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Rokde Jewellers to Turn Loyal Customers into Brand Ambassadors in Season 5 of ‘Happy Customers’ Campaign

The popular month-long initiative draws over 450 entries as the brand prepares to select 60 customers to be featured across its advertising platforms.

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Rokde Jewellers has rolled out the fifth season of its flagship customer engagement campaign, ‘Happy Customers: Together Forever’, inviting its loyal clientele to become the face of the brand. The campaign has received a record-breaking response, with over 450 customer entries across its outlets.

Running for a month, this initiative celebrates customer loyalty by selecting 60 individuals to be featured as brand ambassadors. These ambassadors will appear in Rokde Jewellers’ promotional content across hoardings, print media, and digital platforms, reinforcing the brand’s focus on community and trust.

“The core idea behind launching ‘Happy Customers – Season 5: Together Forever’ was to celebrate the very people who have built this brand — our customers,” said Paras Rokde, Director of Rokde Jewellers. “Over the last five years, this campaign has become a tradition of gratitude. It’s our heartfelt way of saying thank you to those who continue to trust us and wear our jewellery on their most special occasions.”

Participants are selected through a lucky draw, ensuring the process remains inclusive and open to all registered customers, regardless of their purchase size. The 60 chosen ambassadors will represent diverse categories, including gold, diamond, bridal, and silver jewellery.

Paras Rokde further noted the campaign’s growing popularity. “The response has grown year after year. Many customers eagerly wait for this campaign, and their enthusiasm reflects the strong bond we’ve built with them.”

The campaign is currently in its final selection phase, with winners to be announced soon via the brand’s official channels. Beyond marketing, the initiative has evolved into a key customer touchpoint, boosting store visits and strengthening long-term relationships.

Rokde Jewellers, a trusted name in Nagpur’s jewellery retail space, operates six stores in Nagpur and one in Bhandara. With a legacy spanning over a century, the brand continues to place customers at the heart of its identity.

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Brand Talks

Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’

The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.

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Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.

A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.

Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.

From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.

To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.

Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.

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