BrandBuzz
Joyalukkas unveils the exquisite ‘Diamond Wedding Collection’ by Pride in Bengaluru
Joyalukkas, the world’s favourite jeweller, marked a grand celebration of elegance and timeless love with the grand launch of the new Diamond Wedding Collection by Pride. The exclusive launch event was held on 28th March 2025 at the Joyalukkas Showroom on MG Road, Bengaluru and was inaugurated by actress Malvika Sharma.Present at the launch were Baby George, CEO, Joyalukkas; Anish Varghese, Deputy General Manager – Marketing; Rajesh Krishna, Deputy General Manager – Retail; Suresh, Deputy General Manager Gold Division and esteemed customers
The evening was alive with dazzling displays and exquisite diamond pieces that captivated all the visitors. The Diamond Wedding Collection by Pride is meticulously crafted to reflect the brilliance and beauty of every bride’s special day. From resplendent diamond necklaces to elegant earrings, intricate bangles and statement solitaire rings, the collection delivers a perfect blend of traditional and contemporary styles.
Sharing his thoughts at the event, Joy Alukkas, Chairman and Managing Director of Joyalukkas Group, said, “It has been a privilege to bring joy to our customers through our creations. The Diamond Wedding Collection by Pride is a tribute to everlasting love and the remarkable journey of marriage. We are thrilled to introduce this collection in Bengaluru and I thank Malvika Sharma for gracing the occasion with her presence.”
Guests at the launch enjoyed a first look at the stunning pieces, with personalized styling sessions and expert guidance from the Joyalukkas team. The collection, designed for brides who seek elegance and sophistication, is now available at all Joyalukkas showrooms.
BrandBuzz
Enchanté by Zen Diamond: A Celebration of Modern Radiance
Zen Diamond unveils a diamond-led collection blending bold craftsmanship, everyday elegance and red-carpet allure
Jewellery has the ability to define presence—transitioning effortlessly from the boardroom to evening soirées while making a statement that feels instinctive and refined. Enchanté, meaning delightedin French, embodies this philosophy through a curated collection of modern, diamond-led designs created for today’s multifaceted lifestyle.
Designed for those who appreciate elegance with distinction, the collection brings together meticulous craftsmanship and confident forms. Featuring statement rings and bracelets, Enchanté moves seamlessly between professional settings and celebratory occasions. Sophisticated yet expressive, it represents Zen Diamond’s vision of bold diamond artistry crafted for everyday sophistication.
1. Enchanté Serpent’s Gaze Bracelet
This striking serpent-shaped bangle bracelet is fully pavé-set with brilliant-cut diamonds. The intricate design culminates in a sculpted snake’s head, accented with mesmerizing natural green gemstones set in place for the eyes. A bold statement piece, it is perfectly suited for gala dinners, cocktail parties, and sophisticated evening occasions.
2. Enchanté Celestial Burst Earrings
A radiant pair that creates an eye-catching, star like sparkle with every turn, perfect for weddings, receptions, gala nights, and any celebration where you want a bold, luminous statement. This striking set also took centre stage when Jennifer Lopez wore it for her announcement as the Global Ambassador of Zen Diamond, reinforcing its unmistakable glamour and red-carpet appeal.
3. Enchanté Serpent Luxe Ring
Bold and captivating, this ring embodies power and allure with a dazzling touch of sophistication, accented with striking green gemstones set as eyes. Perfect for evening galas, cocktail parties, or moments when you want to make an unforgettable statement.
4. Enchanté Serpentine Dazzle Pendant
The Enchanté Collection reflects refined elegance and enduring allure, designed for life’s most meaningful occasions. Featuring fluid silhouettes that rest gracefully along the neckline, each piece is crafted to shimmer under evening lights and elevate moments of celebration. Perfect for weddings, gala dinners, cocktail soirées, or any occasion that calls for a lasting impression, the collection turns every appearance into an expression of timeless sophistication.
5. Enchanté Spiral Sparkle Cuff Bracelet
This statement cuff showcases a striking four-tier spiral design, meticulously set with rows of radiant round-cut diamonds and highlighted by pointed pear-shaped diamonds. Defined by exceptional white diamond brilliance, it is a dramatic, show-stopping piece—perfect for gala evenings and high-fashion occasions.
Source: Zen Diamond
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