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Precious metals chasing record highs on  geopolitical risks:AUGMONT BULLION REPORT

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Geopolitical tensions in the Middle East, particularly those involving the US, Iran, and Israel, maintain the demand for safe-haven assets high, which is keeping precious metals in a bullish momentum. China and Russia are the two central banks that are still hoarding physical gold, and the Dollar Index’s stabilization below 105 provides another technical tailwind.

The rally has been mostly fueled by the threat posed by President Donald Trump’s aggressive tariff program to global economic development, but the recent spike in geopolitical risk has given it further energy. In 2025, gold has increased by almost 30%, and central banks’ attempts to diversify away from the dollar have been a major factor.

Over the weekend, Israel and Iran bombarded one another with missiles and drones, with the fighting raising energy prices and endangering regional transportation and energy infrastructure. The head of Iran’s Islamic Revolutionary Guard Corps, Major General Hossein Salami, and the chief of staff of the army were killed last week when Israel attacked Iranian nuclear installations and the nation’s military leadership. 

Iran responded by firing missiles and drones at Israel, claiming that Israel had declared war. However, there are concerns that the battle may escalate, endangering the Persian Gulf oil supply and causing broader economic repercussions that might reinforce the precious metal’s price.

What was once classified as tail risk—a speculative “what if everything goes wrong” situation—is now a live-wire reality. There is no fat tail here. There are teeth on this tail. Like a war tax, a geopolitical premium has been imposed on every barrel, and traders are adjusting more quickly than you can say “South Pars.”

In a traditional safe-haven move, gold increased in value alongside the dollar after the Israeli attack. It remains to be seen if the attack was the catalyst that rekindled the gold market and sparked a new surge towards over $3500. Nonetheless, it appears to be the least difficult course of action when combined with central bank demand, worries about fiscal debt, and improving US economic data that suggests rate decreases.

Three pivot points are currently being watched by markets: To what extent will Iran respond? Will proxies and patrons be involved, or will this be a bilateral matter? Will American assets be directly targeted or even seen as such? As soon as Washington becomes involved, even through rhetoric, we can anticipate a spike in oil prices and an increase in gold prices due to demand for safe-haven assets.

Since US President Donald Trump will be imposing tariffs on trading partners in the upcoming weeks, investors are also anticipating further details about his tariff plans.

Technically speaking, gold prices are above the $3410 (~Rs 99000) resistance zone, which corresponds to the upper bound of the rising wedge formation. The April ATH of $3500 (~Rs 101,500) may reappear if a move above this zone opens the way for last week’s high around the psychological level of $3468 (~Rs 100,700). A violation of this zone might open the door for the next significant psychological milestone of $3270 (~Rs 92500) if bearish momentum is to acquire traction.

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DiamondBuzz

De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India

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De Beers Group, the world’s leading diamond company, marked a significant milestone in the Indian jewellery landscape with the official launch of the “Heera Hai Aapke Liye” program at IIJS Signature. The star-studded event featured actress Sonakshi Sinha, who joined Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, to unveil an initiative dedicated to making natural diamonds an integral part of daily life for the modern Indian consumer.

The “Heera Hai Aapke Liye” (Diamonds are for You) program is strategically designed to promote natural diamonds by raising awareness, boosting market visibility,and creating a seamless connection between retailers and consumers. With a focus on modern designs and attractive price points, the program also lets local retailers use De Beers Group campaigns as their own—second-piercing earrings, ‘Bestie’ bracelets, and ‘Intention’ pendants. It positions diamonds as a lifestyle choice for self-expression and daily wear.

Speaking at the launch, Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, detailed the evolution of the brand’s storytelling, stating, “De Beers Group has a rich legacy of creating iconic ritual campaigns that have shaped how the world perceives diamonds. With ‘Heera Hai Aapke Liye,’ program we are evolving that narrative for the Indian market to another level.

We are not just selling jewellery, we are making natural diamonds more accessible and desirable in India. Our goal is to empower retailers through INDRA (Indian Natural Diamond Retailer Alliance)  to ensure that every ‘First Diamond’ journey is as credible as it is beautiful.”

Kirit bhansali

Speaking on the occasion, Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council (GJEPC), said, “IIJS has always been a powerful platform for shaping the future of India’s gem and jewellery industry, and the launch of ‘Heera Hai Aapke Liye’ at IIJS Signature reinforces that role. GJEPC is proud to partner with De Beers Group on the INDRA (Indian Natural Diamond Retailer Alliance) project, which is a critical step towards strengthening domestic demand for natural diamonds.

By empowering retailers, enhancing consumer confidence, and expanding access across metros and Tier 2 markets, this initiative aligns perfectly with our vision to grow the natural diamond category sustainably within India.”

The program ‘Heera Hai Aapke Liye’, rests on few strategic pillars aimed at industry growth and scalability:

  • Stocking & New Consumer Opportunity: Identifying gold wholesalers and distributors across 15–20 cities to focus on a first-phase target of 500 retailers.
  • Retailer Advantage: Providing a “Design Advantage” and strict “Product Hygiene,” backed by a clear buy-back policy and robust training and marketing support via the INDRA alliance.
  • Heera Hai Aapke Liye is robust entry-level product kit featuring earrings, bangles, bracelets, etc supported by exclusive visual merchandising (VM) for display.
  • Growth and Scalability: A PAN-India reach strategy designed to unlock new business opportunities for both manufacturers and retailers.

As India continues to grow as the world’s second-largest market for retail diamond jewellery, De Beers Group remains committed to strengthening the natural diamond narrative. By combining the emotional appeal of natural diamonds with the practical “Heera Hai Aapke Liye” framework, De Beers aims to build a sustainable future for the category across both metros and Tier 2 cities. De Beers and GJEPC aim to expand the base of Natural Diamond buyers, increase self-purchase consideration, and establish long-term credibility for the category.

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