BrandBuzz
Kushals Fashion Jewellery Launches Navratri & Durga Puja Jewellery Collections
Designed To Complement The Colours, Rituals and Celebrations Of The Season, The Collections Offer Statement Pieces As Well As Versatile Styles That Seamlessly Transition From Traditional Festivities To Contemporary Festive Dressing.
As the festive season unfolds, Kushals brings the spirit of celebration to life with two specially curated modern jewellery collections inspired by the traditions and aesthetics of Navratri and Durga Puja. Blending Indian craftsmanship with contemporary design sensibilities, the festive edits bring together the grandeur of Kundan and Zircon jewellery for Navratri, and the rich, heritage-inspired appeal of Antique jewellery for Durga Puja.


Designed to complement the colours, rituals and celebrations of the season, the collections offer statement pieces as well as versatile styles that seamlessly transition from traditional festivities to contemporary festive dressing.
Navratri Collection: Kundan & Zircon
The Royal Kundan Set features a handcrafted Kundan choker with intricate gold toned framing, polki inspired stones, deep green emerald-toned drops and subtle Meenakari detailing. The set is complemented by statement chandelier Jhumkas, a matching Maang Tikka, bold Kundan Kadas and textured bangles with red and green bead accents. The pieces pair naturally with embroidered chaniya cholis, Bandhani lehengas and festive silk silhouettes.



For a more contemporary festive look, Zircon set (American Diamond) features layered and choker-style necklaces with pastel blush pink and mint green coloured stones, finished in rose-gold and rhodium tones. Cluster studs, drop earrings, statement Zircon rings and flexible cuffs add high-shine glamour with a modern, versatile appeal. These pieces can be styled with Indo-western ensembles, crop-top and skirt combinations or contemporary Garba-night looks.


The Navratri collection is priced from Rs 1,050 onwards, with key pieces including Kundan Maangtika at Rs 1,050, Finger Rings at Rs 1,200, Kundan Earrings at Rs 3,900, Zircon Necklace Sets at Rs 6,800 and Bangles at Rs 6,600.
Durga Puja Collection: Antique Jewellery


For Durga Puja, Kushals draws from the appeal of Antique jewellery, bringing traditional Indian motifs into festive dressing.
The collection features Antique Gold-finish neckpieces with vintage-inspired textures and intricate motifs including peacocks, floral vines. Accented with pearl, ruby and emerald-green coloured details, the pieces bring a rich traditional character to festive looks. The collection features Kadas, bangle stacks, pearl chokers and statement antique rings.
Designed for the spirit of Puja celebrations, these pieces pair effortlessly with traditional Taant, Garad Bengali sarees, and richly textured festive ensembles, making them suited for occasions from Anjali and Sandhi Puja to family gatherings and festive evenings.
The Durga Puja collection is priced from Rs 1,380 onwards, with key pieces including Antique Bangles at Rs 1,380, Earrings at Rs 1,600 and Necklaces at Rs 3,800.
With these two festive edits, Kushals brings together heritage-inspired jewellery and contemporary fashion, offering versatile pieces that allow consumers to style the season’s celebrations in their own way.
BrandBuzz
GIVA Celebrates The Many Expressions Of Navratri With Its New Campaign, ‘Tyohar Anek, Feeling Ek’
The Campaign Brings Together The Diverse Traditions, Styles and Celebrations Of Navratri, United By One Feeling, The Joy Of Coming Together, Celebrated In Silver
GIVA, India’s fastest growing fine jewellery D2C brand, has launched its latest Navratri campaign, ‘Tyohar Anek, Feeling Ek’, celebrating the many expressions of the festival across India and the shared emotion that brings people together.
Navratri is celebrated differently across regions, communities and cultures. From the energy of garba nights and pandal hopping to dressing up in vibrant chaniya cholis and the timeless elegance of a Laal Paar Shada saree, every celebration has its own rhythm and every tradition its own story. Yet, at the heart of each is the same feeling of joy, togetherness and celebration.
Bringing this thought to life, GIVA’s campaign captures these varied festive moments through the lens of contemporary Indian style and silver jewellery. The campaign showcases how jewellery can seamlessly become part of different traditions and celebrations, whether it is dancing through a garba night, visiting a pandal with family or dressing up for a festive gathering.
At the heart of the campaign is the idea that every occasion deserves a little more sparkle in silver. With its wide range of contemporary silver jewellery, GIVA offers versatile pieces that can complement different festive looks, personal styles and occasions, making silver an easy choice for celebrations big and small.


As a brand that has built a strong connect with consumers through accessible, contemporary and trusted jewellery, GIVA continues to make fine jewellery a part of everyday life as well as special moments. Its silver collections bring together contemporary design, quality and versatility, allowing consumers to celebrate their traditions while expressing their individual style.
Through ‘Tyohar Anek, Feeling Ek’, GIVA celebrates the many ways India celebrates Navratri while highlighting the one feeling that connects them all. This festive season, the brand invites consumers to embrace their traditions, their style and their celebrations, and make every moment a little more special in silver.
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