National News
SHINESHILPI Announces the Launch of The Shine House, India’s Biggest B2B Jewellery Hub
A landmark destination in Zaveri Bazaar to mark a new era of scale, innovation and sourcing excellence for India’s jewellery industry.
SHINESHILPI, one of India’s most trusted names in B2B jewellery sourcing, is preparing to launch “The Shine House,” which is set to become the country’s largest and most advanced B2B jewellery hub. Expected to open soon in the heart of Zaveri Bazaar, this landmark corporate destination is poised to introduce a new era of scale, innovation and sourcing excellence for the jewellery industry.
With a legacy spanning over three decades, SHINESHILPI has long been recognised for its integrity, craftsmanship and retailer-first approach value, SHINESHILPI led by Pramod Metha; from its early beginnings in Zaveri Bazaar to becoming the Preferred Source for Jewellers across India and international markets, the brand has built its reputation on disciplined systems, continuous innovation and a strong commitment to quality.
SHINESHILPI currently offers one of India’s most extensive portfolios in Gold, Platinum and Silver, anchored by its industry-renowned 9 Shine Collections. Each collection is expected to continue evolving through deep market insights and collaborations with some of the finest manufacturers and karigars in the country.
As SHINESHILPI’s national network expands and its global reach strengthens, the upcoming launch of The Shine House is anticipated to provide single-store jewellers, multi-chain retailers and corporate houses with a far more immersive and efficient sourcing ecosystem. The new hub promises a larger experience, deeper product categories and smarter operational systems designed to elevate the B2B jewellery purchase journey.
A new rise is expected.
A new shine is set to unfold.
And the SHINESHILPI legacy is ready to continue into its next chapter.
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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