We’ve all been there — scrolling through social media, spotting a stunning design, and thinking, “This is amazing, I could do something with this.” Maybe you even screenshot it for later. That moment of admiration is totally normal, and yes, it’s how creativity often works — one spark leads to another.

But here’s the tricky part: when does inspiration cross the line into imitation? There’s a difference between being creatively influenced and replicating someone else’s hard work. The quote “imitation is the sincerest form of flattery” may sound nice, but in design, it’s also a fast track to losing your credibility.

This issue is especially relevant in the Indian jewellery market, a diverse ecosystem that includes couture artisans, mass-market retailers, and indie designers — all coexisting alongside a booming imitation market. When original designs are copied and mass-produced, it damages the brand identity of the creator, dilutes the uniqueness of their work, and erodes the value of true craftsmanship.

Being inspired is natural — but respecting originality is essential.

Let us have a look at what ace Jewellery Designers/ Brands from the industry have to say about Plagiarsim & Inspiration in jewellery designs:

Avama Jewellers

Abhishek Kajaria, Founder and Owner

1. How do you identify and cultivate your Unique Selling Proposition (USP) as a jewelry designer in a market full of competition?

At our luxury jewelry brand, our Unique Selling Proposition (USP) is rooted in innovative craftsmanship, attention to detail, and a deep understanding of our clients’ desires. We push the boundaries of design while staying true to our brand’s aesthetic..

 2. What steps can designers take to ensure they are drawing from a broad range of influences rather than just one or two sources, in order to create more original and diverse designs?

To create original and diverse designs, we encourage our designers to draw inspiration from various sources, including art, architecture, nature, and cultural heritage. We also foster a culture of collaboration and knowledge sharing among our team members, which helps to stimulate creativity and innovation.

3. What to do if your jewellery design is being copied? What are the legal implications to such plagiarism?

If we find our jewelry design is being copied, we promptly protect our rights by sending a cease-and-desist notice, seeking legal advice, or taking other actions to stop the infringement.

 4. In your experience, how does acknowledging the influence of other designers in your work contribute to your growth as a designer, and how do you ensure that your own originality still shines through?

Recognizing the influence of other designers is vital for our growth. By acknowledging their contributions, we can learn from their experiences and create something original. We maintain our uniqueness by staying true to our brand’s vision and aesthetic.

    Mahabir Danwar Jewellers – Vijay Soni, Director

1. How do you identify and cultivate your Unique Selling Proposition (USP) as a jewelry designer in a market full of competition?

 At Mahabir Danwar Jewellers, our USP lies in the fusion of heritage craftsmanship, innovative design, and exclusivity. We stay true to our brand ethos—blending timeless elegance with modern creativity. Through research, trend awareness, and our signature design language, we ensure every collection tells a unique story and evokes a personal connection, setting us apart in a crowded market.

• What steps can designers take to ensure they are drawing from a broad range of influences to create original and diverse designs?

 Originality comes from exploring beyond the obvious. Designers should:

 • Draw from varied sources like architecture, nature, and fine arts
 • Study global and historical craftsmanship
 • Experiment with new materials and techniques
 • Avoid trend-chasing and focus on building a personal voice
 By broadening their creative lens, designers can avoid unintentional imitation and develop truly distinct designs.

• What to do if your jewelry design is being copied? What are the legal implications of such plagiarism?

 To protect designs:

 • Register copyrights, trademarks, or design patents
 • Take legal action, such as sending cease-and-desist notices
 • Document the design process for proof of originality
 • Raise awareness through industry platforms
 Proactive protection is key to preserving exclusivity and creative ownership.

• How does acknowledging the influence of other designers help your growth while maintaining originality?

 Acknowledging others’ work promotes learning and innovation. However, we ensure originality by:

 • Using inspiration as a base, not a blueprint
 • Infusing personal storytelling and brand identity
 • Innovating through design, materials, and craftsmanship
 • Continuously evolving our creative voice
 Respecting influence while transforming it ensures our work stays authentic and uniquely ours.

Neeta Boochra Jewellery

Neeta Boochra, Founder

1)What steps can designers take to ensure they are drawing from a broad range of influences rather than just one or two sources, in order to create more original and diverse designs?

Indian jewellery designers have access to a vast and layered cultural heritage, but relying too heavily on a few well-known motifs (like Mughal, temple, or tribal jewellery) can limit innovation. To ensure originality and a broader creative palette, Indian designers can take the following India-specific steps to diversify their influences and evolve their design language:

Explore Regional Diversity: Study lesser-known jewellery traditions from Northeast India, tribal areas, and rural crafts like Dokra, Bastar, or Manipuri designs.

Blend Tradition with Contemporary Indian Art: Take inspiration from modern Indian artists, textile patterns, or architectural forms like stepwells or temple carvings.

Use Indian Literature & Philosophy: Draw abstract concepts from epics, folktales, and philosophies (Hindu, Buddhist, Sufi) to deepen your narrative.

Tap into Natural and Urban Landscapes: Let India’s diverse geography and cityscapes inspire shapes, textures, and forms.

Reimagine Obscure Historical Styles: Revive and reinterpret jewellery from lesser-known dynasties or rare styles like Chettinad or Satavahana-era adornments.

Collaborate Across Crafts: Work with artisans from weaving, embroidery, pottery, or painting to bring fresh perspectives and techniques.

2.            What to do if your jewellery design is being copied? What are the legal implications to such plagiarism?

If your jewellery design is being copied in India, you do have legal recourse, though the process depends on how you’ve protected your design. Here’s what you can do, along with the relevant legal implications under Indian law:

Collect Evidence

• Gather proof of your original design: sketches, CAD files, timestamps, emails, product photos, and public release dates.
• Take screenshots and purchase records of the copied designs for comparison.

Send a Legal Notice

• Through a lawyer, send a cease and desist notice to the infringing party demanding they stop production/sale immediately.

Take Civil or Criminal Action

• Civil remedies: You can seek injunctions, monetary damages, and destruction of copied goods.

3.            In your experience, how does acknowledging the influence of other designers in your work contribute to your growth as a designer, and how do you ensure that your own originality still shines through?

Acknowledging the influence of other designers is not only a mark of integrity but also a powerful tool for personal growth

Promotes Humility and Learning: Recognizing others’ impact keeps you open to learning. It reminds you that design is a dialogue, not a solo performance.

Builds Deeper Understanding: When you consciously study and credit a designer’s work, you often uncover why it resonates with you—materials, philosophy, structure—helping you better refine your own preferences and style.