National News
Senco Gold Targets ₹10,000 Crore Turnover in FY27, Eyes ₹20,000 Crore by 2031
Jeweller To Drive Growth Through Lightweight Jewellery, Old-Gold Exchange, Franchise Expansion and Digital Outreach To Younger Consumers
Senco Gold & Diamonds is targeting a turnover of Rs 10,000 crore in FY27, representing around 25% growth over the Rs 8,430 crore revenue recorded in FY26. Over the next five years, the company aims to nearly double its business and reach Rs 20,000 crore in revenue by 2031.
Speaking at the company’s Annual General Meeting, Suvankar Sen, MD & CEO, Senco Gold, said the company delivered 33% year-on-year revenue growth in FY26 and recorded a net profit of Rs 574 crore, supported by the sharp rise in gold prices.
For FY27, Senco is targeting a net profit margin of around 4.5%, translating to approximately Rs 450 crore in net profit.
A key growth driver has been the rising popularity of old-gold exchange, as elevated gold prices encourage consumers to trade in existing jewellery while purchasing new pieces. Old-gold exchanges contributed around 44% of Senco’s total sales in FY26, highlighting the growing importance of the exchange-led business model.
Franchise-led expansion
Senco currently operates a network of 201 stores, comprising 102 company-owned and 85 franchise-operated outlets, alongside its exports, e-commerce and corporate businesses.
Around 60% of FY26 revenue came from company-owned stores, while franchise outlets contributed 33%.
Going forward, the company plans to accelerate its franchise expansion, with 25 additional franchise stores planned. Senco aims to build a network of approximately 300 stores by 2031, while using the franchise model to maintain tighter control over inventory.
Lightweight jewellery and Gen Z focus
The company is also strengthening its focus on lightweight jewellery and digital marketing to connect with younger consumers, particularly in Tier-2 and Tier-3 cities.
According to Sen, 9-carat and 14-carat gold collections have helped Senco attract younger customers seeking more accessible and contemporary jewellery options.
With lightweight designs, lower-carat offerings, digital-first marketing and an expanding franchise network, Senco is positioning these segments as key pillars of its long-term growth strategy.
National News
VBJ Brings 126 Years Of Jewellery Legacy To Puducherry With An Exclusive Exhibition
Higher US Treasury Yields, A Stronger Dollar and Expectations Of Further US Federal Reserve Rate Hikes Were Weighing On Gold and Silver.
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, is set to bring its celebrated craftsmanship and heritage to Puducherry with an exclusive jewellery exhibition on 23rd and 24th September at Accord Puducherry, Crystal Hall, No.1, Thilagar Nagar, Ellaipillaichavady, Puducherry. Customers can discover VBJ’s collections at the exhibition, along with a special benefit of Rs 125 extra on the exchange of old gold.The exhibition will remain open from 11 AM to 8 PM on both days.
Curated to offer jewellery connoisseurs an immersive experience, the exhibition will feature an exquisite selection of VBJ’s signature creations across gold, silver, diamonds, platinum, solitaires and precious stones, and an expansive assortment of necklaces, bangles, earrings, rings, chains and gemstone jewellery. From intricately crafted bridal masterpieces and statement jewellery to sophisticated pieces designed for everyday elegance, the showcase will bring together designs that celebrate both timeless artistry and contemporary sensibilities.
Sharing his thoughts on the exhibition, Amarendran Vummidi, Managing Partner, VBJ, said:
“At VBJ, we believe that jewellery is deeply personal. It marks milestones, celebrates relationships and often becomes a cherished part of a family’s story. Through this exhibition, we are delighted to bring our collections closer to customers in Puducherry and offer them the opportunity to discover pieces that resonate with their individual tastes and occasions. We look forward to welcoming customers to an experience that combines choice, craftsmanship and the personalised attention that has always been central to VBJ.”
Jithendra Vummidi, Managing Partner, VBJ, added:
“For 126 years, our journey has been shaped by a deep respect for craftsmanship, and the trust of generations of customers. As a legacy brand, we have remained committed to preserving the artistry that defines our heritage while evolving with changing tastes and aspirations. The Puducherry exhibition is an opportunity to take this legacy closer to our audience and share the distinctive design philosophy that have been integral to us.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
Continuing its growth journey across South India, VBJ is set to unveil its new showroom on Coimbatore’s 100 Ft Road, bringing the brand’s distinctive legacy and craftsmanship to one of the region’s prominent retail destinations.
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