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JOSH convocation ceremony celebrates graduates, including specially abled candidates

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The Jewellery Occupational Skilling Hub (JOSH), the first-ever industry-funded, state-of-the-art training centre of the Gem & Jewellery Skill Council of India (GJSCI), held its convocation ceremony at Bharat Ratnam Mega CFC SEEPZ, Mumbai on 12th February. The event celebrated the graduation of 136 candidates, comprising the ninth batch of regular trainees and the second and third batches of Specially Abled Persons.

The convocation was graced by dignitaries including chief guest Mr. Dnyaneshwar B. Patil, IAS, Development Commissioner, SEEPZ-SEZ; Mr. Raghuraj Rajendran, IAS, Secretary (Technical Education), Skill Development and Employment, Government of Madhya Pradesh; and Mr. Sriram Natarajan, Managing Director, Gemological Institute of America (GIA); Also present on the occasion was Shri. Milan Chokshi, Chairman, GJSCI.

In his welcome address, Mr. Milan Chokshi congratulated the graduates for their dedication and perseverance in joining the gems and jewellery industry. He also extended gratitude to industry partners, including Mega CFC, SEEPZ Development Commissioner’s office, and GIA, for their continuous support in bridging the skill gap in the sector.

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BrandBuzz

Heer by GIVA Launches ‘She Is Not a Campaign’, Celebrating Women Beyond Performative Empowerment

Heer by GIVA launches a thought-provoking campaign that shifts the focus from performative empowerment to the authentic, everyday realities of modern womanhood

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Heer by GIVA, GIVA’s gold and lab-grown diamond jewellery brand, has unveiled its Women’s Day campaign titled “She Is Not a Campaign.” The initiative challenges the performative narratives often associated with Women’s Day, choosing instead to celebrate the quiet, honest realities of womanhood.

Every year, women are expected to embody inspiration, strength, and limitless ambition on cue. But real women don’t wake up every day to perform empowerment. Through this campaign, Heer by GIVA shifts the focus from idealized portrayals to authentic expressions of individuality, softness, contradictions, and everyday choices.

Instead of portraying women as constantly strong or inspirational, the campaign humanizes them, embracing their unfiltered moments, personal choices, and quiet confidence. Because real empowerment isn’t always loud and women don’t exist to become a headline, a hashtag, or a campaign brief.

At the heart of the campaign is a series of thoughtful digital films and visual stories released across Heer by GIVA’s social platforms. The content embraces minimal visuals and emotionally intelligent messaging, capturing moments that feel honest and relatable rather than performative. The campaign has also been amplified through influencer collaborations, where creators share their own interpretations of the message, reflecting on the everyday realities of being a woman rather than presenting curated notions of perfection.

Extending the campaign beyond digital storytelling, Heer by GIVA introduced an interactive out-of-home installation, transforming a routine public space into an experiential campaign touchpoint.

The bus shelter was redesigned using the campaign’s visual language and messaging. At the centre of the installation is a mirror integrated into the display, allowing people waiting at the bus stop to see their own reflection within the artwork.

With She Is Not a Campaign, Heer by GIVA hopes to move the conversation beyond symbolic gestures and toward a more meaningful acknowledgement of women’s experiences.

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