JB Insights
Shringar- House of Mangalsutra Collaborates with IIGJ to launch a national-level design competition
Shringar House of Mangalsutra is proud to announce its strategic partnership with the Indian Institute of Gems & Jewellery (IIGJ). The collaboration includes the signing of a Memorandum of Understanding (MoU) to host a national-level design competition for IIGJ students.
This initiative aims to encourage creativity among budding jewellery designers while preserving and evolving the art of mangalsutra design. It provides students with a platform to showcase their skills and gain recognition from industry leaders.
The winners from both categories will not only gain recognition but also have their designs manufactured in Shringar factory, ensuring the designs are brought to life with highest quality standards.
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Jewel Buzz recently hosted a high-level panel featuring the titans of the jewelry manufacturing industry to discuss the significance of the JMAIIE 2026. The Panel of Stalwarts comprised :K Srinivasan: Chairman, Emerald Group,Dr. Chetan Kumar: CMD, Lakshmi Diamonds, Bengaluru Nitesh Jain, MD, Purple Jewels Private Limited,Nikhil Ranavat: Director, AR Gold Private Limited & Director, Swarnshilp Chains and Jewels Pvt Ltd
The discussion highlighted how technology is no longer an optional expense but a vital investment for global competitiveness. The importance of machinery was summed by said K Srinivasan: Investing in machinery is not an expenditure; it is an investment.
Key Objectives for JMAIIE 2026
The leaders identified several critical reasons for attending the expo, emphasizing that the “machinery-only” focus of JMAIIE allows for deep concentration without the distractions of finished jewelry.
- Technology Upgradation:Â K Srinivasan emphasized that with 41 years in the field, he views quality machinery as the foundation for working with all gold purities (from 9k to 22k) and silver. Continuous updating is required to stay relevant.
- Cost & Loss Reduction:Â Nikhil Ranawat pointed out that with rising gold prices, the priority is minimizing manufacturing losses. Even recovering an extra 1% of gold through better technology significantly impacts the bottom line.
- Weight & Aesthetics: Dr. Chetan Kumar noted the industry’s shift toward both ultra-lightweight and complex fashionable jewelry, both of which require advanced precision tools.
- Production Efficiency:Â Nitesh Jain highlighted the need for robust, “non-breakdown” machines to keep manufacturing costs low for the end consumer.
The State of “Make in India” Machinery
The panel offered a candid assessment of domestic vs. international machinery standards:
| Strengths of Indian Machinery | Areas for Improvement |
| Outstanding quality in Enameling, Casting Furnaces, and Buffing Machines. | Chain-making technology still lags behind global standards. |
| Excellence in CAD/CAM software and implementation. | Need for more robust, long-term durability to match Italian/Western builds. |
| High value-for-money and improving after-sales service. | Consistency in high-end finishing for luxury products. |
Future Outlook
The industry leaders called for a strategic shift to align with the Atmanirbhar Bharat (Self-Reliant India) vision.
- Technology Hubs: Dr. Chetan Kumar said government support was imperative and proposed the creation of a dedicated Technology Park for the jewelry industry where manufacturers and AI researchers can collaborate on new machinery.
- Skill Development:Â Nitesh Jain warned that high-tech machines are useless without a skilled workforce trained to operate them. A cultural shift from traditional handmade methods to tech-driven manufacturing is essential.
- Global Ambitions: With the conclusion of various FTAs (Free Trade Agreements), the panel believes that superior technology will allow India to truly become the “Jeweler to the World.”
Conclusion
JMAIIE 2026 stands as a pivotal platform for the industry. The consensus is clear: the future of Indian jewelry lies in the marriage of traditional hand-craftsmanship and cutting-edge technology.
Jewellery machinery is vital investment for global competitiveness
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.