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Orra Launches New Bridal Designs Under ‘Aekta – The Wedding Collection’

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Luxury diamond jeweller Orra has expanded its bridal portfolio with fresh additions to its signature ‘Aekta – The Wedding Collection’, just in time for the peak wedding season. The new range showcases layered diamond necklaces and gemstone-accented sets, thoughtfully crafted for brides and their families across all key wedding ceremonies—from haldi and mehndi to sangeet and reception.

Inspired by gradient leaf motifs, the collection features elegant designs adorned with green and red gemstones, blending traditional aesthetics with a modern sensibility. It offers a versatile mix of lightweight cocktail pieces and opulent bridal sets, appealing to contemporary bridal tastes.

‘Aekta’ has always celebrated the sacred and joyful journey of Indian weddings,” said Dipu Mehta, Managing Director of Orra Fine Jewellery. “With new designs and exclusive seasonal offers, we’re making this experience even more memorable and accessible for our customers.”

To mark the launch, Orra is offering flat 25% off on the diamond value of select necklaces priced above ₹5 lakh, along with 0% down payment and no-interest EMI options. These offers are valid until June 1.

With 97 stores across 40 cities, Orra continues to be a leading name in bridal diamond jewellery, renowned for its Belgian diamonds, unique 73-facet Crown Star cut, and distinctive multi-centre design approach.

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BrandBuzz

Enchanté by Zen Diamond: A Celebration of Modern Radiance

Zen Diamond unveils a diamond-led collection blending bold craftsmanship, everyday elegance and red-carpet allure

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Jewellery has the ability to define presence—transitioning effortlessly from the boardroom to evening soirées while making a statement that feels instinctive and refined. Enchanté, meaning delightedin French, embodies this philosophy through a curated collection of modern, diamond-led designs created for today’s multifaceted lifestyle.

Designed for those who appreciate elegance with distinction, the collection brings together meticulous craftsmanship and confident forms. Featuring statement rings and bracelets, Enchanté moves seamlessly between professional settings and celebratory occasions. Sophisticated yet expressive, it represents Zen Diamond’s vision of bold diamond artistry crafted for everyday sophistication.

1. Enchanté Serpent’s Gaze Bracelet

This striking serpent-shaped bangle bracelet is fully pavé-set with brilliant-cut diamonds. The intricate design culminates in a sculpted snake’s head, accented with mesmerizing natural green gemstones set in place for the eyes. A bold statement piece, it is perfectly suited for gala dinners, cocktail parties, and sophisticated evening occasions.

2. Enchanté Celestial Burst Earrings

A radiant pair that creates an eye-catching, star like sparkle with every turn, perfect for weddings, receptions, gala nights, and any celebration where you want a bold, luminous statement. This striking set also took centre stage when Jennifer Lopez wore it for her announcement as the Global Ambassador of Zen Diamond, reinforcing its unmistakable glamour and red-carpet appeal.

3. Enchanté Serpent Luxe Ring

Bold and captivating, this ring embodies power and allure with a dazzling touch of sophistication, accented with striking green gemstones set as eyes. Perfect for evening galas, cocktail parties, or moments when you want to make an unforgettable statement.

4. Enchanté Serpentine Dazzle Pendant

The Enchanté Collection reflects refined elegance and enduring allure, designed for life’s most meaningful occasions. Featuring fluid silhouettes that rest gracefully along the neckline, each piece is crafted to shimmer under evening lights and elevate moments of celebration. Perfect for weddings, gala dinners, cocktail soirées, or any occasion that calls for a lasting impression, the collection turns every appearance into an expression of timeless sophistication.

5. Enchanté Spiral Sparkle Cuff Bracelet

This statement cuff showcases a striking four-tier spiral design, meticulously set with rows of radiant round-cut diamonds and highlighted by pointed pear-shaped diamonds. Defined by exceptional white diamond brilliance, it is a dramatic, show-stopping piece—perfect for gala evenings and high-fashion occasions.

Source: Zen Diamond

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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