mall, Agartala, West Tripura
BrandBuzz
PNG Jewellers Brings Madhuri Dixit and Ranbir Kapoor Together In Its New Brand Campaign, Unstoppable Legacy
The First TVC Featuring Both Brand Ambassadors Celebrates PNG Jewellers’ Legacy Since 1832, Bringing Together Generations Of Trust As The Festive and Wedding Season Begins.
Madhuri Dixit and Ranbir Kapoor talk about legacy; the audience assumes they mean their own, and the reveal is that they are talking about PNG Jewellers, one of India’s most trusted legacy jewellery brands. That is the idea behind Unstoppable Legacy, the new campaign from PNG Jewellers. It is the first PNG Jewellers TVC to feature the two brand ambassadors, Madhuri Dixit and Ranbir Kapoor, and it goes live today across national television and digital platforms as the festive and wedding season begins.
The film is set backstage at a show. Ranbir opens with, “Hume introduction ki kya zaroorat, hum toh old gold hain” (We need no introduction, we are old gold). Madhuri replies, “Lakhon dilon mein base rehna, koi aasan baat hai kya?” (Is it easy to stay in millions of hearts?) As they speak about winning over every generation and a shine that never fades, one has inherited a legacy, and the other has created her own. The reveal comes on stage: it was about PNG Jewellers all along. The film ends on the line, Unstoppable Legacy.
Speaking on the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said:
“Legacy is earned over generations. PNG Jewellers has built its own since 1832, and families have trusted us with their most important occasions for decades. Madhuri Dixit has created a legacy of her own and Ranbir Kapoor carries one forward, which is why they were the right duo to tell this story as the festive and wedding season begins.”
Hemant Chavaan, Head, Marketing, E-commerce, CRM and CSR, PNG Jewellers, said:
“A legacy brand’s real risk is being admired and not chosen. We wanted a film a younger viewer would share, and her mother would enjoy, with PNG Jewellers earning the last frame. Madhuri Dixit brings the trust families place in us, Ranbir Kapoor brings a new generation, and the reveal shows a brand that has been at this since 1832 and is still moving strong. Unstoppable Legacy is the line we want the brand to carry.”
Madhuri Dixit said:
“Staying in people’s hearts for years is not easy, and the same is true for a brand. PNG Jewellers has done that for generations, and I have been proud to be part of this brand for many years. Shooting this film with Ranbir was great fun, and I hope viewers enjoy the twist.”
Ranbir Kapoor said:
“Legacy comes with responsibility. You respect what came before, and you still make it your own. PNG Jewellers has done that since 1832, which is why joining the family felt right. Working with Madhuri ma’am on this film was a pleasure.”
The film will run on Star Plus, ET Now, Aaj Tak and Republic Bharat, on YouTube, Instagram, Facebook and connected TV, and in PNG Jewellers stores and theatres. The campaign is supported by festive offers on gold and diamond jewellery, available across all stores till 15 November 2026.
Watch the film:
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