BrandBuzz
Joyalukkas unveils the exquisite ‘Diamond Wedding Collection’ by Pride in Bengaluru

Joyalukkas, the world’s favourite jeweller, marked a grand celebration of elegance and timeless love with the grand launch of the new Diamond Wedding Collection by Pride. The exclusive launch event was held on 28th March 2025 at the Joyalukkas Showroom on MG Road, Bengaluru and was inaugurated by actress Malvika Sharma.Present at the launch were Baby George, CEO, Joyalukkas; Anish Varghese, Deputy General Manager – Marketing; Rajesh Krishna, Deputy General Manager – Retail; Suresh, Deputy General Manager Gold Division and esteemed customers
The evening was alive with dazzling displays and exquisite diamond pieces that captivated all the visitors. The Diamond Wedding Collection by Pride is meticulously crafted to reflect the brilliance and beauty of every bride’s special day. From resplendent diamond necklaces to elegant earrings, intricate bangles and statement solitaire rings, the collection delivers a perfect blend of traditional and contemporary styles.

Sharing his thoughts at the event, Joy Alukkas, Chairman and Managing Director of Joyalukkas Group, said, “It has been a privilege to bring joy to our customers through our creations. The Diamond Wedding Collection by Pride is a tribute to everlasting love and the remarkable journey of marriage. We are thrilled to introduce this collection in Bengaluru and I thank Malvika Sharma for gracing the occasion with her presence.”
Guests at the launch enjoyed a first look at the stunning pieces, with personalized styling sessions and expert guidance from the Joyalukkas team. The collection, designed for brides who seek elegance and sophistication, is now available at all Joyalukkas showrooms.

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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