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Malabar Gold & Diamonds opens its showroom at Vaishali Enclave, Pitampura Inaugurated By Bollywood Star Anil Kapoor

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Malabar Gold & Diamonds, the and the world’s fifth largest jewellery chain, has opened its showroom at Vaishali Enclave, Pitampura, further strengthening its footprint in Delhi. The Pitampura showroom has relocated from NSP to Vaishali Enclave. Spanning across 9,500 sq. ft., the showroom offers a more organized space and improved parking facilities compared to before. The showroom was inaugurated by renowned Bollywood actor and brand ambassador Anil Kapoor and is designed to deliver a world-class shopping experience, showcasing an exquisite range of jewellery in diverse designs and styles. The Pitampura showroom was inaugurated by Anil Kapoor, alongside O Asher, Managing Director of India Operations, P.K. Siraj, Head – Retail Operations (Rest of India), N.K. Jishad, Regional Head – North and management team members of Malabar Gold & Diamonds, valued customers and well-wishers. The showroom reinforces the brand’s strategic presence in Pitampura Delhi, strengthening its foothold in a key market and deepening its connection with local customers.

Speaking on the occasion, M P Ahammad, Chairman of Malabar Group, said, “Our showroom at Vaishali Enclave, Pitampura, marks a significant milestone in our journey of growth and commitment to excellence. It reaffirms our promise to offer customers the finest jewellery and an exceptional shopping experience, while staying true to our core values of trust, transparency, and ethical business practices.’’

With its elegant displays and a highly trained team guiding customers to their perfect jewellery, the showroom is designed to offer an exceptional shopping experience, enhanced by spacious interiors and convenient parking facilities. This showroom underscores Malabar Gold & Diamonds’ vision of becoming the world’s most preferred jeweller, combining traditional craftsmanship with modern innovation to create timeless pieces while prioritizing sustainability and societal well-being. Malabar Gold & Diamonds remains steadfast in its commitment to ethical sourcing and responsible business practices. All gold used is hallmarked with HUID, while all diamonds are tested and certified. The brand continues to uphold its strong stance against gold smuggling, tax evasion, and child labour, reinforcing its position as a leader in ethical jewellery retailing. Guided by its core principles known as the Malabar Promises, the brand ensures 100% value on gold and diamond exchanges, transparent pricing, lifetime free maintenance, and responsibly sourced products. Malabar Gold & Diamonds currently has over 410 showrooms in 14 countries. The company spends 5 percent of its profits on various CSR activities.

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Svariya Introduces AYNARA- An Edit Where Blue Meets Mystery and Protection

Svariya Unveils AYNARA, a Contemporary Jewellery Edit Inspired by the Mystery of Blue and the Symbolism of Protection

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Svariya, a premium demi-fine jewellery brand known for creating pieces that blend elegance with meaning has launched a new edit AYNARA– a captivating new jewellery edit inspired by the mystique of blue and the timeless symbolism of protection.

“A little mystery. A little protection. A lot of blue equals to AYNARA. Its brings together jewellery designed for those who believe that what they wear can be more than an accessory. It can carry a feeling, a story and a sense of significance.

Inspired by the symbolism of an eye as a guardian, the collection explores the deeper allure of blue, A colour long associated with calm, intuition, depth and protection. AYNARA translates these ideas into contemporary jewellery design to complement everyday style while carrying a subtle sense of meaning.

At the heart of AYNARA is the idea of quietly protecting your loved ones. Rather than interpreting the evil eye motif literally, Svariya takes a more transparent approach, allowing the essence of the symbol to inspire the collection through colour, form and detailing. This result is a collection that feels mysterious yet modern, meaningful yet effortless.

From jewels that make a subtle statement to jewellery curated for layering and everyday wear, AYNARA embraces blue in its many moods like deep, luminous, understated and jewellery which cannot be jinxed. With September traditionally associated with the blue tones of sapphire, AYNARA arrives as Svariya’s interpretation of the month’s signature colour.

Visshnupriya Singh, CEO, Svariya Jewels Said:

“With AYNARA, we wanted to move beyond the conventional idea of a blue jewellery collection. We wanted to create something that felt like a mood which is mysterious, elegant and quietly protective. The colour blue became our starting point, but the story goes much deeper.

Designed to Be Worn, Felt & Remembered

AYNARA is created for the modern wearer who looks for meaning without compromising on style. Each jewel is designed to transition effortlessly from everyday moments to occasions, making the collection as versatile as it is distinctive.

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