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Senco Gold & Diamonds unveils new offer to celebrate the Infinite Abundance of the date Nov 11

Senco Gold & Diamonds celebrates the cosmic power of 11:11 with its ‘Infinity Abundance’ offer, giving customers up to ₹1,111 cashback per gram on gold and 11.11% off on diamond jewellery from Nov 5–11.

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Senco’s ‘Infinity Abundance’ offer will run from Nov 5-11, inviting consumers to attract the good fortune and infinite abundance of the astrologically auspicious date Nov 11 (11:11) with the purchase of gold and diamonds. Senco consumers can avail up to Rs.1,111 cash back per gram on gold jewellery and up to 11.11% off on diamond value as part of the offer across all stores and on the official website for a week

Senco Gold & Diamonds, India’s most trusted jewellery brand, unveils an exciting new offer –‘Infinity Abundance’ that captures the astrological relevance and powerful cosmic energy of the date 11:11 (November 11). Astrologically, on this date, the planets are perfectly aligned to shower prosperity, manifestation, and infinite possibilities on people.

Senco’s ‘Infinity Abundance’ campaign, that will run across all its stores for a week between November 5-11, will allow consumers to avail up to Rs. 1,111 cash back per gram on gold jewellery and up to 11.11% off on diamond value.

“When we align ourselves with the stars, we open our lives to the energy of good fortune. At Senco, we believe that November 11 (11:11) is a divinely auspicious day — a cosmic gateway for new beginnings and prosperity. Investing in gold and diamonds on this day invites the universe’s abundant energy into our lives. The radiant brilliance of our diamonds and the luminous glow of gold reflect the sparkle of the stars themselves, helping us attract, amplify, and manifest infinite abundance,” says Joita Sen, Director and Head of Marketing & Designs, Senco Gold & Diamonds.

The ‘Infinite Abundance’ campaign invites customers to embrace the date 11:11 as a moment of intention, of new beginnings and of an opportunity to create something meaningful, turning this cosmic alignment into an earthly celebration of positivity, hope, and manifestation.

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9 Special Gemstones for this Navratri By Irasva Fine Jewellery

Irasva brings together these versatile pieces to complement every festive look, from understated daytime celebrations to statement evening ensembles.

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As Navratri celebrates nine days of devotion and tradition, Irasva Fine Jewellery presents a curated edit of nine jewels, each inspired by the colour of the day and designed to bring a touch of contemporary elegance to the festive season.

Navratri brings with it nine days of celebration, each associated with a distinct colour and its own symbolism. Marking the festive occasion, Irasva Fine Jewellery curates nine exquisite jewels that mirror the vibrant palette of Navratri, ranging from classic diamonds to vivid emeralds, rubies and sapphires.

Known for its contemporary approach to fine jewellery, Irasva brings together these versatile pieces to complement every festive look, from understated daytime celebrations to statement evening ensembles.

Navratri Colours Edit

Day 1 – Orange | Cirielle Diamond Fashion Pendant

The Cirielle Diamond Fashion Pendant brings a vibrant touch of orange to the festive edit with its elegant and refined design.
Price: On Request

Day 2 – White | Ornella Diamond Fashion Bracelet


The Ornella Diamond Fashion Bracelet complements the purity of white with its delicate diamond detailing and sophisticated silhouette.
Price: On Request

Day 3 – Red | Crimselle Ruby & Diamond Stud Earrings

The Crimselle Ruby & Diamond Stud Earrings adds a striking festive touch in red, with an elegant design that makes it ideal for celebratory occasions.
Price: On Request

Day 4 – Royal Blue | Nerra Sapphire & Diamond Fashion Ring


The Nerra Sapphire & Diamond Fashion Ring captures the depth of royal blue through a refined combination of sapphire and diamonds.
Price: On Request

Day 5 – Yellow | Selis Diamond Hoop Bali Earrings


The Selis Diamond Hoop Bali Earrings bring a bright festive feel to the yellow day with their elegant hoop silhouette and diamond detailing.
Price: On Request

Day 6 – Green | Lysandra Diamond Cocktail Ring


The Lysandra Diamond Cocktail Ring complements the richness of green with its statement silhouette and refined diamond detailing.
Price: On Request

Day 7 – Grey | Cosmos Diamond Stud Earrings


The Cosmos Diamond Stud Earrings bring understated elegance to the grey day with their timeless and sophisticated design.
Price: On Request

Day 8 – Purple | Lyrisse Diamond Fashion Earrings

The Lyrisse Diamond Fashion Earrings complement the richness of purple with their elegant design and sparkling diamond detailing.
Price: On Request

Day 9 – Peacock Green | Mayura Pearl & Diamond Drop Earrings

The Mayura Pearl & Diamond Drop Earrings reflect the elegance of peacock green with a graceful combination of pearls and diamonds.
Price: On Request

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