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PNGS Unveils ‘Festival of Golden Movements’ Campaign to Celebrate Akshaya Tritiya
Legacy Jeweller Marks the Season with an Emotion-Driven Campaign Featuring Mithila Palkar, Honouring Gold’s Role in Memory, Milestones, and Modern Aspirations
P N Gadgil & Sons (PNGS), one of India’s most celebrated legacy jewellery brands, has launched its new campaign for Akshaya Tritiya—Festival of Golden Movements. Rooted in emotion and tradition, the campaign highlights gold as more than a purchase—it’s a timeless expression of love, pride, and cherished memories.
Featuring brand ambassador Mithila Palkar, the film captures gold’s role in life’s most intimate moments—from a bride’s first heirloom to generational gifts passed down with reverence. With a heartfelt narrative and the tagline “You shine brighter when you’re wrapped in gold,” the campaign reminds viewers that while trends may change, gold remains eternal.
“Gold is never just a transaction, but a turning point,” said Aditya Modak of PNGS. “Every piece of jewellery marks an unforgettable moment. This campaign is about capturing those fleeting seconds that stay with us forever—through gold.”
The initiative comes at a time of robust growth for PNGS. Despite a sharp 25–30% rise in gold prices over the past year, the brand has continued to thrive by balancing legacy with innovation. While demand for traditional, statement pieces like mangalsutras, temple jewellery, and bangles remains strong, PNGS is also seeing rising interest in lightweight, aspirational designs among younger consumers.
This dual-track strategy—serving both heritage and modern tastes—has helped PNGS stay relevant and resilient. With nearly 33 Experience-Oriented Boutiques (EOBs) across India, a strong hybrid retail model, and a growing digital-first presence via WhatsApp engagement, video catalogues, and personalised gifting, the brand is scaling smartly. PNGS aims to expand its footprint further into North and South India, targeting 50+ stores by 2030.
As Akshaya Tritiya ushers in prosperity and new beginnings, the Festival of Golden Movements campaign stands as a tribute to gold’s enduring legacy—and PNGS’ journey of storytelling through jewellery that lasts a lifetime. Link to the campaign: https://www.youtube.com/watch?v=vQmpWhVtN3A
Malabar Gold & Diamonds inaugurated two new showrooms – in Garia and Barrackpore, West Bengal. These additions mark the brand’s 7th stores in West Bengal. They have total 16 stores across the Eastern Region. The plush showrooms were unveiled by Rukmini Maitra, celebrated Bengali actor and Brand Ambassador of Malabar Gold & Diamonds, in the presence of Thahsil Ahammed, Regional Head, East Region, Malabar Gold & Diamonds, Amit Routh, Business Head, East Region, Malabar Gold & Diamonds and senior members of the Malabar Group management team.
The new showroom in Garia spans 7,800 sq ft, while the Barrackpore outlet covers 5,300 sq ft. Both have been designed to offer customers a premium shopping experience with an extensive range of jewellery across designs, styles and price segments. This launch reinforces the brand’s ongoing expansion across India, backed by its strong focus on craftsmanship, service, and customer trust.
M.P. Ahammed, Chairman – Malabar Group,West Bengal remains a strategically important market for Malabar Gold & Diamonds. The trust and patronage we have consistently received from customers in the region reinforce our commitment to invest further and strengthen our presence. The launch of our new showrooms is a testament to our focus on expanding access to world-class jewellery while upholding our values of transparency, superior quality, and best-in-class services.
Rukmini Maitra said Malabar Gold & Diamonds has always stood for trust, craftsmanship, and meaningful customer experience. I am delighted to be part of this milestone as the brand brings a variety of world-class jewellery closer to customers in these two new locations. It reflects Malabar’s commitment to excellence and its deep connection with the people of Bengal.
Brand Ambassador, Malabar Gold & Diamonds
As a part of the launch celebrations, customers can avail up to 30% off on making charges of Gold, Uncut and Gemstone jewellery, and up to 30% off on Diamond value. These offers are valid upto 18th January, 2026.
Designed with elegant interiors and supported by a highly trained team of jewellery experts, the showrooms offer customers a seamless and comfortable shopping experience with spacious, thoughtfully planned layouts. This dual-showroom launch underscores Malabar Gold & Diamonds’ vision of becoming the world’s most preferred jeweller, bringing together traditional craftsmanship and modern innovation to deliver a refined jewellery-buying experience.
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