DiamondBuzz
Malabar Group Announces Scholarships for Over 3,900 Girl Students, Reinforces its Vision for Women Empowerment
Malabar Group, a leading Indian business conglomerate and the parent company of Malabar Gold & Diamonds, announced its Educational Scholarships for girl students in Telangana for the 2024–2025 academic year.
The announcement was made during an event at The Telangana State IAS Officers Institute in Somajiguda, Hyderabad. This announcement marks a significant milestone in the Group’s flagship CSR initiative, the Malabar Scholarship Programme, which underscores its commitment to supporting girls’ education. The event was inaugurated by Smt. D Anasuya Seethakka Garu, Minister for Panchayat Raj & Rural Development (including Rural Water Supply), Women & Child Welfare, Government of Telangana. The Group’s top leadership, including, Mr Asher O, MD – India Operations – Malabar Group, Mr. Siraj PK, Retail Head – Rest of India – Malabar Gold & Diamonds, Mr. Mohammed Shareej K, Zonal Head, Malabar Gold & Diamonds, Mr. Shanib K, Zonal Head, Malabar Gold & Diamonds were also present at the event along with other management team members of Malabar Gold & Diamonds, customers, well-wishers and students. This year, the scholarship program in India has earmarked a budget of ₹16 crore to support the education of over 21,000 girl students. In Telangana, a total of ₹3.14 crore has been allocated to assist the education of more than 3,900 girl students across 116 colleges in the state.
Since its inception, Malabar Group has demonstrated a strong commitment to inclusive growth through its social welfare activities. In 1999, the Malabar Charitable Trust (MCT) was created to structure and expand these efforts. The group allocates 5% of its profits to CSR initiatives, which span education, healthcare, environmental sustainability, and poverty alleviation, focusing on empowering marginalized communities.
The Malabar National Scholarship Programme, launched in 2007, is a flagship initiative under its CSR framework. To date, over ₹60 crore has been contributed to support the programme, providing financial aid to more than 95,000 girl students across India & over ₹13.74 crore has been contributed to the support of more than 22,400 girl students in Telangana State. By focusing on girls’ education, Malabar Group aims to uplift not just individuals but entire communities, ensuring future generations are equipped with the tools for social and economic progress.
In addition to the scholarship programme, the Malabar Group’s Hunger-Free World Project provides nutritious meals to the underprivileged across the country. Supported by a strong network of volunteers and partnerships with local NGOs, the initiative is committed to eradicating hunger and ensuring food security for all. Currently, over 60,000 food packets are distributed daily in 81 cities across 17 states in India. Additionally, 10,000 food packets are provided every day to school students in Zambia. Malabar Group aims to scale the project to serve 100,000 people daily at 200 centres. The Hunger-Free World Project is being implemented in collaboration with Thanal, a voluntary organisation, which is active in social service.
The Malabar Group has also launched the Grandma Home project, which provides free, fully equipped accommodation for destitute women, offering them protection and care. Currently, homes are operational in Hyderabad and Bengaluru, with plans to expand to major cities in Kerala, as well as Chennai, Kolkata, Delhi, and Mumbai.
We have also established 581 micro-learning centers across 12 states, dedicated to educating dropout students. To date, we have supported over 25,800 students.
The Group’s CSR initiatives aimed at uplifting marginalized communities include medical aid for the underprivileged, support for housing construction, and financial assistance for the marriages of women in need. To date, the Malabar Group has invested over ₹282.29 crore in various social responsibility projects, reflecting its commitment to sustainable development.
Malabar Group’s continued focus on impactful initiatives such as education and hunger relief exemplifies the company’s belief that sustainable growth is only possible when communities are empowered and supported in every way possible. This dedication will remain at the heart of all future endeavours as the Group continues to expand both its business and social responsibilities.

Speaking about the initiative, MP Ahammed, Chairman, of Malabar Group, said, “Education is the most powerful tool to change the world. Our scholarship programme is a direct reflection of Malabar Group’s deep-rooted belief that education unlocks opportunities and transforms lives. We are committed to removing barriers for young girls so they can fulfil their educational aspirations and contribute meaningfully to society.”
BrandBuzz
De Beers Group Rewrites the Diamond Story with ‘Intention Pendants’ for the Woman Who Chooses Herself
Where natural diamonds become expressions of intent for women shaping their own path
De Beers Group taps into the modern ritual of intention-setting with the launch of ‘The Intention Pendant’ collection, where natural diamonds become intimate expressions of purpose and personal power. Designed for the woman who marks her milestones quietly yet deliberately, the high-glamour collection reflects a new language of self-gifting rooted in meaning, emotion, and self-belief. The launch speaks to a wider cultural shift, one where success is defined internally and luxury becomes a deeply personal signature.
For Gen Z and millennials, practices like manifestation, vision boarding, and ‘scripting dreams’ are no longer trends; they are core lifestyle rituals. Intention-setting has become a daily act of self-empowerment. De Beers Group captures this sentiment through a personal campaign narrative that features a young woman crafting a vision board and reconnecting with her inner clarity, with the pendant serving as her constant companion through quiet moments and self-discovery.

“Women today are choosing to celebrate themselves through everyday intentions. The Intention Pendants draw from the extraordinary legacy of natural diamonds while honouring this cultural shift,” said Toranj Mehta, Vice President of Marketing, De Beers Group India. “Rooted in the extraordinary legacy of natural diamonds, this collection reflects a shift toward jewellery as a personal marker of growth. Each piece serves as a quiet reminder a woman wears for herself, honouring her inner resolve and the promises she makes to her future.”
The launch is supported by a comprehensive 360° campaign designed to inspire and engage across print, television, radio, cinema, outdoor, digital, and social media outreach. Leading Bollywood and sports icons including Tamannaah Bhatia, Athiya Shetty and Sania Mirza have created and shared their personal vision boards while wearing the pendants, amplifying authenticity and aspiration.
Each Intention Pendant features a natural diamond, formed over billions of years and shaped patiently by nature, carrying a sense of timeless continuity into the present. Refined through the forces of time, it stands as a lasting symbol of resilience and brilliance. Inspired by celestial forms and personal energy, the design brings this journey from nature’s heart to hers into a modern, wearable expression. Worn close to the heart, the pendant becomes a personal touchstone, subtly manifesting her best life while reflecting her intentions, inner strength, and the journey she continues to shape.
The Intention Pendant collection builds on De Beers’ global focus on self-gifting as an evolving expression of self-love. Across markets, natural diamonds are increasingly chosen to mark independent decisions, personal milestones, and moments of inner transformation, signalling a move beyond traditional gifting toward jewellery that reflects individuality and purpose.
Launching ahead of the year-end period of reflection, the collection aligns naturally with a season devoted to renewal, clarity, and intention. The Intention Pendant emerges not as a statement piece, but as a personal symbol, one that accompanies a woman quietly as she defines success on her own terms.
‘The Intention Pendant Collection’, serves as a reminder of one’s potential through the timeless beauty of a natural diamond and personal expression. De Beers invites you to connect with cosmic energy, flowing from nature’s core to your own.
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