National News
Kotak, SBI, UTI Mutual Funds halt fresh investments in silver ETFs
In a move reflecting heightened volatility and record-high prices in the silver market, Kotak Mutual Fund, SBI Mutual Fund, and UTI Mutual Fund have temporarily suspended fresh lump sum investments in their Silver Exchange Traded Fund (ETF).The decision comes as silver prices continue to surge globally, prompting fund houses to exercise caution in managing inflows and portfolio allocations. The suspension applies only to lump sum investments — investors can continue to invest via Systematic Investment Plans (SIPs) or through existing holdings.
According to market experts, such temporary halts are a risk management measure rather than a bearish signal on silver. It allows asset managers to balance fund flows, rebalance holdings, and maintain alignment with regulatory and liquidity norms. Mutual fund houses are seeking to ensure portfolio stability and avoid excessive short-term inflows that could distort pricing or liquidity management within their FoFs.
Silver ETFs in 2025 are seeing unprecedented inflows, tripling gold ETF investments as domestic prices surge 53%. Record festive buying, global supply constraints, and strong returns have fueled demand, prompting temporary subscription halts and highlighting silver’s growing role in long-term portfolio diversification.
Passive ETFs have also seen growth, with gold ETFs maintaining momentum and other ETFs rising from about Rs 1,500 crore last month to more than Rs 8000 crore now. Silver ETFs are catching attention too, as some investors are building allocations while others are chasing returns.
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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