GlamBuzz
PNGS Unveils ‘Festival of Golden Movements’ Campaign to Celebrate Akshaya Tritiya
Legacy Jeweller Marks the Season with an Emotion-Driven Campaign Featuring Mithila Palkar, Honouring Gold’s Role in Memory, Milestones, and Modern Aspirations
P N Gadgil & Sons (PNGS), one of India’s most celebrated legacy jewellery brands, has launched its new campaign for Akshaya Tritiya—Festival of Golden Movements. Rooted in emotion and tradition, the campaign highlights gold as more than a purchase—it’s a timeless expression of love, pride, and cherished memories.
Featuring brand ambassador Mithila Palkar, the film captures gold’s role in life’s most intimate moments—from a bride’s first heirloom to generational gifts passed down with reverence. With a heartfelt narrative and the tagline “You shine brighter when you’re wrapped in gold,” the campaign reminds viewers that while trends may change, gold remains eternal.
“Gold is never just a transaction, but a turning point,” said Aditya Modak of PNGS. “Every piece of jewellery marks an unforgettable moment. This campaign is about capturing those fleeting seconds that stay with us forever—through gold.”
The initiative comes at a time of robust growth for PNGS. Despite a sharp 25–30% rise in gold prices over the past year, the brand has continued to thrive by balancing legacy with innovation. While demand for traditional, statement pieces like mangalsutras, temple jewellery, and bangles remains strong, PNGS is also seeing rising interest in lightweight, aspirational designs among younger consumers.
This dual-track strategy—serving both heritage and modern tastes—has helped PNGS stay relevant and resilient. With nearly 33 Experience-Oriented Boutiques (EOBs) across India, a strong hybrid retail model, and a growing digital-first presence via WhatsApp engagement, video catalogues, and personalised gifting, the brand is scaling smartly. PNGS aims to expand its footprint further into North and South India, targeting 50+ stores by 2030.
As Akshaya Tritiya ushers in prosperity and new beginnings, the Festival of Golden Movements campaign stands as a tribute to gold’s enduring legacy—and PNGS’ journey of storytelling through jewellery that lasts a lifetime. Link to the campaign: https://www.youtube.com/watch?v=vQmpWhVtN3A
GlamBuzz
Grand Finale of MDJ Couple No.1 (Season 4) presented by Mahabir Danwar Jewellers
Celebrating love and companionship through creativity, challenges, and unforgettable moments.
Mahabir Danwar Jewellers (MDJ) once again celebrated love and togetherness with the grand finale of its flagship contest ‘Couple No. 1 – Season 4’, hosted at Fairfield by Marriott, Kolkata. The glamorous evening marked the culmination of a two-month-long journey filled with creativity, romance, and unforgettable memories.
Following the overwhelming success of Seasons 1, 2, and 3, MDJ launched the fourth season on July 15, 2025, with the vision of rekindling romance and honoring the bond of companionship in a unique, engaging format. Throughout the contest, participating couples took part in a series of exciting challenges that showcased their love, understanding, and commitment. From these rounds, the top 12 couples advanced to the much-awaited grand finale.
The star-studded jury for the evening featured Richa Sharma (Actress & Mrs. India Universe), Naina More (Celebrity Motivational Speaker), Amrita Chattopadhyay (Actress), and Renu Soni (Jewellery Designer, MDJ). The event was graced by the presence of Vijay Soni, Arvind Soni, Sandeep Soni, and Amit Soni, Directors of Mahabir Danwar Jewellers.
Adding to the grandeur, the men flaunted bespoke outfits by Saasya (Official Male Apparel Partner), while the women shone in elegant ensembles by Simaaya (Official Female Apparel Partner). The show was directed by Ushoshi Sen Gupta, Miss Universe India 2010, and conceptualised by San Entertainment, a brand agency specializing in exclusive events.
What made the evening even more special was the lively interaction with the audience. Guests enthusiastically participated in fun segments, engaged with the jury and hosts, and cheered for their favorite couples. The energy of the crowd, filled with laughter, applause, and heartfelt moments, truly transformed the finale into a celebration of togetherness.
Speaking at the finale, Arvind Soni and Sandeep Soni said: “Marriage is not just about finding the right partner, but about becoming one. It’s a journey of love, laughter, and growing together every single day. Couple No. 1 has always been about celebrating love, companionship, and togetherness. Every season brings us closer to the inspiring stories of couples and their unique journeys. This year, we are thrilled to crown our winners with a romantic trip to Bali, a destination that perfectly symbolizes the spirit of love and adventure. For us, love is not just a feeling – it is a celebration to be cherished every single day.”
A special highlight of the evening was the unveiling of ‘Padmavati – The Bridal Jewellery Collection’ by MDJ, designed for the modern bride with a perfect blend of heritage and contemporary elegance. The evening also witnessed the launch of the book “Look Like a Queen, Buy Like a Pro” by Vijay Danwar, unveiled by MLA Vivek Gupta (Jorasanko), adding a meaningful cultural dimension to the celebration.
List of Winners: Couple No 1 (Season 4)
- Navneet & Nidhi Mimani – (Winner)
- Rohit & Aditi Arora – (1st Runner up)
- Shibhashish Ghosh & Priyanka Khandelwal – (2nd Runner up)
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