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Rivaah By Tanishq Launches Wedding Signatures, Complete Bridal Jewellery Trousseaus Across Seven Indian Bridal Communities

Created Around The Way Today’s Bride Curates Her Wedding, With Jewellery For Every Moment and Celebration, Brought To Life Through A Wider Wedding Ecosystem

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Rivaah by Tanishq, the wedding jewellery focused sub brand from the house of Tanishq, has launched Wedding Signatures, a collection of complete bridal jewellery trousseaus across seven distinct Indian bridal communities representing Tamil, Telugu, Bihari, Rajasthani/Marwadi, Gujarati, Marathi and Pan India/Metro. The collection is rooted in Rivaah’s insight that today the modern Indian bride celebrates her cultural roots but in her own unique way.

Over 8 to 12 months, a bride makes choices across the destination, venue, functions, fashion, photography, decor, beauty and jewellery that together shape her wedding. This has also changed the way she approaches bridal jewellery, with a move towards selecting pieces for individual occasions rather than relying on a single set. Wedding Signatures responds with a complete jewellery wardrobe designed to cater to the different functions and celebrations of the wedding.

Each bridal look has been developed through its own distinctive jewellery vocabulary. The Marathi trousseau draws on key elements such as the Vati Mangalsutra, Tushi necklace and Vajra Teek Choker, the Rajasthani/Marwadi trousseau includes the Borla, Tevta, Aad and Panchlada Haar, while the Gujarati trousseau draws on forms such as Chandan Haar, Dodi, Mor and Keri. The Tamil and Telugu trousseaus explore distinctive South Indian forms and temple inspired vocabulary. The Pan India/Metro trousseau offers a contemporary expression for brides influenced by multiple cultural and stylistic references. The collection further expands Rivaah’s jewellery vocabulary with Kaleeras, Matha Patti, Vankis, Surya and Chandra, Nethi Chutti and Mattal, alongside contemporary interpretations of established regional jewellery codes.

Developed by Tanishq’s Design Excellence Centre (DEC), Wedding Signatures brings together regional understanding, design expertise and craftsmanship across the seven bridal worlds.

The collection is brought to life through the campaign “One Wedding. Many Stories.”, extending the idea into the wider wedding ecosystem through destination, photography and film. Celebrated wedding photographer Joseph Radhik captures select bridal looks at Taj Jai Mahal Palace, Jaipur, while acclaimed filmmaker Shoojit Sircar brings the stories to life through a series of regional films. For the South market, actor Anupama Parameswaran is the face of Rivaah, bringing the campaign to life for brides across the region. The campaign places the jewellery within the setting, atmosphere and storytelling of a wedding, creating a connected expression of the celebration around the collection.

Speaking on the launch, Pelki Tshering, Chief Marketing Officer, Tanishq, said:

“At Rivaah, we believe that marriages are crafted uniquely by every bride. As brides curate their weddings with greater intention, every choice right from the destination and celebrations to fashion, photography and jewellery, contributes to the experience they envision. We wanted to reflect this in the way we approached bridal jewellery. Wedding Signatures brings together complete jewellery wardrobes across seven distinct Indian bridal looks, with pieces designed for the different occasions that make up the wedding journey.

Through ‘One Wedding. Many Stories.’, we bring the collection into the wider world of destination, photography and film, creating a more holistic expression of the wedding around the bride.”

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Mortantra Culture House, Mumbai

Where Indian Craft Meets Contemporary India

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Mortantra, the contemporary ceremonial Indian jewellery house founded on the belief that Indian craft should be lived, worn and be in circulation, opens its Mumbai flagship, Mortantra Culture House – an immersive experiential environment where jewellery becomes the starting point for an exploration of Indian craft, culture and contemporary design. 

Spread across approximately 2,000 sq. ft. in Khar, the Culture House brings Mortantra’s world of jewellery, craft, storytelling and hospitality under one roof. Its design is shaped by an Indian Modern sensibility, where lime plaster, glass, wood and brushed brass meet traditional textiles, hand-worked surfaces, artefacts and jewellery techniques passed down through generations of karigars. 

Craft traditions including Kalamkari, Phad Chitra, Pattachitra, Mata Ni Pachedi, Bandhani, Mochi Bharat to name a fewappear throughout the space as a cultural thread and a blessing for this new chapter of the brand.

