BrandBuzz
Reliance Jewels brings back its signature ‘Vivaham’ collection for the wedding season
Features exquisite gold and diamond designs for every bridal style, with exclusive offers and 100% Old Gold Exchange
Reliance Jewels, one of India’s most trusted jewellery brands, marks the onset of the wedding season with the return of its much-awaited ‘Vivaham’ collection, celebrating India’s rich bridal heritage through timeless design and craftsmanship. The 2025 edition reimagines bridal jewellery as a bridge between heritage and contemporary elegance, reflecting how today’s brides celebrate their roots while embracing their own distinctive style.
Spanning cultures and craftsmanship across the country, Vivaham showcases a stunning range of gold and diamond creations inspired by diverse regional identities, from the regal grandeur of Delhi and Punjab, the antique charm of Maharashtra and Gujarat, and the ornate artistry of Odisha, to the temple-inspired opulence of Andhra Pradesh, Telangana, and Karnataka, and the intricate motifs from Bengal and Assam. Each piece tells a story of heritage, reinterpreted for the modern bride. The collection features chokers, long necklaces, waist belts, maang tikkas, earrings, bangles, and rings, designed to complete every bridal look with timeless elegance.
To make this wedding season even more special, Reliance Jewels is combining exquisite design with valuable benefits. Its 100% Old Gold Exchange initiative allows customers to seamlessly upgrade their old jewellery into new Vivaham creations with complete value assurance. Alongside this, the brand is offering up to 50% off on gold making charges and up to 30% off on diamond value and making charges.
Speaking about the collection, a Reliance Jewels spokesperson said, “Weddings reflect emotion, culture, and personal style. With Vivaham, we celebrate the individuality of every Indian bride — whether she finds beauty in classic artistry or modern refinement. Each piece is crafted to make her feel truly radiant on her special day.”
Customers can explore and discover the Vivaham collection at over 145 Reliance Jewels showrooms nationwide.
BrandBuzz
9 Special Gemstones for this Navratri By Irasva Fine Jewellery
Irasva brings together these versatile pieces to complement every festive look, from understated daytime celebrations to statement evening ensembles.
As Navratri celebrates nine days of devotion and tradition, Irasva Fine Jewellery presents a curated edit of nine jewels, each inspired by the colour of the day and designed to bring a touch of contemporary elegance to the festive season.
Navratri brings with it nine days of celebration, each associated with a distinct colour and its own symbolism. Marking the festive occasion, Irasva Fine Jewellery curates nine exquisite jewels that mirror the vibrant palette of Navratri, ranging from classic diamonds to vivid emeralds, rubies and sapphires.
Known for its contemporary approach to fine jewellery, Irasva brings together these versatile pieces to complement every festive look, from understated daytime celebrations to statement evening ensembles.
Navratri Colours Edit
Day 1 – Orange | Cirielle Diamond Fashion Pendant
The Cirielle Diamond Fashion Pendant brings a vibrant touch of orange to the festive edit with its elegant and refined design.
Price: On Request
Day 2 – White | Ornella Diamond Fashion Bracelet
The Ornella Diamond Fashion Bracelet complements the purity of white with its delicate diamond detailing and sophisticated silhouette.
Price: On Request
Day 3 – Red | Crimselle Ruby & Diamond Stud Earrings
The Crimselle Ruby & Diamond Stud Earrings adds a striking festive touch in red, with an elegant design that makes it ideal for celebratory occasions.
Price: On Request
Day 4 – Royal Blue | Nerra Sapphire & Diamond Fashion Ring
The Nerra Sapphire & Diamond Fashion Ring captures the depth of royal blue through a refined combination of sapphire and diamonds.
Price: On Request
Day 5 – Yellow | Selis Diamond Hoop Bali Earrings
The Selis Diamond Hoop Bali Earrings bring a bright festive feel to the yellow day with their elegant hoop silhouette and diamond detailing.
Price: On Request
Day 6 – Green | Lysandra Diamond Cocktail Ring
The Lysandra Diamond Cocktail Ring complements the richness of green with its statement silhouette and refined diamond detailing.
Price: On Request
Day 7 – Grey | Cosmos Diamond Stud Earrings
The Cosmos Diamond Stud Earrings bring understated elegance to the grey day with their timeless and sophisticated design.
Price: On Request
Day 8 – Purple | Lyrisse Diamond Fashion Earrings
The Lyrisse Diamond Fashion Earrings complement the richness of purple with their elegant design and sparkling diamond detailing.
Price: On Request
Day 9 – Peacock Green | Mayura Pearl & Diamond Drop Earrings
The Mayura Pearl & Diamond Drop Earrings reflect the elegance of peacock green with a graceful combination of pearls and diamonds.
Price: On Request
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.