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Trump tariffs and its impact on bullion industry

As of March 25, 2025, the United States, under President Donald Trump, has implemented various tariffs on multiple countries, leading to reciprocal measures from affected nations. Below is a summary of these actions

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U.S. Enacted Tariffs:

  • Steel and Aluminum Products: A 25% tariff was announced on February 10, 2025, and became effective on March 12, 2025.
  • Canadian Goods: A 25% tariff was announced on February 1, 2025, and took effect on March 4, 2025. However, on March 6, tariffs on USMCA-compliant goods were delayed until April 2. Additionally, the tariff on potash was reduced to 10%.
  • Canadian Oil and Gas: A 10% tariff was announced on February 1, 2025, with implementation delayed until April 2.
  • Chinese Goods: An initial 10% tariff was announced on February 1, 2025, effective February 4, 2025. This rate increased to 20% on March 4,2025.
  • Mexican Goods: A 25% tax was announced on February 1, 2025, and took effect on March 4, 2025. Tariffs on USMCA-compliant items were pushed back to April 2.

Proposed U.S. Tariffs:

  • Reciprocal Tariffs: Announced on February 13, 2025, with implementation expected to begin on April 2.
  • European Union Goods: On February 2, 2025, President Trump stated that taxes on European Union goods will be implemented pretty soon
  • On March 13, he threatened a 200 percent levy on EU alcohol.
  • Digital Service Taxes (DSTs): On February 21, 2025, President Trump directed the U.S. Trade Representative to initiate a Section 302 investigation into DSTs, particularly targeting France, Austria, Italy, Spain, Turkey, and the UK.
  • Copper Imports: On February 25, 2025, the Commerce Secretary was directed to initiate a Section 232 investigation into copper imports.
  • Timber and Lumber Imports: On March 1, 2025, the Commerce Secretary was directed to initiate a Section 232 investigation into timber and lumber imports.

Foreign Retaliatory Measures:

  • Canada: Implemented a 25% tariff on certain U.S. goods effective March 4, 2025. On March 13, 2025, Canada expanded tariffs to include 25% on steel products, aluminium products, and miscellaneous goods.
  • China: Imposed a 15% tariff on coal and liquefied natural gas, and a 10% tariff on oil and agricultural machinery, effective February 4, 2025. On March 10, 2025, China expanded tariffs to 10-15% on U.S. meat and agricultural products, suspended U.S. lumber imports, and revoked soybean import licenses for three U.S. firms.
  • European Union: Announced planned tariffs on €4.5 billion of U.S. consumer goods, delayed from April 1, and €18 billion of U.S. steel and agricultural products, expected to take effect in mid-April.

Impact of US Tariffs on Bullion Industry

These measures have escalated global trade tensions, leading to increased economic uncertainty and potential impacts on the bullion Industry. TheTrump administration tariffs have significantly impacted the global bullion industry, particularly in terms of supply chains, pricing, and investor sentiment. Here are some key effects:

  • Increased Gold and Silver Import Costs – If Trump imposes tariffs on gold imports, especially from the UK (via Bank of England reserves),
  • premiums in India and other markets may rise due to supply disruptions. Any tariffs on silver imports could push up costs for industrial users
  • and jewellery manufacturers.
  • Market Uncertainty and Safe-Haven Demand – Trade war fears and economic uncertainty have historically driven safe-haven demand for gold.
  • Investors have increased their bullion holdings as a hedge against currency fluctuations and geopolitical risks.
  • Impact on Refining and Trade – Tariffs on dore imports could make refining costlier in major processing hubs like India and Switzerland. If China imposes retaliatory tariffs, it could disrupt gold flow and shift refining operations elsewhere.
  • Effect on Bullion Prices and Premiums – Tariffs have distorted pricing, leading to higher premiums in key consuming markets like India and China. Increased import costs have widened the gap between domestic and international gold prices.
  • Influence on Central Bank Gold Reserves – If tariffs impact gold trade routes, central banks might adjust their reserve strategies, possibly leading to increased domestic purchases.
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DiamondBuzz

De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India

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De Beers Group, the world’s leading diamond company, marked a significant milestone in the Indian jewellery landscape with the official launch of the “Heera Hai Aapke Liye” program at IIJS Signature. The star-studded event featured actress Sonakshi Sinha, who joined Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, to unveil an initiative dedicated to making natural diamonds an integral part of daily life for the modern Indian consumer.

The “Heera Hai Aapke Liye” (Diamonds are for You) program is strategically designed to promote natural diamonds by raising awareness, boosting market visibility,and creating a seamless connection between retailers and consumers. With a focus on modern designs and attractive price points, the program also lets local retailers use De Beers Group campaigns as their own—second-piercing earrings, ‘Bestie’ bracelets, and ‘Intention’ pendants. It positions diamonds as a lifestyle choice for self-expression and daily wear.

Speaking at the launch, Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, detailed the evolution of the brand’s storytelling, stating, “De Beers Group has a rich legacy of creating iconic ritual campaigns that have shaped how the world perceives diamonds. With ‘Heera Hai Aapke Liye,’ program we are evolving that narrative for the Indian market to another level.

We are not just selling jewellery, we are making natural diamonds more accessible and desirable in India. Our goal is to empower retailers through INDRA (Indian Natural Diamond Retailer Alliance)  to ensure that every ‘First Diamond’ journey is as credible as it is beautiful.”

Kirit bhansali

Speaking on the occasion, Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council (GJEPC), said, “IIJS has always been a powerful platform for shaping the future of India’s gem and jewellery industry, and the launch of ‘Heera Hai Aapke Liye’ at IIJS Signature reinforces that role. GJEPC is proud to partner with De Beers Group on the INDRA (Indian Natural Diamond Retailer Alliance) project, which is a critical step towards strengthening domestic demand for natural diamonds.

By empowering retailers, enhancing consumer confidence, and expanding access across metros and Tier 2 markets, this initiative aligns perfectly with our vision to grow the natural diamond category sustainably within India.”

The program ‘Heera Hai Aapke Liye’, rests on few strategic pillars aimed at industry growth and scalability:

  • Stocking & New Consumer Opportunity: Identifying gold wholesalers and distributors across 15–20 cities to focus on a first-phase target of 500 retailers.
  • Retailer Advantage: Providing a “Design Advantage” and strict “Product Hygiene,” backed by a clear buy-back policy and robust training and marketing support via the INDRA alliance.
  • Heera Hai Aapke Liye is robust entry-level product kit featuring earrings, bangles, bracelets, etc supported by exclusive visual merchandising (VM) for display.
  • Growth and Scalability: A PAN-India reach strategy designed to unlock new business opportunities for both manufacturers and retailers.

As India continues to grow as the world’s second-largest market for retail diamond jewellery, De Beers Group remains committed to strengthening the natural diamond narrative. By combining the emotional appeal of natural diamonds with the practical “Heera Hai Aapke Liye” framework, De Beers aims to build a sustainable future for the category across both metros and Tier 2 cities. De Beers and GJEPC aim to expand the base of Natural Diamond buyers, increase self-purchase consideration, and establish long-term credibility for the category.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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