BrandBuzz
Oropel Presents Sajra – A Fresh Take on Timeless Diamond Jewelry with a Pop of Colour
. Inspired by the spirit of “Kun Faya Kun”, Sajra celebrates optimism, colour and faith, transforming timeless jewellery staples into modern, wearable art.
Mumbai-based luxury jewellery brand Oropel, founded by Neeti Patwa, introduces Sajra, a vibrant collection that reimagines classic diamond jewellery with a refreshing twist of enamel and contemporary design
Each piece in Sajra is handcrafted in 14K gold, set with certified lab-grown or mined diamonds, and elevated with vivid enamel detailing. The collection ranges from ₹25,000 to ₹3,45,000 and offers a wide selection of versatile designs for modern women who want their jewellery to feel personal yet effortless.
Key highlights include bold statement hoops that frame the face with just the right balance of sparkle and colour; finely crafted rings perfect for stacking or solo styling; delicate chain bracelets that double up as everyday essentials or special occasion accents; minimalist drop earrings that are sleek yet striking; and subtle studs that add a playful pop to day-to-night looks.
All pieces can be customised in preferred enamel shades and diamond options, giving buyers the freedom to make each piece truly their own.
“For me, Sajra is the jewelry version of a beautiful part of ‘Kun Faya Kun’ which talks about optimism and faith and its power to replace darkness with colour and freshness,” says Neeti Patwa, Oropel’s Founder. “I wanted to craft jewelry that feels like hope made tangible, blending classic diamonds with vibrant enamel to create pieces that are timeless yet bold, personal yet universal. Wear them, and let your story shine.”
BrandBuzz
Dassani Brothers Unveils ‘Shubh Labh’ Collection Ahead Of Akshay Tritiya 2026, A Fine Blend Of Modern Yet Ethnic
Festive Edit Features Prosperity-Led Motifs, Versatile Designs, and Retailer-Friendly Assortments To Drive Seasonal Demand
Dassani Brothers, a legacy jewellery house known for its exquisite Polki and heritage craftsmanship, has announced the launch of its much-anticipated festive collection, ‘Shubh Labh’, ahead of Akshay Tritiya 2026, one of India’s most significant gold-buying occasions.
Designed for the celebration of prosperity, fortune, and new beginnings, the collection stands out for its strong cultural storytelling and fine taste appeal. Inspired by traditional auspicious symbols such as Shubh and Labh motifs, lotus patterns, and elements associated with wealth and positivity, the collection is the perfect amalgamation of heritage artistry with contemporary wearability, making it just the right choice for today’s evolving consumer tastes.
Strategically crafted and designed for both retail and B2B markets, ‘Shubh Labh’ offers a highly sellable assortment that caters to festive buyers, bridal shoppers, and the gifting segments. The collection strikes the right balance between statement pieces and lighter, versatile jewellery, ensuring wider consumer adoption and faster retail movement during the prime season.
Collection Highlights:
- Intricately handcrafted Polki, Jadau, and diamond jewellery
- Auspicious motifs inspired by prosperity and tradition
- Mix of statement bridal pieces and lightweight festive designs
- Versatile styles suited for both traditional and contemporary wear
- Retailer-friendly range with strong margins and high turnover potential
Commenting on the launch, Amit, Spokesperson, Dassani Brothers, said:
“Akshay Tritiya holds deep cultural and emotional significance for our customers. With the ‘Shubh Labh’ collection, we have thoughtfully combined auspicious symbolism with designs that align with modern preferences. The collection has been created not only to celebrate the spirit of prosperity but also to offer versatile, high-demand pieces that resonate strongly across both consumers and our retail partners.”
With this drop, Dassani Brothers aims to further strengthen its position as a trusted name in festive and bridal jewellery, while enabling its retail partners to capitalize on heightened seasonal demand. Backed by strong design sensibilities and a deep understanding of market trends, the brand expects the collection to witness robust traction across key markets.
The ‘Shubh Labh’ collection is now available for viewing and orders across Dassani Brothers showrooms and leading partner outlets nationwide.
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