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Jos Alukkas unveils The Mehfil Collections to celebrate Bakr Id A Tribute to Classical Mughal Designs

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Jos Alukkas unveils The Mehfil Collections, showcasing an extensive array of Mughal jewellery designs. South Indian film star Anarkali Marikar introduced the jewellery collection at an event in Chennai. The function was graced by the presence of Jos Alukkas’ Managing Directors, Varghese Alukka, Paul J Alukka, and John Alukka.

Mehfil jewellery feature a diverse range of designs tailored for the upcoming wedding season.The Mughal period was renowned for its magnificent jewellery designs, crafted from precious gemstones like diamond, emerald, ruby, kundan, polki, jade, and others.

Monalisa, moissanite, onyx stone, rice pearl, and Russian emerald are the precious stones used in Mehfil jewellery. Their meticulous workmanship brings out the true beauty of the gems.

Jos Alukkas employs a method of stone setting that doesn’t involve the use of wax, ensuring the purity and grammage of the gold is maintained. In the valuation process of gold jewellery adorned with stones, the weight of the stones is entirely excluded. 

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CaratLane Unveils New Ad Featuring Kayadu Lohar as Regional Brand Ambassador

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CaratLane–A TATA Product, India’s leading omni-channel jewellery brand and the country’s preferred destination for engagement rings, today announced the launch of its new regional film- “Written in the Stars” featuring actor Kayadu Lohar, who joins the brand as its Regional Brand Ambassador.

The new brand film captures a modern proposal wrapped in love, tradition, family, and commitment – all tied together with beautiful natural diamonds. Kayadu is seen playing a young woman who believes she’s being taken to meet a prospective groom chosen by her family. What begins with nervousness and uncertainty gradually unfolds into a heartwarming realisation that the person waiting for her is, in fact, the man she is already in a relationship with.

The twist, thoughtfully planned by her father and her partner, captures the evolving dynamic of family approval and the gradual merging of tradition with modern relationships. It delivers an emotional payoff that feels authentically rooted in South Indian tradition, and concludes with CaratLane’s belief — “Commitment is a beautiful thing. Seal it with a CaratLane ring.”

Saumen Bhaumik, Managing Director, CaratLane, remarked, “Proposals don’t follow a script — they happen when the heart is ready. And that moment feels even more special when it happens alongside family, culture and tradition. This film holds that emotion with a lot of honesty. At CaratLane, we design jewellery to express these feelings and to mark moments that matter. Kayadu brings this alive beautifully, and we’re delighted to welcome her as our Regional Brand Ambassador.”

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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