Limelight Diamonds, India’s largest lab grown diamond brand, is thrilled to open its first store in Prayagraj and 31^st across India. The new store signifies the rapid expansion of the Brand’s retail footprint as it strengthens the Brand’s presence in its prominent market. The store was inaugurated by popular Bollywood Actress, Richa Chadha who added a touch of glamour and charm to the occasion alongside the vibrant presence of the Brand’s Co-Founder, Mr. Nirav Bhatt along with regional partner, Mr. Pankaj Singh.

Lavishly spread across an area of 1300 sq. ft., the new store boasts an exquisite collection of solitaire necklaces, bracelets, rings and earrings that perfectly blend new-age technology and traditional fine jewellery, establishing itself as the ultimate solitaire destination. In the last two years, the Brand has seen rapid growth and has the widest reach in the country for LGD jewellery with a presence across 35+ cities including Mumbai, Kolkata, Delhi, Jaipur, Varanasi, Hyderabad, Rajkot, Bangalore, Chennai etc with 30+ stores and 40+ shop-in-shops.

Admiring the Brand’s collection, popular Bollywood Actress, Richa Chadha said, “I am simply in awe of the store and the concept of lab grown diamonds. They are made in India and I think every Indian woman will take pride in wearing these diamonds. The best part of the Brand is their USP in solitaire-based designs. Their solitaire range is classy, bold and elegant with modern designs crafted using the latest technology. Plus, their practical price points make them widely accessible. They are truly a bigger and bolder upgrade. I congratulate team Limelight for bringing this interesting concept of lab grown diamonds and wish them the very best.”

The store’s retail design seamlessly reflects the brand’s ethos of elegance, modernity, sustainability, and luxury. Inside, the brand illustrates a clean and minimalistic decor that radiates the beauty of their lab grown diamond jewellery. Shoppers will enjoy an immersive experience, with a never-seen-before range of solitaire designs that are not only beautiful & elegant but also wearable. Additionally, the Brand’s customer services include design customisation, lifetime buyback, and a 100% exchange guarantee along with value-protected complementary jewellery insurance and more, which further instils trust and confidence in the consumers visiting the store.

Expressing her excitement, Pooja Sheth Madhavan, Founder & MD of Limelight Diamonds says, “Having received such fantastic customer response for our brand, it brings me great joy and pride to open up our latest store in Prayagraj. Known for its rich culture and spiritual significance, it is one of the major pilgrimage destinations that has also seen a significant infrastructure growth recently. This unique fusion of tradition and modern progress makes it an ideal location to establish our presence, aligning perfectly with Limelight’s vision of combining tradition with modern luxury. Like all other cities, we hope to garner just as much appreciation for the premium quality, make and designs of our jewellery from our customers here as well. The cherry on the top is the affordable price points, of course!”

Speaking of the growth in LGD industry she further adds, “The LGD industry in India is seeing a 15-20% year on year growth owing to rising acceptance of the product amongst consumers. Awareness of the LGDs has significantly increased & almost every customer walking into our store is aware that lab diamonds are absolutely real as they are also made of carbon & identical to mined diamonds. Given that they are the same but LGDs are more affordable as they save up on the heavy mining costs that are incurred in natural ones, consumers are considering upgrading their jewellery experience with lab grown diamonds. Maintaining the same budgets, LGDs serve as the perfect upgrade for all the people who would love to move from small diamond studded jewellery to solitaires as well as who choose to spend their money wisely. Over and above, buyback and exchange opportunities by brands like Limelight ensure that the value of the branded product is locked and protected to enjoy their bling and at the same time, be conscious of their choice.”

The growing awareness and acceptance of lab grown diamonds is undoubtedly disrupting the traditional gem and jewellery industry. With the recent entry of the Tata Group into the lab grown diamond space, consumer confidence in these sustainable and ethical alternatives has received a significant boost.

Furthermore, lab grown diamond jewellery brands are now offering attractive buyback and exchange schemes, reinforcing trust and driving consumer adoption. Today, lab grown diamonds account for an estimated 20% of the global gem and jewellery market, and India is experiencing an impressive 15% annual growth in this sector.

