JB Insights
Shringar- House of Mangalsutra Collaborates with IIGJ to launch a national-level design competition
Shringar House of Mangalsutra is proud to announce its strategic partnership with the Indian Institute of Gems & Jewellery (IIGJ). The collaboration includes the signing of a Memorandum of Understanding (MoU) to host a national-level design competition for IIGJ students.
This initiative aims to encourage creativity among budding jewellery designers while preserving and evolving the art of mangalsutra design. It provides students with a platform to showcase their skills and gain recognition from industry leaders.
The winners from both categories will not only gain recognition but also have their designs manufactured in Shringar factory, ensuring the designs are brought to life with highest quality standards.
JB Insights
VBJ Hosted An Exclusive Jewellery Exhibition In Karur
~ A Specially Curated Showcase Of Timeless Gold, Diamond, and Solitaire Collections ~
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand entered Karur with an exclusive jewellery exhibition from 5th & 6th June 2026 at Hotel Hemala, Heemanjali Hall, 1st Floor, 9, Police Lane Street, Karur – 639001. Owing to the overwhelming response and continued patronage from customers in the city over the years, VBJ is once again bringing its signature collections closer to jewellery enthusiasts in Karur.
The three-day exhibition showcased a thoughtfully curated range of bridal gold & diamond jewellery, necklaces, bangles, earrings, rings, chains, gemstones and solitaire creations, reflecting VBJ’s legacy of design excellence, craftsmanship, and timeless elegance.
Speaking about the exhibition, Amarendran Vummidi, Managing Partner, VBJ, said:
“The love and trust we have consistently received from customers in Karur has always been extremely special to us. It is this enduring relationship that brings us back to the city once again with a curated showcase of our collections. Through this exhibition, we presented jewellery that beautifully balances heritage, craftsmanship, and evolving design preferences.”
Adding to this, Jithendra Vummidi, Managing Partner, VBJ, shared:
“Customers today are increasingly looking for jewellery that combines wearability with distinctive design. Our exhibition in Karur has been curated keeping these evolving preferences in mind, with collections that range from heirloom-inspired bridal pieces to modern, versatile creations suited for everyday and occasion wear.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage. Continuing this legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road.
Known for its bespoke creations and trusted legacy spanning over 125 years, VBJ continues to strengthen its engagement with customers across Tamil Nadu through curated showcases and personalised experiences. The exhibition will remain open from 11 AM to 8 PM on all three days.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.