BrandBuzz
Reliance Jewels brings back its signature ‘Vivaham’ collection for the wedding season
Features exquisite gold and diamond designs for every bridal style, with exclusive offers and 100% Old Gold Exchange
Reliance Jewels, one of India’s most trusted jewellery brands, marks the onset of the wedding season with the return of its much-awaited ‘Vivaham’ collection, celebrating India’s rich bridal heritage through timeless design and craftsmanship. The 2025 edition reimagines bridal jewellery as a bridge between heritage and contemporary elegance, reflecting how today’s brides celebrate their roots while embracing their own distinctive style.
Spanning cultures and craftsmanship across the country, Vivaham showcases a stunning range of gold and diamond creations inspired by diverse regional identities, from the regal grandeur of Delhi and Punjab, the antique charm of Maharashtra and Gujarat, and the ornate artistry of Odisha, to the temple-inspired opulence of Andhra Pradesh, Telangana, and Karnataka, and the intricate motifs from Bengal and Assam. Each piece tells a story of heritage, reinterpreted for the modern bride. The collection features chokers, long necklaces, waist belts, maang tikkas, earrings, bangles, and rings, designed to complete every bridal look with timeless elegance.
To make this wedding season even more special, Reliance Jewels is combining exquisite design with valuable benefits. Its 100% Old Gold Exchange initiative allows customers to seamlessly upgrade their old jewellery into new Vivaham creations with complete value assurance. Alongside this, the brand is offering up to 50% off on gold making charges and up to 30% off on diamond value and making charges.
Speaking about the collection, a Reliance Jewels spokesperson said, “Weddings reflect emotion, culture, and personal style. With Vivaham, we celebrate the individuality of every Indian bride — whether she finds beauty in classic artistry or modern refinement. Each piece is crafted to make her feel truly radiant on her special day.”
Customers can explore and discover the Vivaham collection at over 145 Reliance Jewels showrooms nationwide.
BrandBuzz
Puducherry CM, Raashi Khanna Inaugurate Challani Jewellery Mart Flagship Showroom In Puducherry
Actress Raashi Khanna Announced As The Brand Ambassador Of Challani Jewellery Mart
Challani Jewellery Mart, marked a significant milestone with the grand inauguration of its newest flagship showroom in Puducherry.The showroom was inaugurated by the Hon’ble Chief Minister of Puducherry Shri N. Rangasamy, in the presence of acclaimed actress Raashi Khanna, who was officially announced as the Brand Ambassador of Challani Jewellery Mart, making the celebration even more special and memorable. Present at the inauguration were Jayantilal Challani, Chairman- Challani Group of Companies and Gautham Challani, Director- Challani Jewellery Mart.
The newly launched flagship showroom features three magnificent floors, each curated to showcase jewellery in its most exquisite form. The showroom houses an extraordinary collection of timeless gold jewellery, radiant diamond creations, bridal masterpieces, contemporary ornaments .A key highlight of the new outlet was an entire floor exclusively dedicated to silver jewellery, From elegant daily wear to grand festive creations, the silver collections are designed to appeal to every generation and every style preference.
For generations, Challani Jewellery Mart has been more than a jewellery brand. It has been a part of countless celebrations, cherished memories, traditions, and emotions beautifully carried from one generation to another. Continuing this glorious legacy, the brand now brings its signature elegance and unmatched craftsmanship to Puducherry. through a spectacular new destination designed to redefine the jewellery shopping experience.
Every piece at Challani Jewellery Mart is thoughtfully designed to celebrate life’s most precious moments, transforming jewellery into emotions that last forever. Beyond jewellery, the new showroom has been envisioned as a luxurious lifestyle destination where every customer experiences warmth, comfort, grandeur, and personalised attention. The elegant interiors, refined ambience, spacious displays, and exclusive collections together create an experience that is memorable, immersive, and truly world-class.
With a strong and successful presence already winning the hearts of customers in Chennai and Madurai, Challani Jewellery Mart now extends its celebrated legacy to Puducherry. carrying forward its commitment to quality, authenticity, innovation, and timeless craftsmanship.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.