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Kisna Diamond and Gold Jewellery breaks Guinness World Records™by organising Kisna Diamond Marathon across 55 Cities

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The Kisna Diamond Marathon, a flagship event of Hari Krishna Exports Pvt Ltd (HK), Run for Swachh Bharat, has been officially honoured with the Guinness World Records™ title for organising the 5 km race simultaneously across 55 cities in India on 28th December 2025. The recognition was formally presented during the felicitation ceremony held on 7th of January, marking a proud milestone for the initiative and its journey of national participation and social responsibility.

Organised by the Kisna Diamond Jewellery, a brand of HK Group, the marathon brought
together runners from metropolitan cities, emerging urban centres, and rural regions, reinforcing the spirit of ‘Swachh Bharat, Swasth Bharat’ through disciplined planning, coordinated execution, and collective public involvement.

The 10th Edition of the Kisna Diamond Marathon recorded participation of over 20,000 runners nationwide, with synchronised flag-offs, uniform race protocols, and structured coordination across all participating locations. The initiative continues to strengthen its purpose of combining fitness with social commitment while supporting cleanliness-focused community initiatives. Gratitude to Participants and Distinguished Dignitaries.

HK Group extends its sincere appreciation to all participants, volunteers, city coordinators,
partner organisations, and support teams whose commitment and coordinated efforts made this landmark achievement possible.HK Group also conveys heartfelt thanks to the distinguished dignitaries, Satyanarayan Choudhary- Joint Commissioner of Police, Dr Bhushan Gagrani- BMC Commissioner (IAS), Anupbhai-BDB President, Mr. Sean Lin-VP Debeers Group, Dr. Kailas Shinde-NAVI Mumbai Municipal Corporation Commissioner (IAS), Russell Mehta- Rosy Blue, Dineshbhai Lakhani- Kiran Gems, and other dignitaries from the gems and jewellery industry.

Ghanshyambhai Dholakia shared his reflections- Inspired by Hon’ble Prime Minister Shri Narendra Modi’s Swachh Bharat Mission, I took the initiative to launch the Kisna Diamond Marathon in 2016 with just 350 participants. Today, it spans across  55 cities, honouring winners with natural diamonds. When Shri  Prime Minister Narendra Modi learns that a Guinness World Record has emerged from our country, that too by HK, it will be a proud moment for the nation.”

Rooted in the values of discipline, unity, and social contribution, the Kisna Diamond
Marathon continues to evolve as apurposeful national platform that encourages fitness,
awareness, and community participation while strengthening its alignment with the spirit
of a cleaner and healthier India.





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National News

IAGES Accredited Partner Directory Brings Verified Gold Businesses Together on One Trusted Platform

Hosting More than 700 Accredited Outlets Across 200+ cities, the IAGES Directory Serves as a Bridge Between Consumers Seeking Trustworthy Gold Transactions and Accredited businesses

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The Accredited Partner Directory launched by the Indian Association for Gold Excellence and Standards (IAGES) in November, 2025 has gained significant momentum among consumers and gold businesses since its inception. This one-stop digital platform now hosts a growing network of over 700 IAGES partner outlets across 200 cities, allowing consumers to find verified, trusted jewellers nearest to them before they step out to buy or exchange gold.

An IAGES verified business follows a stringent code of conduct that mandates accountability, responsibility and ethical conduct across its entire value chain. IAGES’ Accredited Partner Directory offers consumers trust, confidence and peace of mind, allowing them to explore and choose these verified, third-party assessed gold jewellers nearest to them either by brand name, location, or category.

The accredited entities appearing in the directory include strong national, regional and city-based large, medium and small retailers. The directory not only includes verified gold jewellers, but also lists gold refiners, bullion traders, manufacturers and assaying and hallmarking centres and digital gold retailers.

Kaushlendra Sinha, CEO, IAGES, said:

“The growing list of partners in the IAGES Accredited Partner Directory reflects the gold industry’s readiness to adopt transparent and compliant business practices, building consumer confidence and trust while slowly formalising the gold ecosystem in India. We invite all gold businesses to come forward and join the movement to transform India’s gold industry, one accreditation at a time!”

IAGES is currently running a consumer awareness campaign – ‘Before you exchange or buy gold #PehlaCheckIAGES’ to spread the word about the importance of buying gold only from a verified, credible retailer. The successful campaign has reached 50 million+ consumers through online and offline mediums, while the IAGES website is seeing massive hits every day as consumers check the directory to verify a gold business.


Sumeet Deoda, Vice President – Marketing and Communication, IAGES said:

“Clearly, the IAGES Accredited Partner Directory has been much anticipated by consumers, gold jewellers and gold business entities alike! We are happy to finally share this growing database with the world even as we continue to work towards our goal of changing the gold-buying mindset in India as the first, crucial step towards formalising the industry,”

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