A Gallery in Motion

The experience begins with a one of a kind 200 KG raw brass door, an interpretation of Mortantra’s philosophy of making Indian traditional jewellery crafts accessible through the metal of India. 

Inside, a seven-foot Mata Ni Pachedi introduces visitors to the world of Mortantra. A peacock – a metaphor for the brand and a reference to its name, Mortantra, meaning peacock magic,  is placed against a Warli artwork representing Mumbai and Maharashtra. The meeting of the two becomes a visual dialogue between Mortantra’s roots in Gujarat and its new home in Mumbai.

The ground floor unfolds like a gallery, with jewellery presented within warm wooden vitrines detailed in brushed brass. Terracotta, textiles, Kalamkari, hand-carved objects and hand-worked metal sit alongside the jewellery.

An alta- red arch frames a Phad painting commissioned from National Award – winning artist Kalyan Joshi, inspired by the founder’s idea of a fictional city where Indian women from every era coexist.The work reflects on how jewellery and its stories travel through time, and what it means to preserve them.

Across the space, jewellery finds its place alongside a wider world of Indian craft and culture. Artworks and installations draw from Kalamkari, Phad, Mata Ni Pachedi, Warli and the country’s rich textile traditions, bringing craft, memory and adornment into the same conversation. Details reveal themselves as you move through the space – from the 108 names of shringaar etched across brass plates, to sacred motifs beneath the jewellery and textiles woven into a chhat overhead. Together, these touches encourage you to look beyond the jewellery itself and discover the histories, hands and traditions that have shaped Indian adornment over generations.

The Collective & The Sanctum

The lower level becomes warmer and more intimate, housing Sangrah : The Collective, a three-walled grand display of Mortantra’s jewellery-  Jadau Kundan, Quartz Polki, Temple, Mishr, Meenakari and Thappa Jadau, alongside statement pieces and bridal jewellery.

The ceiling is layered with textiles from across India, reflecting Mortantra’s commitment to regional crafts, and is finished with a Kutch Mochi Bharat shawl, paying homage to the brand’s Gujarati roots.

A heritage installation traces the evolution of Kundan and Jadau, bringing together archival references, Mortantra pieces and insights into technique and provenance.

The adjoining The Sanctum – Shringaar Antahpuris conceived as a contemporary haveli dressing room, defined by four alta-red arches. It includes spaces for bridal and groom jewellery selections, a getting-ready dresser featuring artefacts from across India, and a lounge for bridal consultations.

The space reflects Mortantra’s founding purpose: to make the dream of Indian bridal jewellery accessible without the burden of gold.

Why Mumbai, Why Khar

With over 30% of Mortantra’s customer base based in Mumbai, the city was a natural choice for the brand’s flagship. Mumbai’s discerning, evolving fashion culture mirrors Mortantra’s own approach to Indian jewellery-  deeply connected to heritage while remaining open to reinterpretation.

Khar, with its longstanding presence in Mumbai’s fashion and design landscape, felt like the right setting for Mortantra’s first Mumbai flagship, bringing the brand into an area already shaped by the city’s creative energy..

A Different Kind of Jewellery Space

Across the Culture House, one element remains constant: the hand. From jewellery and textiles to artefacts and craft, everything reflects the human skill and knowledge behind Indian making.

The result is a space that sits somewhere between a gallery, archive, gathering place and bridal sanctuary. Rather than simply displaying jewellery, Mortantra Culture House invites visitors to slow down, explore and discover the stories, craft and ideas behind each piece.

At its core, the flagship represents Mortantra’s belief that craft belongs in our hands, in circulation and in everyday life,  not locked away in museums or archives.

Mumbai marks the next chapter in that belief,  bringing together the richness of Indian jewellery’s past with a more contemporary way of seeing, making and wearing it today.

The Culture House marks a new chapter for Mortantra –  a physical expression of the world the brand has been building over the past decade, now brought together in Mumbai. With an established voice in contemporary Indian jewellery, Mortantra brings together its distinct point of view shaped in Indian craft, material, memory and storytelling.

More than a flagship, the Culture House brings these worlds together through architecture, objects and jewellery, inviting a closer look at the craft and knowledge behind what we wear. The ambition is not to recreate the past, but to keep its beauty and traditions moving forward in a contemporary context. In Mumbai, the Culture House becomes a meeting point between the India Mortantra comes from and the India it is helping shape.

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