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Raveena Tandon and Rasha Thadani Make Their First-Ever Brand Debut Together Launching Reliance Jewels’ New Festive Collection

Reliance Jewels’ 100% Old Gold Exchange Value enables customers to refresh their jewellery collection while keeping tradition alive

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This Diwali, Reliance Jewels, one of India’s most trusted jewellery brands, ushers in the festive season with the launch of its new festive collection, a sparkling ode to vibrant spirit of India’s grandest festival. Marking a significant moment, the brand proudly welcomes Bollywood icon Raveena Tandon and her daughter Rasha Thadani as its first ever brand ambassadors.

The mother-daughter duo embodies the perfect blend of legacy and modernity, symbolizing the evolving relationships Indians share with their jewellery. Their association with Reliance Jewels celebrates how jewellery transcends generations – keeping heirlooms close to the heart while embracing contemporary designs for today’s lifestyles.

Speaking on the launch, Gayatri Yadav, Group CMO, Reliance Industries Ltd, said:
“We Indians have always shared a deep emotional bond with gold – it marks our traditions, milestones, and sense of identity. Yet, as styles evolve, many pieces no longer match our self-expression. Our New Diwali Collection celebrates this evolution by blending timeless traditions with contemporary tastes. With Raveena Tandon and her daughter Rasha as the faces of this campaign, we connect with two generations of consumers, inspiring families to refresh their jewellery wardrobes with designs that honour heritage while embracing modern style.”

The New Festive Collection draws inspiration from Diwali-specific elements. It features Laxmi-inspired motifs, Rangoli, lanterns, diyas, marigolds, lotus florals, and peacocks, beautifully crafted in gold and diamonds. The collection includes elegant earrings, chokers, long necklaces, bangles, and rings—designed for Diwali, Dhanteras, weddings, and festive occasions.

Sharing her excitement, Raveena Tandon said: “I am delighted to begin my journey with Reliance Jewels launching their festive collection. Festivals are about joy and togetherness, and this collection captures that beautifully—blending tradition with a modern outlook.”

Adding her perspective, Rasha Thadani said: “I believe jewellery should reflect who you are, no matter the occasion. This collection lets me express my personality while beautifully embracing the festive spirit. Each piece feels like an extension of me, celebrating individuality and style with a festive charm.”

This Diwali, Reliance Jewels offers a 100% Old Gold Exchange Value, enabling customers to unlock the full value of their old jewellery and upgrade their collections with new designs. Customers can also enjoy festive offers of up to 45% off on gold jewellery making charges and up to 35% off on diamond value and making charges , valid till 2nd November, 2025.

The New Festive Collection is now available across 140+ Reliance Jewels showrooms nationwide.

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Brand Talks

Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’

The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.

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Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.

A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.

Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.

From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.

To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.

Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.

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