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Priority Jewels Raises ₹15.67 Crore in Pre-IPO Placement; Invictus Continuum Fund I Leads Investment

Mumbai-based diamond-studded jewellery maker allots 8.25 lakh shares at ₹190 each ahead of BSE and NSE listing

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Mumbai-headquartered Priority Jewels Ltd., a manufacturer of diamond-studded gold and platinum fine jewellery, has successfully completed its pre-IPO placement, raising approximately Rs.15.67 crore.

The company, in consultation with its book running lead manager, issued 8,25,000 equity shares at ₹190 per share, including a premium of Rs.180 per share.

Among the key participants was Invictus Continuum Fund I, which was allotted 1,00,000 equity shares on 14 February 2026, aggregating to Rs.1.9 crore. Cheay Investments Private Limitedand Plutus Equity Investment Serviceswere each allotted 50,000 equity shares at Rs.190 per share, amounting to Rs.95 lakh each. The placement also saw participation from Maple Leaf Trading and Servicesalong with 18 other investors.

Priority Jewels designs, manufactures and supplies a diverse range of lightweight and affordable diamond-studded jewellery in gold and platinum. Its portfolio spans everyday wear — including rings, earrings, pendants, neckwear and bracelets — as well as contemporary occasion couture jewellery crafted using modern design and manufacturing techniques.

The company caters to leading organised retail chains such as CaratLane Trading Private Limited, Kalyan Jewellers India Limited, Reliance Retail Limited, Malabar Gold and Diamonds FZCO, Tribhovandas Bhimji Zaveri Limited and Senco Gold Limited, in addition to serving independent jewellers across India and select international markets.

According to a report by CARE Ratings, the company’s blend of craftsmanship and innovation has enabled it to build long-standing relationships with major retail jewellery players, reinforcing its position as a trusted supplier.

Mefcom Capital Markets will act as the book running lead manager for the IPO. The company plans to list its equity shares on both BSE and NSE.

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India’s Consul General to Dubai, Shri V V Reddy, Interacts with BDB Committee

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  • Visit gives CG greater insights into diamond trade and import-export operations
  • BDB Committee Highlights Close Ties between Diamond Industries in UAE and India

The Hon’ble Consul General of India to Dubai, Shri Vishnu Vardhan Reddy, visited the Bharat Diamond Bourse (BDB) complex on July 24, and after being shown around the complex, engaged with members of the Bourse Committee.

The visit enabled the Consul General to gather better insights into the functioning of the diamond trade and the operations within the Bourse. He also observed the smooth functioning of import-export trade in diamonds between the two countries, facilitated by the PCCCC run by Indian Customs within the complex.

The UAE is one of India’s most significant trading partners in the field of diamonds and jewellery. Bilateral trade between the two countries reached US$33.51 billion in FY2025-26.

In addition to a tour of the complex to understand the complete cycle from the import of rough diamonds to the export of polished diamonds, Shri Vishnu Vardhan Reddy also spent time interacting with Mehul Shah, Vice President, BDB, and other Committee members.

The BDB Committee highlighted the close connections between diamond companies in Mumbai and those in Dubai, as well as the regular interactions between the two centres. They thanked Shri Vishnu Vardhan Reddy for the cooperation they have always received from the Indian Embassy and expressed confidence that this visit would further streamline the movement of import-export parcels between the two countries.

Shri Vishnu Vardhan Reddy appreciated the global standards of the infrastructure and systems within the Bharat Diamond Bourse, as well as the professionalism with which the import-export trade operates. He assured the BDB Committee of the continued support of the officials at the Indian Embassy in the UAE.

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