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New Premises

Senco Gold & Diamonds’ launches new franchise store in Kandi, Murshidabad

With this new store, the legacy jewellery brand strengthens its presence in West Bengal to over 100 outlets

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Senco Gold & Diamonds, one of India’s largest gold and diamond jewellery retail chains, has opened its 86th franchise store in, Kandi, Murshidabad, further strengthening its presence in its home state of West Bengal.

Spread across 2,400 sq. ft. designed to create a warm and inviting ambience for customers, the new store, located at Kandi Bus Stand, offers customers an elevated and immersive gold, diamond, platinum and silver jewellery shopping experience.

“We are delighted to expand our presence in West Bengal with our new store in Kandi. People here have always enjoyed a deep cultural connection with precious jewellery, and we are proud to bring them Senco Gold & Diamonds’ legacy of trust, fine craftsmanship, and design innovation. Residents of Murshidabad will now get a first-hand experience of Senco’s distinctive blend of traditional artistry and modern aesthetics,” said Joita Sen, Director, Senco Gold & Diamonds.

From lightweight daily wear jewellery, contemporary as well as intricately handcrafted traditional designs, festive favourites, statement bridal creations as well as jewellery for men, the store showcases a range of the brand’s signature collections, reflecting Senco’s legacy of purity and design excellence.

“Senco Gold & Diamonds has always been known as a brand that prioritises credibility, quality and consumer trust. We are honoured to have this franchise partnership with them and display their variety of designs while showcasing the craftsmanship of their karigars at our store,” said Md. Zakir Hussain, Franchise Partner.

Senco Gold & Diamonds continues to expand its pan-India presence with around 200 stores nationwide, including 86 franchise stores as well as two showrooms in Dubai, reinforcing its position as a trusted jewellery brand across geographies.

source: Senco Gold & Diamonds’

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New Premises

Daimanté Debuts in India at Pune with AI-Led, Sustainable Diamond Collections

Digital-First Luxury Brand Blends Artificial Intelligence, Lab-Grown Diamonds and Responsible Sourcing to Redefine Premium Retail

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Daimanté has officially entered India’s luxury jewellery market, positioning itself at the intersection of artificial intelligence-driven design, sustainable sourcing and contemporary craftsmanship. The launch introduces a technology-enabled product line aimed at modern, eco-conscious consumers and forward-looking retail partners.

The brand’s creative process begins with AI-assisted concept development, generating design themes inspired by nature, geometry and cultural symbolism. These digitally created frameworks are then refined by skilled artisans, combining innovation with traditional craftsmanship to deliver distinctive, premium collections.

Sustainability remains central to the brand’s philosophy. Daimanté’s debut collections feature IGI-certified lab-grown diamonds set in recycled 14–18K gold. With an emphasis on renewable energy usage, eco-friendly packaging and traceability, the brand aligns itself with evolving global standards for responsible luxury.

Its inaugural collection, “Talisman,” showcases symbolic motifs inspired by protection and transformation. All pieces are BIS-hallmarked and supported by lifetime exchange and buy-back policies, strengthening consumer confidence and retail viability.

Currently operating on a digital-first, direct-to-consumer model with nationwide reach, Daimanté plans to expand into brick-and-mortar retail, beginning with a flagship store in Pune. The phased offline rollout is expected to open partnership opportunities for retailers through shop-in-shop formats and regional collaborations.

The brand’s entry reflects a broader shift in India’s premium jewellery segment toward technology-integrated design and ethically sourced materials, offering retailers access to a new generation of sustainability-focused luxury buyers.

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