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Madhuri Dixit inaugurates 20000* sqft jewellery shopping destination for PNG Jewellers at Laxmi Road, Pune

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Retail expansion in jewellery aligns with the consumer response in any given market. Phenomenal popularity and product demand call for unprecedented expansion, and one such instance was exhibited by PN Gadgil Jewellers, widely known for its commitment towards excellence across a legacy of 193 years of business and counting, with the launch of a new store besides renovation of its flagship showroom, both at Laxmi Road in Pune, on 23 March, 2025.

Catering to rising demand across all categories of gold, diamond, platinum, and colour gemstone jewellery in the Pune market, the two stores were jointly inaugurated by Bollywood diva Madhuri Dixit in the presence of Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers; Mr. Parag Gadgil, and members of the PNG Jewellers family.  The combined area of the two large-format stores now reach a staggering 20,000 sq. ft.* 

Dr. Saurabh Gadgil, Chairman and Managing director of PNG Jewellers said, “Pune holds a special place in our hearts, as it is where our flagship store continues to stand as an example to our heritage and trust. Now, the brand has a total of 53 stores across the world. As we strive to strengthen our retail network further, this expansion brings us closer to our patrons, ensuring they have convenient access to the finest jewellery, steeped in tradition and craftsmanship. We look forward to serving the people of Pune with the same commitment to quality, craftsmanship, and trust.”

Ushering in a completely modern in-store experience while respecting Maharashtrian tradition, the renovated flagship showroom has been redesigned akin to heritage Wada courtyard houses intrinsic to the state. Exclusively retailing in gold jewellery of Kalkatti, temple, antique, and kundan designs, the flagship showroom specialises in bridal jewellery along with a dedicated wedding lounge replete with private make-up stations to give the brides-to-be the attention they deserve. The new 2-storey showroom, on the other hand, stands tall as a hub of the studded categories including diamond, platinum, uncut, polki, and precious colour gemstone jewellery. The expansion has now diversified the product range of PNG Jewellers by an impressive 30-40%, thus giving buyers across all categories better options for an immersive and satisfying shopping experience.    

Commenting on the continuing legacy of the brand, ambassador and Bollywood superstar Madhuri Dixit said, “It is a privilege to be a part of this historic event with PNG Jewellers, a company known for its excellence and tradition. Their commitment to preserving tradition while embracing modern designs truly sets PNG Jewellers apart. PNG has always stood for trust, tradition, and timeless craftsmanship.”

The new store of PNG Jewellers is located 500 meters away from their flagship store, and has rolled out exclusive offers such as 0% deduction on old gold exchange, up to 40% off on gold jewellery-making charges, and up to 100% off on diamond jewellery-making charges respectively to celebrate the grand inauguration.

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Jewelbox’s ‘Say It With A Diamond’ Campaign Brings 100+ Designs and Special Festive Offers

The Diwali Campaign Showcases 100+ Diamond Jewellery Designs, Special Festive Offers and A Complimentary Gold Coin On Purchases Above Rs 1 Lakh

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Jewelbox marks the festive season with its signature campaign, “Say It With A Diamond”, centred on the idea of expressing love, appreciation and celebration through jewellery. The campaign brings diamonds into the many ways people choose to make their festive moments memorable.

For this Diwali, Jewelbox has introduced an exclusive edit of 100+ jewellery designs, featuring a mix of contemporary styles, statement pieces and versatile classics. The collection reflects the brand’s design-led approach, offering a diverse selection for festive dressing, gifting and personal indulgence.

As part of the campaign, customers can avail 30% OFF on Diamonds and up to 100% OFF on Making Charges, valid from 1st November to 15th November. Additionally, purchases of Rs 1 lakh and above come with a complimentary 0.25 gm gold coin.

With a growing retail presence of 17 stores across 10 cities, alongside its e-commerce platform, Jewelbox makes its festive collection accessible to customers both in-store and online.

With Say It With A Diamond, Jewelbox reinforces its belief that jewellery is more than an accessory – it is a way to celebrate moments, express individuality and create lasting memories.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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