National News
Mavitrra Unveils Revamped Website to Elevate the Online Fine Jewellery Experience
The new platform blends modern aesthetics with craftsmanship, offering seamless browsing, transparency, and enhanced customer engagement.
Mavitrra, a bespoke diamond jewellery brand known for its elegance, individuality, and fine craftsmanship, has unveiled its newly revamped website, marking a significant milestone in the brand’s digital journey. The redesign reflects Mavitrra’s evolution as a modern jewellery brand while responding to the growing demand for seamless, immersive, and trustworthy online shopping experiences.
As customer expectations around digital discovery and storytelling continue to rise, Mavitrra undertook the website revamp to ensure its online presence mirrors the scale, maturity, and aesthetic sensibility of the brand today. The new platform has been designed to offer an intuitive, refined, and elevated browsing experience that aligns with Mavitrra’s contemporary design ethos and artisanal excellence.

The updated website reflects Mavitrra’s design philosophy minimal yet refined, modern yet rooted in craftsmanship through clean layouts, rich visuals, and thoughtful storytelling that highlight the brand’s attention to detail and material quality. Key upgrades include a faster, more intuitive interface, enhanced product imagery, detailed descriptions, a smoother checkout, and mobile optimisation.
Designed to mirror the confidence of an in-store experience, the platform offers high-quality visuals, transparent pricing, and clear product information, enabling customers to make informed purchase decisions with ease.

Commenting on the launch, Bindu Sharma, Founder & Creative Director, Mavitrra said,
“At Mavitrra, we believe that jewellery is deeply personal, and our digital experience should reflect that emotion. The updated website is a natural extension of our brand designed to be elegant, intuitive, and transparent. It allows our customers to experience Mavitrra’s craftsmanship and design philosophy with greater ease and confidence.”
The new digital platform also plays a critical role in Mavitrra’s direct-to-consumer and omnichannel growth strategy, enabling deeper customer engagement and ensuring a consistent brand experience across online and offline touchpoints.
The updated website is a foundational step in Mavitrra’s long-term digital roadmap. It positions the brand to scale its online presence, introduce new collections seamlessly, and leverage data-driven insights to further enhance customer engagement, supporting Mavitrra’s vision of building a future-ready, customer-first jewellery brand.
This launch further strengthens Mavitrra’s position as a trusted name in bespoke bridal jewellery, offering creations that celebrate not just beauty, but meaning, memory, and legacy.
News Source: Mavitrra
National News
Augmont-NSE Partnership Drives Strong Start for India’s Gold EGR Market, with Over 1,60,357 Units Traded in First Few Hours
Electronic Gold Receipts segment witnesses active two-way trading on day one, with 1,60,375 units traded, representing approximately 6 kg of gold and a traded value of ₹23.34 crore as of 04:25 PM
India’s gold market took an important step towards greater integration with the commencement of live trading in the Electronic Gold Receipts (EGR) segment on the National Stock Exchange of India (NSE) today. Enabled through the collaboration between NSE and Augmont Enterprises Limited, the launch brings together NSE’s regulated exchange infrastructure and Augmont’s integrated physical gold ecosystem, creating a new avenue for investors to trade physically backed gold.
On its opening day, the EGR segment witnessed active two-way trading, with 1,60,357 units traded by approximately 04:25 PM, representing around 6 kg of gold. The trading activity translated into a cumulative traded value of approximately Rs.23.34 crore during the first session. The segment also demonstrated orderly price discovery, with prices remaining within a narrow intraday range of Rs.1,450.50 to Rs.1,460.00. The bid-ask spread remained between Rs.0.50 and Rs.1.00, indicating continuous two-way quotations and an active order book.
Each EGR represents 100 mg of physical gold, with the underlying gold held in SEBI-regulated vaults. Investors can buy and sell EGRs through their demat accounts on the exchange, while retaining the option of converting their holdings into physical gold, subject to the applicable framework. The segment follows a T+1 settlement cycle, under which trades executed on a particular day are settled on the next business day, facilitating the transfer of securities and funds through the exchange’s regulated clearing and settlement mechanism.
Under the strategic collaboration, Augmont serves as a key physical gold and infrastructure partner for NSE’s EGR segment, supporting the creation, vaulting, redemption and liquidity ecosystem. The gold backing the EGRs is sourced through Augmont’s integrated refining infrastructure, bringing together physical gold processing and exchange-based trading within a regulated framework.
The commencement of live trading marks an important step towards building a more transparent and accessible gold market in India. By enabling standardised gold to be traded through an exchange-based mechanism, EGRs have the potential to strengthen price discovery, improve market participation and create a more integrated ecosystem for physical gold.
Ketan Kothari, Whole-time Director, Augmont Enterprises Limited, said:

“The commencement of EGR trading marks the transition of our collaboration with NSE from building the underlying infrastructure to enabling a live, exchange-traded gold market. The day-one trading activity, continuous two-way quotations and orderly price discovery are important initial milestones for a new market segment.
At Augmont, we have brought together our refining capabilities and physical gold infrastructure to support the creation, vaulting and redemption of EGRs. We believe this initiative can play an important role in making physical gold more accessible, transparent and integrated with India’s formal financial ecosystem. Our focus remains on strengthening the ecosystem and supporting its wider adoption among investors, brokers and other market participants.“
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