BrandBuzz
Lukson Unveils ‘Winter-Floria, A Lab-Grown Diamond Collection Inspired by the Quiet Magic of Winter Gardens
Lukson, India’s next-generation lab-grown diamond jewellery brand, has unveiled its latest collection, Winter-Floria, a refined celebration of winter’s understated beauty. Designed for everyday elegance, the collection captures delicate blooms that thrive even in the coldest light, translating nature’s resilience into minimalist, contemporary jewellery.
Winter-Floria celebrates the quiet magic of winter gardens where delicate blooms hold their beauty even in the coldest light. Each piece captures a moment of winter bloom, created for women who appreciate subtle colour, gentle sparkle, and nature-inspired elegance.
Crafted in 18K Gold Vermeil and set with IGI-certified lab-grown diamonds, the collection reflects Lukson’s commitment to ethical luxury, transparent pricing, and modern design. From rings and pendants to earrings and bracelets, Winter-Floria offers versatile pieces designed to move effortlessly from day to evening.
Speaking on the launch, Anand Lukhi, Founder & CEO, Lukson, said: “Winter-Floria represents everything Lukson stands for quiet confidence, conscious luxury, and jewellery that fits seamlessly into everyday life. We wanted to create pieces that feel personal and timeless, while staying true to our commitment to ethical, lab-grown diamonds and transparent pricing.”
Vedant Lukhi, Co-founder, Lukson, added: “This collection is inspired by nature’s ability to remain beautiful even in stillness. Winter-Floria is designed for women who appreciate elegance without excess pieces that feel light, meaningful, and effortlessly wearable.”
With Winter-Floria, Lukson continues to redefine fine jewellery for modern India blending design-led minimalism, sustainability, and accessibility, while owning the entire value chain from diamond cultivation to finished jewellery. The Winter-Floria collection is now available online at www.lukson.co, with select styles also launching across Lukson’s growing retail and marketplace partnerships.
BrandBuzz
PNG Jewellers Brings Madhuri Dixit and Ranbir Kapoor Together In Its New Brand Campaign, Unstoppable Legacy
The First TVC Featuring Both Brand Ambassadors Celebrates PNG Jewellers’ Legacy Since 1832, Bringing Together Generations Of Trust As The Festive and Wedding Season Begins.
Madhuri Dixit and Ranbir Kapoor talk about legacy; the audience assumes they mean their own, and the reveal is that they are talking about PNG Jewellers, one of India’s most trusted legacy jewellery brands. That is the idea behind Unstoppable Legacy, the new campaign from PNG Jewellers. It is the first PNG Jewellers TVC to feature the two brand ambassadors, Madhuri Dixit and Ranbir Kapoor, and it goes live today across national television and digital platforms as the festive and wedding season begins.
The film is set backstage at a show. Ranbir opens with, “Hume introduction ki kya zaroorat, hum toh old gold hain” (We need no introduction, we are old gold). Madhuri replies, “Lakhon dilon mein base rehna, koi aasan baat hai kya?” (Is it easy to stay in millions of hearts?) As they speak about winning over every generation and a shine that never fades, one has inherited a legacy, and the other has created her own. The reveal comes on stage: it was about PNG Jewellers all along. The film ends on the line, Unstoppable Legacy.
Speaking on the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said:
“Legacy is earned over generations. PNG Jewellers has built its own since 1832, and families have trusted us with their most important occasions for decades. Madhuri Dixit has created a legacy of her own and Ranbir Kapoor carries one forward, which is why they were the right duo to tell this story as the festive and wedding season begins.”
Hemant Chavaan, Head, Marketing, E-commerce, CRM and CSR, PNG Jewellers, said:
“A legacy brand’s real risk is being admired and not chosen. We wanted a film a younger viewer would share, and her mother would enjoy, with PNG Jewellers earning the last frame. Madhuri Dixit brings the trust families place in us, Ranbir Kapoor brings a new generation, and the reveal shows a brand that has been at this since 1832 and is still moving strong. Unstoppable Legacy is the line we want the brand to carry.”
Madhuri Dixit said:
“Staying in people’s hearts for years is not easy, and the same is true for a brand. PNG Jewellers has done that for generations, and I have been proud to be part of this brand for many years. Shooting this film with Ranbir was great fun, and I hope viewers enjoy the twist.”
Ranbir Kapoor said:
“Legacy comes with responsibility. You respect what came before, and you still make it your own. PNG Jewellers has done that since 1832, which is why joining the family felt right. Working with Madhuri ma’am on this film was a pleasure.”
The film will run on Star Plus, ET Now, Aaj Tak and Republic Bharat, on YouTube, Instagram, Facebook and connected TV, and in PNG Jewellers stores and theatres. The campaign is supported by festive offers on gold and diamond jewellery, available across all stores till 15 November 2026.
Watch the film:
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