Dubai is preparing to welcome the fourth edition of Jewellery & Bride Arabia (JBA), a jewellery exhibition taking place from 3–6 December 2026 at Dubai World Trade Centre (DWTC). 

JBA is returning with an expanded vision that brings together established jewellery houses, emerging  designers, manufacturers, retailers and international brands under one platform. 

The 2026 edition is expected to feature brands from the UAE and international markets, creating  opportunities for jewellery professionals, buyers, collectors and consumers to discover new  collections and build business relationships. 

The exhibition will also feature a carefully designed luxury environment, including VIP A key focus of the 2026 edition will be the business and sales environment. JBA is being developed to  provide exhibitors with opportunities to connect directly with retailers, distributors, private clients,  high-net-worth individuals, VIP guests and jewellery enthusiasts. 

hospitality,  private viewing opportunities, influencer engagement and media activities designed to give  participating brands greater visibility before, during and after the show. 

JBA organisers are also working to encourage greater international participation, with interest from  jewellery companies and industry representatives across different markets. The exhibition will  provide a platform for international brands looking to explore Dubai and the wider Middle East  jewellery market. 

Dubai’s position as a global hub connecting the Middle East, Asia, Europe and Africa makes it a  natural location for an international jewellery event. The city’s established luxury retail sector,  international visitor base and strong jewellery culture continue to attract brands from around the  world. 

The organisers believe the fourth edition can become an important meeting point for the jewellery  community, bringing together creativity, craftsmanship, business and luxury under one roof.