The strength of the Brand is not only validated in the store presence across the country but also reflected in the consumer pick-up and response in sales. The branded sales have tripled year on year resulting in a boost in the Company’s confidence to directly engage with customers and expand its retail presence. With the growing market presence, the Brand continues to strengthen its customer base, offering them an exquisite range of never-seen-before solitaire diamond jewellery.

As Bengal ushers in the Bengali New Year with vibrant traditions and heartfelt celebrations; Kalyan Jewellers invites customers to mark the occasion with timeless jewellery, meaningful gifting, and festive savings. Inspired by the festive spirit of Poila Boishakh, the brand brings focus to a thoughtfully curated selection of handcrafted gold jewellery pieces that celebrate Bengal’s timeless artistry while resonating with the tastes of the modern-day wearer.

Perfectly suited for the festivities, the collection features intricately designed pieces that echo Bengal’s rich artistic legacy. From the bold elegance of the bala and the ornate komor bandhani to layered lahara haars embedded with guineas and the jui bangles, each design reflects cultural depth and festive spirit. Styled with the quintessential red-and-white garod saree these 22KT gold pieces are ideal for festive rituals, family gatherings, and heartfelt gifting — bringing to life the essence of tradition and celebration with a distinctly Bengali soul.

To make the celebrations even more rewarding, Kalyan Jewellers is offering a flat 50% off on making charges* across a wide range of jewellery. This limited-time offer brings customers the opportunity to invest in heirloom-worthy pieces while enjoying unmatched value. With every purchase, customers also benefit from Kalyan Jewellers’ signature 4-Level Assurance Certificate, which guarantees purity certification, lifetime maintenance, transparent product details, and assured buy-back and exchange options — reinforcing the brand’s commitment to trust, quality, and long-term relationships.

Adding to the festive cheer, Kalyan Jewellers has launched a soulful digital film featuring brand ambassador Ritabhari Chakraborty, capturing the essence of Poila Boishakh through the age-old art of Kabi Gaan — a poetic exchange between a couple. Set against a culturally rich backdrop, the film portrays a heartfelt bond that culminates in the husband gifting his wife a timeless piece of jewellery — a symbol of love, appreciation, and celebration. Blending nostalgia with contemporary storytelling, the film beautifully reflects the brand’s ethos of celebrating life’s meaningful moments through jewellery.

This Poila Boishakh, celebrate tradition, connection, and craftsmanship with Kalyan Jewellers — where every piece tells a story of elegance and enduring emotion.

Bhima Jewels has unveiled its latest brand campaign, ‘Bangaram Ante Bhima’—a heartfelt tribute to the cultural heritage of Andhra Pradesh and Telangana and the timeless emotional connection these regions share with gold.

The campaign, which translates to “If it’s gold, it’s Bhima,” draws inspiration from the Telugu word ‘Bangaram’, which not only means gold, but is also used as an affectionate term for someone deeply cherished. Through this poetic duality, Bhima Jewels celebrates both the precious metal and the women who light up homes with their presence and love.

Fronted by Tollywood superstar Ram Charan, the campaign positions Bhima as the gold brand that truly understands the heart of Telugu culture.

Abhishek Bindumadhav, Managing Director of Bhima Jewels, shared his vision behind the campaign: “Bangaram Ante Bhima is more than just a campaign—it’s a grand celebration of Andhra Pradesh and Telangana’s enduring love for gold. And at the center of it all is our brand ambassador, Ram Charan. From the breathtaking jewellery to the vibrant visuals, everything captures the soul of the region.”

Conceptualized by FCB Ulka, the campaign is steeped in cultural insight and crafted to emotionally connect with audiences across the Telugu-speaking states. It brings together stunning visuals, festive imagery, and traditional motifs that reflect the grandeur and warmth of local celebrations.

The campaign is now live across television, digital, and social media platforms, aiming to deepen Bhima’s resonance with families throughout Andhra Pradesh and Telangana—where gold is not just a symbol of wealth, but a part of life’s most cherished moments.