New Premises
Joyalukkas Opens ‘Jewel Of Joy,’ The Biggest jewellery Destination In The Middle East’s At Dubai Gold District.
Spanning 25,000 sq. ft. At Dubai Gold District, The Flagship Destination Marks A Major Milestone In Joyalukkas’ Nearly Four-Decade Journey In The UAE, Offering An Exclusive Jewellery Experience.
Joyalukkas, the world’s favourite jeweller, officially opened Jewel of Joy, the biggest jewellery showroom in the Middle East, at Dubai Gold District. The launch is a landmark milestone in the Group’s journey of nearly four decades in the UAE and a tribute to Dubai’s enduring stature as the City of Gold.
The showroom was inaugurated by His Excellency Dr. Thani bin Ahmed Al Zeyoudi, Minister of Foreign Trade of the United Arab Emirates, alongside H.E. Dr. E. Vishnu Vardhan Reddy, Consul General of India in Dubai; Issam Galadhari, CEO of Ithra Dubai; Rashid Alharmoodi, Senior Director–Commercial, Dubai Gold District; Tawhid Abdullah, Chairman of Dubai Gold & Jewellery Group; Dr. Joy Alukkas, Chairman of Joyalukkas Group; John Paul Alukkas, CEO of Joyalukkas Jewellery, family members and other distinguished dignitaries.
A Destination of Unprecedented Scale
Spanning 25,000 square feet, Jewel of Joy has been conceived as a complete jewellery experience centre rather than a conventional showroom, ranging from timeless gold and elaborate bridal collections to responsibly sourced diamonds and rare precious gemstones. Located in the heart of Dubai Gold District, Jewel of Joy by Joyalukkas is the brand’s one and only showroom of its kind, offering an exclusive jewellery experience unlike any of its 200+ showrooms worldwide. The name “Jewel of Joy by Joyalukkas” was unveiled by Mr. Issam Galadhari, CEO of Ithra Dubai.
At the heart of the showroom is The Royal Bangle Walk, a monumental bangle through which visitors can walk. The signature installation will be unveiled by H.E. Dr. E. Vishnu Vardhan Reddy, Consul General of India in Dubai, during the inauguration.
An Experience Designed Around Every Customer
Every element of Jewel of Joy has been designed to deliver a personalised and memorable visit-
- Exclusive Designer Studio
- Premium VIP Lounge
- Kids’ Engagement Zone
- Dedicated Maintenance Services
Speaking at the inauguration, Dr. Joy Alukkas, Chairman of Joyalukkas Group, said:

“Jewel of Joy is more than a showroom. It is our tribute to a city that has given us so much, and our promise to customers that we will always strive to give them more. For nearly 40 years, we have grown alongside the UAE, and this destination reflects the scale, craftsmanship and warmth that define both Joyalukkas and Dubai. From The Royal Bangle Walk to our most extensive collection to date, every detail has been designed to make our customers feel truly special. This is our way of saying that the best is yet to come.”
John Paul Alukkas, CEO of Joyalukkas Jewellery, said:
“Our mission is to constantly meet their expectations and enhance their jewellery shopping experience. This showroom will be an experience like never before. It has everything a jewellery lover would like to experience and more. I invite all UAE residents and tourists to visit and experience the magnificent destination we have created for them.”

With a legacy of over 70 years, 200+ showrooms across 13 countries and the trust of over 10 million customers, Joyalukkas continues to set benchmarks in jewellery retail. Jewel of Joy brings this legacy of trust, craftsmanship and excellence to Dubai Gold District.
New Premises
Actress Sonal Chauhan Inaugurates KISNA’s Largest Jewellery Showroom In Bhubaneswar, Marks 171st Showroom In India and 9th In Odisha
- Spread Across 4,056 sq. ft. Over Two Levels, The Flagship showroom marks an investment of approximately Rs 24 crore
- The landmark launch reinforces KISNA’s presence in Odisha, a key market in East India, its second-largest region in terms of business contribution
- With 171 exclusive showrooms nationwide, KISNA aims to reach 200 stores by the end of 2026
KISNA Diamond & Gold Jewellery, one of India’s foremost jewellery brands, inaugurated its largest showroom nationwide at Janpath, Bhubaneswar, marking a significant milestone in its retail expansion journey. Spread across 4,056 sq. ft. over two levels, the flagship showroom represents an investment of approximately Rs 24 crore. The grand inauguration was graced by Bollywood actress Sonal Chauhan, alongside Ghanshyam Dholakia, Founder, Hari Krishna Group and KISNA Diamond & Gold Jewellery.


The launch marks KISNA’s 9th exclusive showroom in Odisha, further strengthening its footprint in East India, the brand’s second-largest region in terms of overall business contribution. With 171 exclusive showrooms nationwide, KISNA aims to expand its network to 200 stores by the end of 2026, across metros and Tier 2 and Tier 3 markets.

Strategically located at Plot No. 662(B), opposite the Regional PF Office, Janpath Road, one of Bhubaneswar’s prominent commercial locations, the flagship showroom brings together KISNA’s extensive portfolio of diamond and gold jewellery under one roof. Designed to offer an elevated retail experience, the expansive showroom features collections catering to everyday wear, festive celebrations, gifting and weddings. The offerings span rings, earrings, pendants, mangalsutras, necklaces, bangles and bracelets, combining fine craftsmanship, contemporary designs and accessible pricing.
Speaking on the inauguration, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Exports and KISNA Diamond & Gold Jewellery, said:

“The opening of our largest showroom in India at Bhubaneswar reflects our confidence in Odisha’s growth potential and the increasing demand for organised jewellery retail. With East India emerging as a significant contributor to our business, we see strong opportunities to deepen our presence in the region. The confidence of our franchise partners and the strength of our FOFO model enable us to bring quality diamond and gold jewellery closer to customers while delivering a consistent retail experience.”
Speaking on the occasion, Bollywood actress Sonal Chauhan said:
“Jewellery is such an important part of our celebrations, especially during the festive season, when every piece carries a special meaning. I love how KISNA brings together timeless craftsmanship and contemporary designs to suit different styles and occasions. It was wonderful to inaugurate the brand’s largest showroom in India here in Bhubaneswar and celebrate this milestone with the people of Odisha.”

With Navratri celebrations underway and Durga Puja, Dhanteras, Diwali and the wedding season approaching, the showroom launch comes at a significant time for festive jewellery shopping. Customers can avail KISNA’s Gold Rate Protection Plan, allowing them to book jewellery with a 25% advance and benefit from the lower gold rate at booking or billing, alongside old gold exchange and buyback options. Customers can also participate in KISNA’s Grand Festive Lucky Draw, offering a chance to win over 800 vehicles, including cars and two-wheelers.
-
International News4 hours agoUS Holiday Shopping Expected To Top $1 Trillion For The First Time: NRF
-
National News3 hours agoGJEPC, IndusInd Bank Host Webinar On FEMA Guidelines For GJ Exporters
-
BrandBuzz47 minutes agoPNG Jewellers Brings Madhuri Dixit and Ranbir Kapoor Together In Its New Brand Campaign, Unstoppable Legacy
-
National News6 hours agoMCX Bullion Futures Rise On Positive Momentum In Global Precious Metal Markets.

