• The opening marks Keemti’s 3^rd store in Delhi-NCR in just 2 months, & takes the brand’s operational retail network to 11 stores across India.

• The milestone reflects both the pace of Keemti’s expansion in one of India’s most important jewellery markets & its broader ambition to build a significant national retail footprint.

• The Gurgaon launch is a part of Keemti’s larger growth strategy to build a strong retail network across key cities in India.

Keemti Jewels, the contemporary lab grown diamond jewellery brand founded by Armaan Kothari, who comes from the Kothari Group’s longstanding jewellery legacy, and backed by the Kothari Group, entrepreneur Nikhil Kamath, and Kavin Shah, continues its rapid retail expansion with the launch of its newest store at M3M Route 65, Gurgaon. 

Built on the Kothari Group’s extensive manufacturing expertise and over four decades of experience in the global jewellery industry, Keemti combines this legacy with a contemporary, design-led approach to lab grown diamond jewellery.

The opening marks Keemti’s third store in Delhi-NCR in just two months, following South Extension and Pitampura, and takes the brand’s operational retail network to 11 stores across India. The milestone reflects both the pace of Keemti’s expansion in one of India’s most important jewellery markets and its broader ambition to build a significant national retail footprint.

The Gurgaon launch is a part of Keemti’s larger growth strategy to build a strong retail network across key cities in India. Following its expansion across Mumbai, Pune and Indore, the brand has moved quickly to establish a significant presence in Delhi-NCR, with three locations catering to distinct consumer catchments across the region.

Delhi-NCR has emerged as a key growth market for Keemti, driven by its mature luxury ecosystem, discerning consumer base, and growing acceptance of lab grown diamonds. By building a network across South Extension, Pitampura and Gurgaon, Keemti is bringing its contemporary jewellery collections, certified lab grown diamonds, and factory-direct value closer to consumers across the region while laying the foundation for its next phase of growth in North India.

The expansion in Delhi-NCR also reflects Keemti’s broader ambition to scale rapidly across the country. As it strengthens its presence in existing markets, the brand is building a national retail and omnichannel network designed to make high-quality lab grown diamond jewellery more accessible to a new generation of Indian consumers.

Keemti’s stores feature an extensive range of jewellery across 14K gold and 925 sterling silvers, including both studded and non-studded collections. The assortment spans everyday jewellery, workwear, rings, earrings, pendants, bracelets, mangalsutras, and occasion wear, designed for the many facets of modern life. Rooted in Keemti’s philosophy of intentional design and accessible luxury, the collections combine contemporary aesthetics, exceptional craftsmanship, and the brilliance of certified lab grown diamonds. Customers also benefit from lifetime buyback and exchange on eligible jewellery, reinforcing the brand’s commitment to quality, trust, and long-term value.

A key differentiator for Keemti is its access to the Kothari Group’s extensive manufacturing expertise across the USA, Europe, and the Middle East. Through strong in-house manufacturing capabilities and a factory-direct approach, Keemti eliminates multiple layers of intermediaries in the traditional jewellery supply chain. This vertically integrated model gives the brand greater control over quality, craftsmanship, and pricing, enabling it to offer thoughtfully designed jewellery at compelling value without compromising on design or finish.

Speaking about the brand’s continued expansion, Sunil Kothari, Chairman, Keemti, said:

“Delhi-NCR is an important growth market for Keemti, and the opening of our third store in the region reflects the confidence we have in it as one of India’s most important jewellery markets. We are seeing a clear shift in the way consumers here engage with lab grown diamonds. Awareness and acceptance are growing, and purchase decisions are increasingly being driven by design, quality and value rather than convention alone. Consumers are also looking at diamond jewellery beyond traditional occasions, choosing contemporary, versatile pieces that can become part of their everyday wardrobes and reflect their individual style.

With South Extension, Pitampura and now Gurgaon, we are able to serve these evolving preferences across distinct consumer catchments, while offering thoughtfully designed jewellery, exceptional craftsmanship and factory-direct value. This growing adoption gives us strong confidence in the market and is an important part of our larger ambition to build Keemti into a national jewellery brand with a meaningful presence across India.”

Sharing his vision, Armaan Kothari, Founder, Keemti, added:

“Keemti was created for a new generation of Indian consumers who see jewellery as an expression of individuality, ambition, and personal milestones. The response to the brand has given us the confidence to scale rapidly, and Delhi-NCR is central to that journey. Its vibrant and discerning consumer base has a strong affinity for design and luxury, making it a natural market for Keemti. As we scale across India, we want to build Keemti into a brand that grows with a fundamental shift in how the next generation is buying jewellery.

Consumers are becoming more design-conscious, more open to lab grown diamonds, and more focused on versatility, individuality and value. Our vision is to respond to that change at scale, building a strong national footprint while creating a jewellery brand that remains closely connected to how consumers’ tastes, aspirations and purchase behaviors are evolving.”

The Gurgaon launch marks the latest step in Keemti’s accelerated national expansion strategy. Alongside its flagship store in Andheri, Mumbai, and its growing presence across Pune, Indore and Delhi-NCR, the brand is scaling its physical retail network while strengthening its e-commerce and marketplace presence. Through this omnichannel approach, Keemti aims to expand into high-potential markets across India and make lab grown diamond jewellery increasingly accessible to consumers nationwide.