BrandBuzz
Lukson Unveils Its Mixed Metal Men’s Collection Ahead of International Men’s Day
Lukson, India’s next-gen lab-grown diamond brand, announces the launch of its Mixed Metal Men’s Collection, introduced ahead of International Men’s Day. Blending 18KT Gold Vermeil with sterling silver, each piece is set with sustainably grown lab diamonds, creating a refined contrast that reflects the duality of the modern man.
Designed with a balance of grit and grace, the collection champions men who lead with both power and purpose. Clean lines, intentional detailing, and everyday versatility shape the aesthetic, offering a contemporary approach to masculine jewellery.

Anand Lukhi, Founder & CEO, Lukson, said, “With this collection, we wanted to create something that speaks to today’s man, someone who is ambitious yet grounded, strong yet self-aware. Mixed metals felt like the perfect language for that balance. Our goal was to design jewellery that feels personal, purposeful, and effortless to wear every day.”
Vedant Lukhi, Co-founder, Lukson, added, “Men’s jewellery is undergoing a quiet but meaningful shift. People are looking for pieces that reflect who they are, not just what they own. This collection is our response to that change. It brings together craftsmanship, conscious luxury and design that feels fresh without losing its timelessness.”

The Mixed Metal Men’s Collection brings together the warmth of gold vermeil and the cool restraint of sterling silver. Each piece is crafted in-house using IGI-certified lab-grown diamonds cultivated through advanced technology, ensuring minimal environmental footprint and complete transparency.
Key Highlights:
- Mixed Metal Design: Harmonious interplay of 18KT Gold Vermeil and sterling silver
- Sustainably Grown Lab Diamonds: Ethically cultivated and chemically identical to mined diamonds
- Versatile Aesthetic: Built for everyday wear across work, travel, and celebrations
- Crafted in India: Designed and produced by skilled Indian artisans within a vertically integrated supply chain
BrandBuzz
Cadbury Silk, GIVA & Blinkit’s “Say it with Silk, Seal it with GIVA” Valentine’s Campaign
A seamless on-ground and quick-commerce collaboration at Phoenix Mall of Asia, Bengaluru turns romance into real-time action.
In a seamless, culture-led Valentine’s activation, Cadbury Silk, GIVA, and Blinkit came together to transform romantic intent into instant action.

At the centre of the campaign was “The YES Button”, an engaging mall installation at Phoenix Mall of Asia, inviting visitors to pause, reflect, and perhaps take the next step in their love story. The activation was amplified through high-impact OOH placements that built intrigue and drove footfall to the experiential zone.

Extending beyond the physical space, the collaboration introduced an exclusive “Yes Kit” available on Blinkit, enabling near-instant delivery of chocolates and jewellery — a timeless gifting duo. By blending on-ground engagement with quick-commerce convenience, the campaign successfully bridged emotion with accessibility, converting cultural buzz into real-time purchases.

From immersive storytelling to seamless digital conversion, the initiative showcased how integrated brand partnerships can create meaningful, moment-driven consumer experiences.
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