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Strong  response to mandatory silver HUID rollout

The Bureau of Indian Standards (BIS) has reported a major boost in adoption of Unique Identification (HUID) marking for silver jewellery. Since HUID became mandatory for hallmarked silver from 1st September 2025, over 17 lakh silver articles have already been registered within just three months.

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The bulk of these, nearly 90%, are in purity grades 925 and 800. Traditional Indian pieces like payals (anklets) lead in numbers, followed by silver diyas (lamps), plates, and idols. The Southern region of India accounts for the highest hallmarking activity, with Western and Eastern regions trailing.

Pralhad Joshi, Union Minister for Consumer Affairs, Food and Public distribution, said, “HUID in silver jewellery hallmarking marks a significant step forward in strengthening purity assurance and eliminating fake hallmarking practices. With HUID mandatory on voluntarily (BIS) Hallmarked Silver articles, each piece carries a unique 6-digit identification code that enables complete digital traceability and enhanced consumer protection. With over 17.35 lakh articles already hallmarked under the HUID system, the initiative is driving greater transparency, accountability and confidence among consumers and stakeholders.”

HUID marks consist of a laser-engraved six-digit alphanumeric code in addition to the standard BIS certification mark and purity grade. This brings silver jewellery traceability on par with gold, allowing buyers and regulators to verify each item digitally for authenticity.

Consumers can now use the BIS CARE app (available on Android and iOS) to check crucial details like purity, type of article, and the hallmarker’s credentials. This digital traceability aims to raise transparency and crack down on fake hallmarking.

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This Ganeshotsav, Kushals Fashion Jewellery Brings Statement Jewellery To The Festive Wardrobe

Kushals Fashion Jewellery Unveils A Vibrant Ganeshotsav Edit Blending Traditional Artistry With Contemporary Festive Style.

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Ganesh Chaturthi is a celebration filled with colour, culture and beautiful traditions—and jewellery is an essential part of the festive dressing. Bringing together the richness of Indian artistry with contemporary festive styling, Kushals Fashion Jewellery presents its Ganeshotsav collection, an edit created for making a statement this festive season.

Inspired by the grandeur of temple jewellery and traditional Indian motifs, the collection puts Ganesha at the heart of its designs, alongside intricate peacocks, elephants, florals, paisleys and ornamental patterns. The pieces bring a sense of occasion to festive dressing while retaining the versatility to be styled in a contemporary way.

Crafted in 18K gold-plated fashion jewellery with a premium finish, the collection features statement necklaces, ornate jhumkas, naths, detailed rings and intricately designed bangles. Ruby and green coloured stones, pearls and colourful beads add pops of colour against the rich gold finish, giving the jewellery a vibrant yet sophisticated festive appeal.

The standout necklaces feature Ganesha motifs and temple-inspired designs, making them the highlight of any festive outfit. The jhumkas bring the same intricate detailing, while the statement rings and bangles offer an opportunity to mix, match and layer. From a single hero piece to a more maximal festive stack, the collection is designed to work with different jewellery moods.

For Ganesh pujas, family celebrations and festive get-togethers, the collection pairs effortlessly with sarees, suits, kurtas and contemporary ethnic attire. A statement necklace can transform a classic saree look, while layered bangles, statement rings or ornate jhumkas can add just the right amount of festive drama to a simpler outfit.

The Kushals Ganeshotsav Collection is now available across 130+ stores and online at https://www.kushals.com/pages/ganesh-chaturthi-collection

Images: Ganeshotav collection_

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