National News
Madhuri Dixit inaugurates 20000* sqft jewellery shopping destination for PNG Jewellers at Laxmi Road, Pune
Retail expansion in jewellery aligns with the consumer response in any given market. Phenomenal popularity and product demand call for unprecedented expansion, and one such instance was exhibited by PN Gadgil Jewellers, widely known for its commitment towards excellence across a legacy of 193 years of business and counting, with the launch of a new store besides renovation of its flagship showroom, both at Laxmi Road in Pune, on 23 March, 2025.
Catering to rising demand across all categories of gold, diamond, platinum, and colour gemstone jewellery in the Pune market, the two stores were jointly inaugurated by Bollywood diva Madhuri Dixit in the presence of Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers; Mr. Parag Gadgil, and members of the PNG Jewellers family. The combined area of the two large-format stores now reach a staggering 20,000 sq. ft.*
Dr. Saurabh Gadgil, Chairman and Managing director of PNG Jewellers said, “Pune holds a special place in our hearts, as it is where our flagship store continues to stand as an example to our heritage and trust. Now, the brand has a total of 53 stores across the world. As we strive to strengthen our retail network further, this expansion brings us closer to our patrons, ensuring they have convenient access to the finest jewellery, steeped in tradition and craftsmanship. We look forward to serving the people of Pune with the same commitment to quality, craftsmanship, and trust.”
Ushering in a completely modern in-store experience while respecting Maharashtrian tradition, the renovated flagship showroom has been redesigned akin to heritage Wada courtyard houses intrinsic to the state. Exclusively retailing in gold jewellery of Kalkatti, temple, antique, and kundan designs, the flagship showroom specialises in bridal jewellery along with a dedicated wedding lounge replete with private make-up stations to give the brides-to-be the attention they deserve. The new 2-storey showroom, on the other hand, stands tall as a hub of the studded categories including diamond, platinum, uncut, polki, and precious colour gemstone jewellery. The expansion has now diversified the product range of PNG Jewellers by an impressive 30-40%, thus giving buyers across all categories better options for an immersive and satisfying shopping experience.
Commenting on the continuing legacy of the brand, ambassador and Bollywood superstar Madhuri Dixit said, “It is a privilege to be a part of this historic event with PNG Jewellers, a company known for its excellence and tradition. Their commitment to preserving tradition while embracing modern designs truly sets PNG Jewellers apart. PNG has always stood for trust, tradition, and timeless craftsmanship.”
The new store of PNG Jewellers is located 500 meters away from their flagship store, and has rolled out exclusive offers such as 0% deduction on old gold exchange, up to 40% off on gold jewellery-making charges, and up to 100% off on diamond jewellery-making charges respectively to celebrate the grand inauguration.
National News
VBJ Brings 126 Years Of Jewellery Legacy To Puducherry With An Exclusive Exhibition
Higher US Treasury Yields, A Stronger Dollar and Expectations Of Further US Federal Reserve Rate Hikes Were Weighing On Gold and Silver.
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, is set to bring its celebrated craftsmanship and heritage to Puducherry with an exclusive jewellery exhibition on 23rd and 24th September at Accord Puducherry, Crystal Hall, No.1, Thilagar Nagar, Ellaipillaichavady, Puducherry. Customers can discover VBJ’s collections at the exhibition, along with a special benefit of Rs 125 extra on the exchange of old gold.The exhibition will remain open from 11 AM to 8 PM on both days.
Curated to offer jewellery connoisseurs an immersive experience, the exhibition will feature an exquisite selection of VBJ’s signature creations across gold, silver, diamonds, platinum, solitaires and precious stones, and an expansive assortment of necklaces, bangles, earrings, rings, chains and gemstone jewellery. From intricately crafted bridal masterpieces and statement jewellery to sophisticated pieces designed for everyday elegance, the showcase will bring together designs that celebrate both timeless artistry and contemporary sensibilities.
Sharing his thoughts on the exhibition, Amarendran Vummidi, Managing Partner, VBJ, said:
“At VBJ, we believe that jewellery is deeply personal. It marks milestones, celebrates relationships and often becomes a cherished part of a family’s story. Through this exhibition, we are delighted to bring our collections closer to customers in Puducherry and offer them the opportunity to discover pieces that resonate with their individual tastes and occasions. We look forward to welcoming customers to an experience that combines choice, craftsmanship and the personalised attention that has always been central to VBJ.”
Jithendra Vummidi, Managing Partner, VBJ, added:
“For 126 years, our journey has been shaped by a deep respect for craftsmanship, and the trust of generations of customers. As a legacy brand, we have remained committed to preserving the artistry that defines our heritage while evolving with changing tastes and aspirations. The Puducherry exhibition is an opportunity to take this legacy closer to our audience and share the distinctive design philosophy that have been integral to us.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
Continuing its growth journey across South India, VBJ is set to unveil its new showroom on Coimbatore’s 100 Ft Road, bringing the brand’s distinctive legacy and craftsmanship to one of the region’s prominent retail destinations.
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