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KISNA Appoints Rajeev Toshniwal as Chief Financial Officer as Brand Scales Retail Presence Across Bharat

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KISNA Diamond and Gold Jewellery, the flagship brand of the Hari Krishna Group, has announced the appointment of Rajeev Toshniwal as Chief Financial Officer (CFO), strengthening its leadership team at a time when the brand is accelerating retail expansion and deepening its omnichannel presence across India.

In his role, Toshniwal will oversee KISNA’s finance, strategy, compliance and governance functions, working closely with the leadership team to support disciplined growth, enhance operational efficiencies, and strengthen financial systems as the brand continues to scale nationally.

Toshniwal brings over two decades of experience across retail, FMCG and apparel businesses. A Chartered Accountant and Company Secretary, he has held senior finance leadership roles across organisations including Noble Group SA, Think9 Consumer, Raymond Limited and the Future Group, with extensive experience in managing large, multi-location retail networks, improving store-level profitability, and strengthening governance frameworks.

The appointment comes as KISNA continues to expand its footprint through an asset-light retail model, with strong momentum across franchise and shop-in-shop formats, particularly in Tier 2, Tier 3 and emerging markets. The brand has also strengthened its omnichannel capabilities, integrating digital discovery with offline inventory and fulfillment to drive assisted commerce and improve store-level conversions. Alongside expansion, KISNA remains focused on design-led innovation, accessible diamond jewellery, and transparent customer policies that reinforce long-term trust.

Commenting on the appointment, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group and KISNA Diamond and Gold Jewellery, said, “As KISNA continues to scale its retail presence across the country, building a strong and experienced leadership team is critical. Toshniwal’s deep understanding of retail finance and governance will add significant strength to our leadership bench and support the brand’s long-term growth vision.”

Parag Shah, CEO, KISNA Diamond and Gold Jewellery, added, “KISNA is at an important inflection point, with rapid expansion across Bharat and increasing demand for accessible, design-led diamond jewellery. Toshniwal’s appointment strengthens our leadership team and will help sharpen financial discipline, execution and scalability as we grow.”

Commenting on his appointment, Rajeev Toshniwal, Chief Financial Officer, KISNA Diamond and Gold Jewellery, said, “KISNA has built a strong foundation rooted in trust, accessibility and design. I look forward to working closely with the leadership team to strengthen financial systems, support profitable growth and enable the brand’s next phase of expansion across India.”

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Appointment

India Gold Metaverse Appoints ex-CEO Of Diamond India As MD Of Its Bullion Market Vertical BullionX™

Nirakar Chand to lead BullionX™ as IGM strengthens its vision for a technology-driven, integrated bullion market.

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India Gold Metaverse (IGM) today announced the appointment of former CEO of Diamond India Ltd., Mr. Nirakar Chand, as the Managing Director of its bullion market vertical, BullionX™, which is a technology-enabled ecosystem for modern bullion markets.

Earlier in his career, Mr. Chand had spent 22 years at State Bank of India (SBI) — 6 years in Bullion and 16 years in Corporate Finance, Investment Banking and general management. After that, and prior to joining IGM, he was CEO for 16 years at Diamond India Ltd., a prominent nominated agency authorised for import and distribution of bullion, which mainly supported over 1,200 small and mid-sized exporters across the country.

With this nearly four decades of experience, Mr. Chand brings a strong understanding of bullion markets and the broader precious metals ecosystem, providing valuable industry insight and strategic vision that will further strengthen IGM’s position in the market.

In his new role, Mr. Chand will drive growth initiatives, industry engagement, and nationwide market development efforts at BullionX™, which delivers real-time spot and futures pricing, one-click buy/sell execution, comprehensive order management and integrated market intelligence for institutional traders, bullion dealers and large jewellers. Working on the IGM theme of ‘One Nation, One Market, One Price’, this inclusive market model provides a one-shot dashboard of demand/supply using an all-open API for online and offline bid & ask and offers many more features, including Gold TV as well as an Academy (for certification courses).

IGM combines blockchain, artificial intelligence, and cutting-edge financial market technologies across four proprietary pillars:

· Elanzia™: A digital metaverse uber tech platform of B2B & B2C for jewellers and bullion participants.

· RamMudra™: Blockchain-enabled digital gold, coins and GBST (Gold Backed Stable Token).

· GoldSense™: An AI-powered 1st Karat Check of Gold, that is, a purity verification engine (an AI-powered Digital Karatometer).

· BullionX™: An institutional trading infrastructure designed to enable efficient price discovery, liquidity and settlement.

With Indian households holding an estimated 25,000 tonnes of gold valued at approximately $2.4 trillion, IGM addresses the structural challenges of a largely unorganised market by bridging trust deficits, fragmented pricing, and limited digital adoption.

This key leadership appointment comes at a pivotal juncture as IGM accelerates its mission to build India’s first integrated digital infrastructure to formalise and redefine the nation’s gold and precious metals economy through an inclusive business model to empower the industry and make each participant an ‘emperor’.

Nirakar Chand, Managing Director – Bullion Market, IGM, said:

“I am delighted to join IGM, which has laid out an exceptionally visionary and timely blueprint to revolutionise the gold industry through transparency, digital accessibility, and robust institutional infrastructure. I look forward to working closely with the IGM management and our industry partners to unlock the true potential of our bullion markets and build an inclusive, trusted ecosystem that benefits every stakeholder.”

Welcoming him to the leadership team, Lamon Rutten, Managing Director & Chief Executive Officer, IGM, said:

“With his vast experience in the bullion market, Mr. Chand will be an invaluable addition to the IGM executive team. His profound domain expertise, deep-rooted relationships across the bullion industry, and operational mastery will provide tremendous impetus to IGM’s objectives. We look forward to his strategic leadership as we build a transformative, world-class market infrastructure.”

Backed by a visionary entrepreneur, who is the mentor & coach, along with prominent family offices and marquee investors, IGM is dedicated to formalising traditional markets and unlocking immense value for consumers, jewellers, institutional investors, and banks across India in the gold value system on the central theme of ‘Gold is Technology’. Recently, IGM concluded a very select Angel placement round, valuing the company at Rs 2,500 crore.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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