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Jewellery absent from the list of Father’s Day top gift choices: NRF SURVEY

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father’s Day spending in the US is set to reach a record $24 billion this year, according to the National Retail Federation (NRF) and Prosper Insights & Analytics. While the total spend is rising, jewellery is noticeably absent from the list of top gift choices.

Unlike Mother’s Day, when jewellery topped the charts with a projected $6.8 billion in sales, Father’s Day purchases are leaning more towards experiences, clothing, gift cards, and grooming products. In fact, 58% of shoppers plan to buy greeting cards, followed by clothing (55%), special outings (53%), and gift cards (50%). Jewellery didn’t make the list.

“Consumers are looking for gifts that create special memories or feel personal, and that’s pushing spending into categories like outings and subscription boxes,” said Phil Rist, EVP of Strategy at Prosper. “There’s a clear preference for experiential or practical gifts when it comes to dads.”

The average Father’s Day spend is $199.38 per person, nearly $10 more than last year. However, even with rising budgets, fine jewellery doesn’t appear to be part of the plan—highlighting a notable contrast to Mother’s Day, where jewellery is often considered a must-have gift.

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International News

Precious Metals at the Crossroads – Geopolitics, Inflation, and Key Technical Levels AUGMONT BULLION REPORT

Crisis Disrupting Energy Supplies, Pushing Inflation Risks Higher, Increasing The Probability Of Central Bank Interest Rate Hikes

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Safe-Haven Dynamics – Gold and Silver prices are consolidating as investors assess the possibility of U.S.-Iran diplomatic talks and the uncertain future of the current ceasefire. Both nations are scheduled for peace negotiations in Islamabad this week. However, the ceasefire came under threat on Monday following the seizure of a cargo vessel, raising doubts about whether talks will proceed as planned.

  • Geopolitical Developments– The ongoing Middle East conflict has caused a significant disruption to energy supplies, pushing inflation risks higher and increasing the probability of central bank interest rate hikes — both of which create headwinds for gold prices. Adding to the uncertainty, President Donald Trump indicated he will not extend the truce if no agreement is reached before its deadline, and has stated that the Strait of Hormuz will stay closed until a deal is finalized.
  • Macro-economic Signals – Markets are closely watching for clarity on whether the Islamabad talks will proceed, and if so, whether they result in a ceasefire extension or a broader peace agreement. Gold’s price direction will continue to be driven by Middle East outcomes and their downstream effects on energy costs and inflation expectations.

Technical Triggers

  • Gold is trading in the range of $4750 (~ Rs 152,500) and $4850 (~Rs 155,000) from past few days. Either side breakout or breakdown will give 3-4% directional move.
  • Silver is trading in the range of $78 (~ Rs 248,000) and $81 (~Rs 257,000) from past few days. Either side breakout or breakdown from this band will give 3-4% price swing.

Support and Resistance

International Gold Support Level
International Gold Resistance Level 
Domestic Gold Support Level
Domestic Gold Resistance Level
: $4600/oz
: $5000/oz
: Rs 153,000/10 gm
: Rs 160,000/10 gm
International Silver Support Level
International Silver Resistance Level 
Domestic Silver Support Level
Domestic Silver Resistance Level
: $75/oz
: $82/oz 
: Rs 235,000/kg
: Rs 260,000/kg  
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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